Aim: understand how the political internet memes being non traditional forms of political participation, are able to express and influence the political opinion of voters.
New social media are tools that allow us to reduce the price of the individual participation of discussion and action in political life, as well as strengthen the capacity of feedback. They do this by facilitating the transition from private to public segment of the information space. Social media allows people to express themselves sitting at home, thinking that nobody know about this.
Thus, social networks and forums are a modern version of the Greek agoras and they provide researchers with recorded data of such discussions for an extensive analysis of the political sentiments. In addition, users of social networks have reported a lot of information about themselves, thus allowing to carry out quite correct sociological analysis of the public opinion on the political issues. However, the potential of such analysis is limited by the fact that such analysis in social networks and forums is not a trivial task. For example, the content analysis requires making a preliminary list of key items for the main step of analysis. This list should adequate represent the problems and subjects are being studied, as far as it is used as a basis for categorization and analyze of relevant messages. If the groups discussions consist of hundreds of thousands of posts, comments, primarily a problem of data volume arises. Even for a familiar cultural and political space, an adequate selection of relevant key units for analysis is highly intellectual task. Transferring the space of analysi...
... middle of paper ...
...oder, WORDSTAT, YOSHIKODER and etc. It should be noted that in 2008 - 2010, FB offered his paid applications such as Lexicon that allow to analyze the most commonly used in discussions and statuses terms of expression. However, these features later were disabled in FB.
Number of reposts and likes of certain thematic photo-zhabs indicates the popularity of certain political preferences. In addition, their repost by certain users in social networks can give some (open) sociological information about the reference group having such an opinion. This allows a qualitative and quantitative statistical analysis of the political preferences of different groups of users.
1. Rushkoff Douglas Media Virus: Hidden Agendas in Popular Culture, Ballantine Books, 1995, 338 p.
2. Brodie Richard VIRUS OF THE MIND: the new science of the meme, Hay House, Inc, 1996, 249 p.
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