Competitive Trends
A portable personal water filter is an essential piece of gear for someone to have in their home, or on them personally, in the event of an emergency or disaster. It is a relatively inexpensive apparatus that can provide a way to secure safe drinking water from 20 to 100,000 gallons. Its modest size and light weight make it easy to store or carry to ensure access to clean drinking water in any situation.
LifeStraw brand competitors are as follows:
The Aquamira Frontier is a small (less than 5 inches long), lightweight, personal portable water filter. The filter media (activated coconut shell carbon) filters out approximately 99.9 percent of Cryptosporidium and Giardia. These parasites can cause intestinal illnesses when ingested. The Frontier is designed so that individuals may drink directly from the water source while improving the taste, and eliminating odors. The product weighs less than one ounce and is easily carried in a backpack or outdoor gear. Aquamira touts this item as the ideal product to have in any emergency/disaster kit, outdoor gear, back country pack, or when traveling abroad. This personal water filter sells for approximately $11.95 and filters up to 20 gallons of water. It can be purchased on Aquamira’s website, Amazon.com, and plenty of outdoor/survival websites. Aquamira is a privately held company and therefore the financial information is unavailable. (aquamira.com/consumer)
The H2O Survival Straw is compact and light weight with an overall length of 6.25 inches and a weighing in at less than two ounces. The filtration technology is a two stage hierarchical filtration system and a third layer attachment for turbid water with the ability to filter out particles larger than .0...
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... is a privately held company and therefore their financial data is not available.
LifeStraw generic competitors are as follows:
• Water purification tablets o Not an immediate source of purified water o Limited number of tablets to be carried
• Filtered water bottles
• Home filtration systems
• Hydration packs
• Bottled water
The preceding competitors are generic, because there is not a single competitor that offers all of the features that a portable personal water filter extend to its consumers. The above competitors lack portability and pose limitations on the quantity readily accessible.
LifeStraw total budget competitors are as follows:
• Food
• Entertainment
• Fuel
• Personal well-being products
• Apparel
The above mentioned total budget competitors compete with personal water filtration devices because they rival with a consumers daily life necessities.
Our product is a package of 25 tiny tablets made of chlorine, which purifies unsanitary water. This results in fresh and clean water in a matter of minutes! Since our release in 2013, sales have been increasing in the Canadian market. Our product, “Purifers” is sold in every sporting goods store across Canada (Sport Chek, Canadian Tire, etc...).
...ve less of the luxury features, but still provide the basic functionality of a Quartz product, with steady pressure, consistent temperature, and made of sturdy materials that will not break after short use. Dropping the price of the Quartz system, or introducing a lower cost system, could initially decrease profits for Aqualisa, but with a product at a lower cost, it could compete with the current unreliable systems on the market. However, once the do-it-yourselfer and plumbers start to use the system, they will have users hooked, and potentially raise its market share. Also with the prospect of more satisfied customers and plumbers, brings the benefit of “word of mouth” advertisement, users will start demanding it from plumbers and builders, and the potential of users who may splurge for the better luxury systems, because they now know and trust the Aqualisa brand.
The key stakeholders are Peter Vyas, the manager of filtration unit and Cynthia Jackson who is the vice president of water management division. Vyas was convinced that the survival of the unit depended upon innovative growth and thus he appointed a technology evaluation team with the responsibility of using technology to solve the problem of obtaining clean water in remote regions, by developing a small-scale oxidation system that enabled waste-water disinfection in small batches. His utmost concern is the technological aspect of developing the product. On the other hand, Cynthia’s perspective was shaped by the marketing angle of the product. She recommended the development of future proposals using a rigorous three phase process which links the markets analysis and technological development to busines...
It’s no mystery that having clean water is a fundamental element to living in a prosperous society and one of the few things essential for human survival. Water not only sustains our health, but is required in making everything from electronics to clothes. Clean water may seem as ordinary as putting on your shoes, but it’s a daily party of our life that’s being threatened.
Measures to expand and improve public delivery systems of drinking water, contributing to a reduction in morbidity and mortality associated with enteric diseases, because these diseases are associated directly or indirectly with providing substandard water or poor provision water. Currently, 1,400 million people lack access to safe drinking water and nearly 4,000 billion lack adequate sanitation. According to estimates by the World Health Organization (WHO), 80% of diseases are transmitted through contaminated water.
In short, the industry extremely focused on preventing and testing the presence of bacteria. Therefore, bottled water often represented “somewhat of a novelty or prestige product” in the United States, and it gave a perception to their consumers that they need to purchase bottled water in order to stay young and healthy. Because the bottled water industry seemed very attractive and profitable, as mentioned above, there were many competitors, too. Total nine bottled water producers were mentioned in the case study, but four key major rivals were Coca-Cola, PepsiCo, Nestle, and Groupe Danone. However, there was no one buyer that accounts for a significant fraction of overall market demand. Distribution varied depending on the producer, but most distribution channels included food stores, supercenters, supermarkets, discount stores, and wholesale clubs. Because bottled water had an easy availability, consumers in the United States were able to find it anywhere the food was also
1) As companies trying to sell consumers stuff, they are not competing with them, only other companies,
As there is limited direct competitors in the local area, the Market will not be required to alternate services and products. Despite this there are several indirect competitors with respect to popularity in the local area. Though, they are not a direct threat, they do have a common share in customers, products and slogans.
Clean water is needed for good human and animal health, but as DoSomething.org states, over 1 billion people worldwide don’t have a means of getting clean drinking water, an...
You have to consider the physical footprint, included features, and durability. If your water flosser unit doesn’t fit well on your bathroom counter, it isn’t going take up any and all available free work space you have. If it doesn’t have all the features you need or if it has more than you need, you aren’t getting the best value for your money. Finally, if a water flosser doesn’t hold up to regular use over time with inexpensive and readily available replacement parts, it isn’t providing an adequate value either.
Having clean water to drink means that water must have microbial, chemical and physical characteristics that meet WHO guidelines or national standards on drinking water quality. Around 780 million people in the world don’t have access to clean drinking water (Millions Lack Safe Water). More than 3.4 million people die each year from water, sanitation, and hygiene-related causes. Nearly all deaths, 99 percent, occur in developing countries. Around the world, diseases in unclean water kill about 1,400 children every day (Clean Drinking Water). There are many organizations that raise money in order to help develop ways or create ways for people to obtain clean drinking water. However, many people are unaware that this is even a problem in other countries because we take clean water for granted.
People from many developing countries are suffering from the scarcity of clean water, while the rest of the country simply take for granted. Habitants of rural poor communities such as Sub-Saharan Africa, are living in a water stressed environment. Residents of these communities have to walk miles at time just to gather water from streams and ponds, even though the water source may contain water-borne disease that can make them very sick. In the rural places that don’t have access to safe clean water, it is very difficult to prevent the spread of viruses. The consumption of contaminated water can be dangerous for health reasons and several people have passed away from these water-borne diseases. Some of these diseases include Cholera, Typhoid, Dysentery, Giardiasis, and Malaria. These unfortunate diseases are currently the cause of numerous deaths, especially in small children. The availability of clean water can prevent many problems in low income communities. The available resources for clean water are very rare, so these water sources need to pass through a process of water sanitation in order to just be sustainable to drink, “The world’s surface is made up of approximately 80% water, which is an indestructible substance. Of this water approximately 97% is salt water, 2% frozen in glaciers, and only 1% is available for drinking water supply using traditional treatment methods” (Thornton). Therefore, properly treated or disinfected
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Chemicals and impurities removed from water may not be disposed properly thus polluting the environment. A sheet volume of discarded filters may add up to landfill mass. The system itself may take up large amount of spaces and cause lots of noises and destructions. There may also be chemical or wastewater spills if not handled properly.