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...ause he is straightforward and many people apparently appreciate that. Visibly, people can easily see Donald Trump’s accomplishments as he willingly talks about them to make voters see him as a credible speaker and presidential candidate. The initial question was “How does Trump frame himself to gain so much popularity?” As a businessman, Trump has been using the framing strategy in the presidential campaign of 2016 to redefine his identity as “politician Trump.” This way, he continues to alter people’s narratives about him and distort any bad ones. The fundamental message ties to Lakoff’s message: “You’ll never understand how politics works if you don’t understand Anna Nicole Smith.” Similar to Donald Trump, if citizens do not understand how he is using the framing strategy to influence people to vote for him, they will not understand his campaign for the election.
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