Essay on Portable Personal Water Filter is an Essential in Today's Home

Essay on Portable Personal Water Filter is an Essential in Today's Home

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Competitive Trends

A portable personal water filter is an essential piece of gear for someone to have in their home, or on them personally, in the event of an emergency or disaster. It is a relatively inexpensive apparatus that can provide a way to secure safe drinking water from 20 to 100,000 gallons. Its modest size and light weight make it easy to store or carry to ensure access to clean drinking water in any situation.

LifeStraw brand competitors are as follows:
The Aquamira Frontier is a small (less than 5 inches long), lightweight, personal portable water filter. The filter media (activated coconut shell carbon) filters out approximately 99.9 percent of Cryptosporidium and Giardia. These parasites can cause intestinal illnesses when ingested. The Frontier is designed so that individuals may drink directly from the water source while improving the taste, and eliminating odors. The product weighs less than one ounce and is easily carried in a backpack or outdoor gear. Aquamira touts this item as the ideal product to have in any emergency/disaster kit, outdoor gear, back country pack, or when traveling abroad. This personal water filter sells for approximately $11.95 and filters up to 20 gallons of water. It can be purchased on Aquamira’s website,, and plenty of outdoor/survival websites. Aquamira is a privately held company and therefore the financial information is unavailable. (
The H2O Survival Straw is compact and light weight with an overall length of 6.25 inches and a weighing in at less than two ounces. The filtration technology is a two stage hierarchical filtration system and a third layer attachment for turbid water with the ability to filter out particles larger than .0...

... middle of paper ...

... is a privately held company and therefore their financial data is not available.

LifeStraw generic competitors are as follows:
• Water purification tablets
o Not an immediate source of purified water
o Limited number of tablets to be carried
• Filtered water bottles

• Home filtration systems
• Hydration packs
• Bottled water
The preceding competitors are generic, because there is not a single competitor that offers all of the features that a portable personal water filter extend to its consumers. The above competitors lack portability and pose limitations on the quantity readily accessible.

LifeStraw total budget competitors are as follows:
• Food
• Entertainment
• Fuel
• Personal well-being products
• Apparel
The above mentioned total budget competitors compete with personal water filtration devices because they rival with a consumers daily life necessities.

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