Advertising may be considered, among the most quietly controversial subjects in our society, and is yet, ever so essential. There are both positive and negative aspects, and although that could be true for anything, advertising is unique in the sense that it requires a constant give and take from consumers. Furthermore, I have investigated certain technological benefits associated with advertising that improve effectiveness, and how advertising benefits consumers. On the contrary, I have evaluated some of the associated ethical issues, the promotion of unnecessary consumerism, psychological effects on learning, how younger generations are becoming less receptive, and the adverse affects on society as a whole. Regardless of the conflicting viewpoints it is best to be knowledgeable about the positive and negatives of the subject overall to be a well rounded informed and conscientious consumer.
As a student, I am sure you are well informed about various technologies and forms of social media, not to mention, the endless ads you encounter on a day to day basis, right? You have probably tried to download an app for free, knowing that it’s only free because of the advertisements you will have to occasionally view. It seems that we are all willing to receive free forms of entertainment, such as apps, songs, movies, and shows in exchange for our exposure to advertised messages, which in turn are used to create new, free media. Although there are some forms of entertainment that we can avoid advertisements by paying for them (ex: Netflix, Hulu, your DVR, etc), they are impossible to avoid. In fact, Haerens concurs that, unlike its competitors, the DVR brand TiVo is providing advertisers with a better concept of the technology they off...
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...advertising evolves it becomes more complex and in order to stay ahead of the game, it is necessary to be well informed and conscious about our consumer related decisions. Since our generation is a large target to advertisers, specifically because of our interest in exploring social networks and other various media outlets, we are at risk to being more susceptible to their messages if we don’t take the time to analyze what’s really there. Despite the ethical issues born from controversial advertisements, the obnoxious promotion of consumerism, the psychological effects on learning in an evolving consumer society, and how that reflects within our culture, it is all part of the give and take. As technology advances, so does the way we receive and evaluate information. Information that can inevitably have positive or negative influence for the advertiser and consumer.
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