Polyphonic HMI, a subdivision of Barcelona-based Grupo AIA, is charged with applying the parent company’s artificial intelligence and natural science ideas and products to the music industry. Grupo’s major strengths lie in these areas and have led to the development of several successful and innovative tools used to solve all types of business problems across different industry sectors. Polyphonic, Grupo’s first entertainment-based subsector, is releasing Hit Song Science (hereafter HSS), a software used to predict the potential success of songs by mapping their mathematical properties and matching those to previous hits. However, Polyphonic is facing a series of problems. Two stand out: one, they have no identifiable target market. Two, Polyphonic has no defined marketing approach on which to launch their original product offering. This report will address, analyze and make recommendations for solving these challenges. COMPANY Polyphonic, like the rest of Grupo, is led by a talented and educated team of managers, who have experience working in the music industry. Adding to their strengths, the company is supported by an experienced advisory board made up of music industry insiders with first-hand knowledge of how music companies operate and about the challenges they might face. Lastly, Polyphonic has created in HSS a valuable and scientifically proven product with unlimited potential that can serve across different market segments (discussed at length below). However, the company is not without its own challenges. Polyphonic is operating on a “shoestring budget” of $150,000. The company is not helped by initial discussions about HSS with potential customers, which have resulted in cold receptions, at best, about the product’s potential application to the music processes despite its multiple strengths. COMPETITOR No comparable products currently exists that could directly compete with HSS. Indirect competitors, on the other hand, come in the form of research methodologies, which are currently employed by music executives to evaluate a song’s hit potential. These include: focus groups, call-out researching, online testing and, occasionally, a music executive’s “gut instinct.” The first three are expensive options, costing anywhere between $3,000 and $10,000 to analyze a song, and time consuming. Another perceived competitor: music producers. Polyphonic should not believe this notion. CUSTOMER Polyphonic’s primary customers are record companies, producers and singers. This customer base has a common need is for an improved ability to predict how and which songs can become hits.
The music industry can trace its roots to the 18th century when classical composers such as Wolfgang Amadeus Mozart sought commissions from the church or aristocracies by touring to promote their music (Boerner). By the early 20th century, recorded collections of songs were available for purchase for home listening. Towards the middle of the century, record album production had become the norm for getting new music to the masses and album sales had replaced sheet-music sales as a measure of popularity, with the first gold-recor...
Popular music places a premium on accessibility, represents various meanings to boost both instant appeal and memorability - distinctive tunes, novel instrumental flourishes, danceable rhythms, repeated riffs - but its signal feature is melodic emphasis and great vocal gatherings.
The future of industry depends on whether the people involved in it can use the new technology in a smart way. It’s up to the music industry to make the right next move.
This one-two punch has left the industry experimenting with different ideas trying to find their next revenue stream. No one is sure where the music industry will be in the next five years, but things are already changing. Musicians have more and more avenues to reach fan bases, and huge record companies no longer dominate the scene. This is good for musicians and even better for fans...
I have been asked to identify and evaluate two important current developments in the music industry. I will be discussing the rise of electronic dance music and also the growing number of musicians gaining success via YouTube.
An album can be likened to a case of water at a gas station, while a single would be a bottle; the average customer likes the power to choose between the case and the bottle. The convenience of buying what I want, and how I want is a key factor in today’s market. According to the Recording Industry Association of America, since the introduction of iTunes Music Store in 2003, album sales have plummeted in the US from $11.8 billion to 7.1 billion last year. Numbers show customer now favor singles. Many claim the labels in the past forced them to buy rubbish, but thanks to the Internet, people can now buy what they need.
Different devices can change music immensely. For example, many people think of an instrument as something that involves keys, valves, or strings, but the truth is that something as simple as your voice or as complicated as a computer can create music just the same as a traditional instrument. Before fancy sound boards and computers were around to manipulate music into almost unnatural perfection, there was just a person with their instrument and an audience. If somebody messed up then it would be heard, but the world wouldn’t end. Now it is completely absurd to hear music that is not completely perfect thanks to the use of sound editing software, autotune, and lip
Music is universally known as an expression of emotion, rebellion against the man, a way of life, a random collection of sounds, an annoying thing kids listen to, or even a vacation from everything, but in reality music is free of all definition. The industry involved in buying, selling and recording of music has grown so old, treacherous, and ignorant that it can not figure out the steps it needs to evolve with the rapidly expanding music industry. Musicians and fans alike are screaming about the dire need of some modern day innovation in the market. Sadly the monstrous corporations that dominate the market have put a lid on the competitive edge, stopped the innovative changes any smaller companies can make.
Nothing in this world remains stationary. Everything is constantly changing and advancing, and technology is no exception. Daily, new technological inventions are being created. One of the more recent ideas is the electronification of music. Starting in the mid-nineteenth century, electronic music has done nothing but aid in the growth of humanity. This form of music is commonly disliked and labeled as “fake music,” but it is actually the exact opposite of these ignorant remarks. Electronic music has progressed throughout the years, completely revolutionizing society through its innovative properties and educational qualities.
In the past, music has been a costly business, where only people with a lot of money could enter and be successful in the industry. Changes in the music industry coupled with new computer technology have made it much easier for people without a lot of money to compose, produce, and distribute their creation. In order to get a better understanding of the music industry in comparison to 2014, one has to look at its history. There were many things that happened from the 1980’s onward, and they brought on a significant impact towards the music industry. Development in computer technology has also made a big impression on music. Many things within these fields have enabled artists to connect with their fans in a way they couldn’t before, and on a lower budget. In this paper, the discussion will be about all of these topics, and about the factors that help transform the music industry into something altogether easier for new people to contribute.
Music and the relationships of music have changed drastically in our society. The course of studies and the evaluations of the applications of the technology of music, the making and the listening of music have changed in the way we listen to music, the styles of music in our society and in the media. The importance of the technology in music today, has, over the past century been charted through the study of musical examples and through viewing how human values are reflected in this century's timely music. There are very many different types of music that are listened to. There are readings, writings, lectures and discussions on all the different types of music.
The music industry is an ever-evolving revolutionary entertainment industry for the masses. Music provides entertainment to all different masses due to the variety of genres produced. Music is a very profitable and complex industry. Music has expanded to a worldwide industry for musical artist to express their art through the form of song to the masses. Music not only appeals to the ears but to every aspect of a person. Music allows for individuals to explore and let their imagination expand as they here a song. Throughout the years the industry has undergone dramatic changes. Whether it is genres, forms of how it is distributed, or even the impact the artist have had. The industry is diverse and ever changing as the years continue. In the past 20 years the industry has changed with help of the technological breakthroughs and adoptions.
When it comes to the music industry, an artist makes a song, the label sells the song and then the listener buys it? In the world today, the music industry is knowledgeable of digital downloads, music videos, file sharing, and now social media. Social media is the voice of an individual and captures joy, emotions or thoughts in pictures, tweets or status updates. It is a reachable space that is used to keep in touch and to reach out. Social media allows listeners to shares their favorite artists, post their favorite songs and really created a genuine connection with the artists. The music industry has changed because social media is a tool needed to connecting with the listeners. Social media is necessary to maintain a career in the music business.
The music industry started in the mid 18th century with Wolfgang Amadeus Mozart. Through the decades there has been a great increase in this industry; however, the revenues for this industry have declined by half in the last 10 years. This has been caused by music piracy, which “is the copying and distributing of copies of a piece of music for which the composer, recording artist, or copyright-holding record company did not give consent” . After 1980’s, when the Internet was released to public, people started to develop programs and websites in which they could share music, videos, and information with...
Dobrian, Chris. "Music and Artificial Intelligence.” In University of California, Irvine Department of Music. UCI.edu,