The Preferences on Rice Varieties Essay

The Preferences on Rice Varieties Essay

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This study is about the preferences on rice varieties. We want to know what most of the household women/men prefer, is it the brand, price, or quantity for choosing from a rich variety. This study is about the preferences on rice variety in terms of: outlet selection, purchasing frequency, preferred size packages, preferred rice attributes, purchase decision criteria of most people who purchase rice products. Consumers have their own preference, but we want to focus on housewives/career women/men since they are business oriented and they know more in choosing the right products.
Since they receive minimum wage/salary, they regularly purchase rice products for everyday meals. They also know what the best varieties are when it comes to rice. They also know where to purchase it in a low price. They are a huge percentage of the population and it plays a huge role in the mark.
Rice breeding at IRRI has continually sought to improve the quality characteristics of modern varieties (MVs), from increasing potential head rice recovery by reducing amylose content (Khush and Juliano 1985). Previous research at IRRI has examined the chemical determinants of cooking quality (Juliano 1985), the economics of post- harvest losses (Toquero and Duff 1985), and the consumer demand for grain quality in the urban markets of Southeast Asia (Unnevehr et al 1985). Nevertheless, many important questions that could guide research goals with respect to quality remain unanswered. IRRI and national research programs in the Philippines, Indonesia, Thailand, Malaysia and Bangladesh pursued further work on the economics of grain quality from 1987 to 1989.
Further, the results of this multidisciplinary effort are described in this...


... middle of paper ...


...show a common reference system.
Rice Varieties. Refer a number of different types of rice, especially ones in the same category.
Outlet Selection. Refers to a passage or an opening by which anything is let out in an act or instance of selecting.
Preferred Rice Attributes. Refer to the rice being considered as something attributed as belonging to a specific quality of rice.
Rice Purchasing Frequency. Refers to the rate of occurrence in purchasing a specific type of rice.
Preferred Package Size. Refers to the package size preferred in purchasing rice.
Purchase Decision Criteria. Refer to the criteria considered in reaching a decision in purchasing rice.
University of Mindanao. Refers to the largest private, non-sectarian university in Mindanao, located in Davao City on the Southern Philippine Island.










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