Essay PreviewMore ↓
There are about 25 million coffee producers around the world and 50 percent of their coffee prices have fallen for the past three years (Background: Coffee). This indicates that the amount of money that the farmers receive from selling their coffee to other companies has lowered at an increase rate. As a result this becomes very disastrous because they are selling their beans more than the cost of what it takes to produce coffee beans. Then when the coffee beans are then sold to a company they receive little money from them, then that company would resale the beans for a much more price gaining profits which will never be given to the farmers. For example, a coffee farmer in Tanzania made about $60 from a production of coffee for a year, which its only 16 cents a day, this amount of money could not be able to cover the costs of producing more coffee beans and even to provide for his/her own family (Coffee Market).
Family, each coffee farmer has to work in order to provide for its own family but working in the fields picking beans all day long does not help these farmers to earn a living that would help them buy food for the family. Also, the adults aren't the only ones whom have to work in order to have money to buy food even the children have to work for their family. Oxfam, a committee for famine relief, had interviewed Vietnamese, East Africans, and Peruvians farmers stating that the coffee prices are the problem that intervenes with education for their children. Parents don't have the money to pay for education, uniforms, food, and books for school.
How to Cite this Page
"Poverty In Your Cup Of Coffee." 123HelpMe.com. 28 Jan 2020
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Picture this, the alarm goes off at 5 am, you have to get up for work or school but you are mentally and physically exhausted from not getting enough sleep. What could start your morning better than the smell and taste of a large cup of coffee. Come time of the age 18, the reliance on coffee is significantly high in getting through the day. Does the majority of society actually take the time to sit down and think exactly what they are drinking. Is this beverage that we consume actually as good as we make it out to be.... [tags: Coffee, Caffeine, Coffea, Tea]
700 words (2 pages)
- When you buy a cup of coffee at Starbucks, what are you actually paying for. Unfortunately, the most expensive commodity in a cup of coffee is the cup itself. Large franchise businesses make their profits through commercial promotions, and branding rather than products they sell. (1) Currently the rate of coffee is lower than it should be because of the overproduction of coffee across the globe. The overproduction of this commodity has a devastating effect on the producers. This paper will discuss the reasons for minimal cost of coffee that occur because farmers are underpaid for their goods and how they are manipulated by large corporations and the government.... [tags: Large Corporations, Prices, Products]
925 words (2.6 pages)
- Did you have a cup of coffee today. Or maybe you went shopping for that new shirt for the summer. Your money could be going to a better cause. Of the 7.15 billion people on Earth today, approximately 2.4 billion people live on less than two dollars and day, and 1.4 billion people live on less than $1.25 a day. More than eight-hundred people go to bed hungry, and more than one million people do not have access to clean drinking water. The amazing stat is that over eighteen thousand children die per day from diseases that are preventable.... [tags: Relief, Donation, Organization]
1202 words (3.4 pages)
- Starbucks is one of the top coffee retailers in the country. It is important for us to know how to break down and manipulate ads around us, like this Starbucks ad. This advertisement was first published around 2009 it was part of an ad campaign. Some other ads put out on this campaign was “Beware of cheaper coffee”, also implying that a good cup of coffee comes with a price. If we do not learn to break ads down, the ads will start to manipulate us into buying the product. It is important for us to learn this so we can actually control ourselves and things we buy.... [tags: Coffee, Starbucks, Seattle's Best Coffee]
746 words (2.1 pages)
- Since working as a Barista at a local Starbucks, I can brew a perfect cup of coffee down to a point. You could ask different people in your family and they could tell you several different ways to make their version of a “perfect cup.” I have been studying constantly on how to become a Coffee Master by learning how to describe and pair coffee. One may think coffee tasting is strange, but wine tasting isn’t. Truth is, people have coffee tastings as much as people go out to a wine tasting. There are four different steps in preparing the ideal cup of coffee: proportion, grind, freshness, and water.... [tags: Coffee, Coffee preparation, Taste, Drip brew]
1220 words (3.5 pages)
- What goes best with a cup of coffee. Another cup. - Henry Rollins. If you believe in the above statement, then you are likely a regular coffee drinker and perhaps even a coffee enthusiast. And why wouldn’t you be. The feeling of life that kindles in you every time your nose, eyes and tongue meets coffee. It doesn’t matter if it’s a coffee shop you are walking by, the coffee aisle in your nearest super store or the ever-good home brewed cup, it instantly connects to your senses and embraces them with the hint of a full-of-life feeling.... [tags: Coffee, Drink, Human body, Obesity]
743 words (2.1 pages)
- ... The second issue is to select the best design that could be adopted to help the companies capitalize on the projected growth of the coffee industry. Organizational leaders are always faced with the obligation of choosing the right path for the organization. Managers in the coffee industry now have to come up with an effective and efficient solution to the current problem. They must find a long-term solution to the first problem that incorporates the solution to the second issue. They had to come up with a design that would attract the attention of customers and in turn motivate them to buy products of the organization.... [tags: mug, cups, industry, coffee]
2567 words (7.3 pages)
- The loud beeping of the alarm rudely interrupts a fitful night of sleep. The thought of reaching an arm out from under the warm covers to turn the alarm off seems like a bad idea. Out of bed, rise and shine. It is a new beginning to another day. The thought of leaving the warm bed still seems like a bad idea. Just a few more minutes sleep is what is wanted. Peace and quiet still abound as the other family members are still asleep. Wafting through the air, the enticing smell of hazelnut coffee tickles the nose with its sweet aromatic essence.... [tags: essays research papers]
437 words (1.2 pages)
- Late afternoon sun spills its warmth over the crowded neighborhood watering hole. A thirsty herd anxiously assembles in a semi-circle to await their souvenir. Carefully, they stake out their territory avoiding eye contact. Any sudden disruption could incite major pandemonium. The rich aroma of their reward teases their senses, prolonging their torment. Just then, a sudden flash of movement sends the gathered party on high alert. With mouths watering, a race to pounce is on. Suddenly, a voice fills the air.... [tags: Meeting Needs, Uniqueness]
825 words (2.4 pages)
- I am finishing a cup of coffee. If it's a typical day, and if this about seven in the morning, then it's my first cup of the day. As I put the mug in the sink, I think already there's a lot to do. Soon I'll be at work. Mornings are frenetic there. Attorneys begin their days by listing every task that needs doing and they don't leave anything out. As a rule, the hours before lunch are spent pumping out authoritative letters printed on watermarked bond and only once it's clear that the firm will hit its mark for the day's business, will things quiet down.... [tags: Creative Writing]
1439 words (4.1 pages)
In Central America, like Honduras, hundreds of children were hospitalized due to loss of jobs from a drought that caused the coffee farms not to produced beans. Oxford Analytica reports, "Hunger has become a common place in Central America drought has seriously hit basic grain production..." Working is very crucial, if there is nothing to work on because a drought there will be no money for the cultivators and for the families. The EU and USAID had reported in January of 2002 that there an increase of poverty and food shortages for the coffee farmers in Ethiopia. It was also said that the Ethiopians were even cutting down their food so that they can have enough money to produce their grains (Mugged, pg. 10). Health care has worsened due to lack of money which becomes very dangerous due to raise of HIV/AIDS infected people for example there is an estimation of over three million Ethiopians that are now affected with the virus due to no health education and help. People have to pay for treatment, health, and medicine costs from their own pockets which are extremely high. The most melancholy about these health costs is that it leads families to decide which of its family members deserves to be treated.
Due to the lack of sales of coffee in Peru, Columbia, and Bolivia, many coffee farmers are now growing coca instead. Coca is a raw material for which cocaine is made from the leaves. Cocaine for which is mainly used a drug for its euphoric and stimulating effects. There is a growing of sale of cocaine much more than coffee beans. "People are definitely replacing coffee with coca Coffee is a waste of time from a strictly economic point of view it brings violence-assaults and rape. It also brings prostitution and gang warfare," Ing. Guillermo Lopez in Sauce, Peru (Mugged, pg. 12). If more people rely on growing cocaine, it'll be much worse than coffee even if there is money being made. Producing drugs can destroy many lives and corrupt many people.
Farmers barely receive their share of the profits they should receive. The coffee farmers only receive one per cent or less of the price the coffee is sold in a coffee bar. The coffee that is sold in the supermarkets and grocery stores are roughly six percent of the price a pack of coffee. Oxfam have reported from farmers that they had to accept any price offers from traders which gives them a little power to be able to negotiate how much money they want to receive from the beans. Carmela Rodriguez, a Peruvian farmer says about the trader, " I think they are taking advantage of us because they know we have to sell the coffee beans' to them."
An example on how the costs that go into the price of the coffee through interviews in Uganda provided by Oxfam. First, the coffee farmer would receive 12 U.S. cents per kilogram of beans without processing. Then the beans would go through traders at a price $1.64 per kilogram before going to the roaster factory. Then if the beans become soluble coffee for supermarkets it would be sold for $26.40 per kilogram. Through its journey from the gate of the farm to the store the price would have raised about 7000 per cent. Then sold in the US in roasted and ground coffee it would be 4000 per cent more in prices. This means that the company which sells the coffee to supermarkets gets more profits than those who cultivate and gather the beans, the farmers (Mugged, pg. 22).
There has an increase of coffee sells due to more different flavors in coffee. Roasters are now buying millions of coffee bags that affect developing countries. The roaster companies gain profits by gaining the volumes they buy, from the strength of their brands and products, from cost control, from their ability to mix and match blends and from the use of financial tools gives them the ability to buy. The five companies: Kraft, Nestle, Proctor and Gamble and Sara Lee, are the top buyers that buy half of the world's supply of beans. The brands that these five companies own give them more power due to its famous names such as Nescafe which consumers and retailers buy the most.
Now in order to have these farmers around the world to have fair treatment is to have Fair Trade. Having fair trade can help reduce poverty but a system of rules is needed so it can be followed. The main object so it can work is that the coffee market must work for all. Mistakes that were made in the past must be used as a lesson and the mistakes that are made now should be learned in order to avoid doing the same mistakes. Participation by every one including the poor and the rich could negotiate the prices on the coffee beans. A Coffee Rescue Plan has been called for by Oxfam to make the coffee market work with both the rich and poor to create a stable market. If the Rescue Plan succeeds, poverty among those who cultivate coffee beans will soon be treated fairly and be able to support its families. They would soon be paid a decent price on their production The farmers get the chance to be educated on how to farm coffee beans with better ways and how to cultivate other alternative crops (Mugged, pg. 49).
Campaigns such as Oxfam, One, Make Trade Fair, and Make Poverty History are one of the most influential organizations that help people around the world from poverty. People are getting to know the truth about poverty in coffee and how people are being affected. Now there are ways to find products that are Fair Trade which means that when one buys these products the people who produced the beans are given fair profits from it. To buy Fair Trade coffee they are being sold in one of the most famous coffee sellers call Dunkin Donuts especially espresso beverages (Oxfam, Donuts). Dunkin Donuts has participated the campaign of Free Trade which the beverages they sell are from farms that are getting almost equal shares of profits.
In conclusion, many people including companies should learn how these farmers from third world countries are treated unfairly with what they produce for the world. Chris Martin, famous activist from Coldplay said, "If a few companies were less greedy, the people at the bottom would have a lot more. We can all do our bit by buying Fair Trade products and pressuring politicians to change this insanity, to make trade fair." (Fair Trade). This is true because we must have trade fair to everyone and doing so we must need help from organization that would represent those who can't help themselves.
"Background: Coffee." Oxfam America. Retrieved 13 Mar. 2006.
"Coffee Farmers' Stories: Bruno and Michael Selugo, Uganda." Oxfam Australia. Retrieved 13 Mar. 2006.
"Fair Trade." University of Bristol Union. Retrieved 14 Mar. 2006.
DaSilva, Helen. Oxfam America Salutes Dunkin' Donuts Announcement of New Line of Fair Trade Espresso Beverages. 26 Apr. 2003 Oxfam America. Retrieved 15 Mar. 2006.
Gresser, Charis and Sophia Tickell. Mugged: Poverty in your Coffee Cup. Oxfam International, 2002.
Brown, Oliver, Celine Charveriat, and Dominic Eagleton. The Coffee Market: A Background Study. Oxfam: International Commodity Research, 2000. ii