The Power of Hair

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Recommended: Beauty standards social construction

Hair is a malleable part of the Human body. Hair can grow and be cut. It can be straight, curled, waved, layered, gelled, sprayed, and now colored. Attractiveness can now be defined by a women’s hair. Koleston Naturals produces hair colorant that claims to be made with natural ingredients. One of their modern displays of advertisements is in billboards. The billboard is white and the text that’s in the corner is the companies name, Koleston, and the type of product which is called Naturals. The billboard is cut so that the hole is a simple representation of a woman. The colors that make up the woman’s portrait is created by whatever type of scenery is behind the billboard. These colors change depending on the type and time of day it is. The Koleston Naturals creatively captures American drivers and pedestrians with their billboard advertisement. Although successful in the Untied States, countries with a heavy Muslim faith background would find the Naturals billboard ad unappealing or inappropriate if displayed in their country.
To begin with, the Koleston Naturals hair ad placed in the United States would be very accepted and admired in today’s society. For instance, Koleston Naturals is a hair colorant that claims to use natural ingredients when dying hair (Naturals). In this dialogue, aids the viewer of accepting an unnatural style, only if done by natural ingredients. With that, there is an emphasis on a simplistic setting, in the case of the Koleston billboard a beach. The beach draws only the realistic features that are recognizable to the audience right away.(1) The simple features is the location of the coast line in which the cutout billboard will be placed and produce wonderful colors that will represent the woman’s ha...

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...their country would consider the ad as unimportant or it would bring encouragement for improving women’s status. Muslim men would illustrate tempting glances towards woman and fictional image of the natural women Considering other peoples cultures and viewpoints when making and displaying advertisements is crucial when wanting their business to globalize.

Works Cited

Chandler, Daniel. "Notes on 'The Gaze'." users.aber.ac.uk. MCS, 11 10 2011. Web. 25 Feb 2014. .

Islam, . "Rulings on Women in Society." Islam's Women . N.p.. Web. 24 Feb 2014. .

Mouzannar, Bechara, and Celine Khoury, eds. "Koleston Naturals: Change." As of the World. Mediabistro Inc., n.d. Web. 24 Feb 2014. .

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