The California Center for Public Health Advocacy (CCPHA) is a nonprofit organization that was founded in 1999 by Southern California Public Health Association (SCPHA) and California Public Health Association-North (CPHA-N). CCPHA “raises awareness about critical public health issues and mobilizes communities to promote the establishment of effective state and local health policies (www.ccpha.org).” CCPHA focuses its advocacy mission on current public health problems facing the state of California. The organization also examines and disseminates crucial public health information that is affecting local communities. The CCPHA conducts studies, develops policy reports and updates other advocates on current state and local policy reforms.
Community mobilization, research, state and local data, scientific advisory panels, media advocacy, policy maker education, and partnership building are all strategies utilized by CCPHA to reinforce state and local policy reforms. CCPHA has enforced these strategies to public health problems affecting California, such as child nutrition, childhood obesity and increasing overall physical activity in children and adults.
CCPHA has accepted donations from The California Endowment, The California Vitamin Cases Consumer Settlement Fund, The Robert Wood Johnson Foundation, The California Nutrition Network, The California Wellness Foundation, Kaiser Permanente, and The William Randolph Hearst Foundation, as well as from other various groups and associations that support its mission.
In this policy advocacy brief, CCPHA is advocating for the implementation of California’s Soda Tax (AB 669). AB 669 would impose a one cent tax per ounce on soda as well as other sugar enriched drinks. This statewide tax ...
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...the detrimental effects that sweetened drinks have caused society. CCPHA also adopts policies and procedures used to limit the sale and marketing of sweetened drinks, while providing healthy alternatives to the public.
Works Cited
The California Center for Public Health Advocacy (CCPHA) www.publichealthadvocacy.org
The Legislative Process http://senate.ca.gov/legislativeprocess#step4
Susan A. Babey, Malia Jones, Hongjian Yu and Harold Goldstein, Bubbling Over: Soda Consumption and Its Link to Obesity in California, UCLA Health Policy Research Brief. September 2009. http://www.publichealthadvocacy.org/PDFs/Bubbling_PolicyBrief.pdf
Harold Goldstein and Jennifer Richard, California’s Soda Tax: Helping Cash Strapped Communities Protect Children’s Health, A Publication of the California Center for Public Health Advocacy, www.publichealthadvocacy.org. April 2011
Soda is high in calories. A 20 ounce can of Coca Cola contains 17 teaspoons of sugar and 240 calories…empty calories devoid of any nutritional value. It would take the average adult over one hour of walking to burn off the 240 calories in a 20-ounce soda.Soda increases obesity risk in children. Each additional soda or other sugary drink consumed per day increases the likelihood of a child becoming obese by about 60%. Sugary drinks are connected to other health problems as well.Soda contains artificial sweeteners. While many people opt for artificial sugar to lower caloric intake the tradeoff for your health isn’t so sweet. Artificial sugars are linked to numerous illness and diseases including
Mayor Bloomberg’s plan is to decrease the amount of sugar intake that Americans digest. However, to do this successfully, he would need to include all sugary products that affect Americans, not just the most popular products, which happens to be soda. When you take away soda, people will start to replace the drink with something more available. The replacement drink could easily be something more caloric or sugary than the banned drink. Therefore, no change is made. Pure juices have the potential to be unhealthier than soda. These factors need to be considered when deciding what or what not to ban. It would be unfair to target soda and the companies that profit off of soda, without considering the other sugary products and their effect on the world. Some could argue that juice comes from fruit, while soda is artificial. Also, sugars in juice are more natural than the high fructose corn syrup. All the while, this is suppose to support the idea that juice is healthier than soda. However, according to the journal, Nutrition, fruit juice, on average, has a fructose concentration of about 45.5 grams per liter. 45.5 grams per liter is only a bit less than the average 50 grams per liter for
To alleviate this conflict Coca-Cola will need to reduce its effect on obesity and related health issues discuss above. The solution to reduce obesity and health related issues is to provide smaller servings and a product with fewer calories. The company has developed a strong tradition of creating programs and events to bring the spirit of the Games to consumers in Olympic host cities and around the world. Coca-Cola is intent on pushing away from the supersize drinks and back to the older, smaller sizes. It started experimenting with smaller package sizes, offering a 7.5-ounce minican that had fewer than 100 calories and retailed for an average of 50¢. Coca-Cola is test-marketing an all-natural stevia-based low-calorie cola called Coca-Cola Life. It’s already available in Argentina and Chile, and this fall it’s coming to the U.K. But it might have a rocky debut when it hits the U.S. This will allow Coca-Cola to continue to provide a profitable product and have a positive effect on the health issues. NEED
"Why single out sugar-sweetened beverages when cookies, candy, and other products with lots of added sugar and fats are equally unhealthy, consumed in large quantities
Health Services Research Foundation. (n.d.). CHSRF - Romanow Commission . Splash . Retrieved February 1, 2011, from http://www.chsrf.ca/PublicationsAndResources/PastSeries/RomanowCommission.aspx
Mankiw, N. Gregory. “Can a Soda Tax Save Us from Ourselves?” New York Times. New York Times, 5 June 2010. Web. 11 July 2011.
The bill was introduced as an effort to reduce the ever growing obesity rates. The increasing trend was also observed at the national level, throughout the United States. The rate was especially highest in pre-school children. According to the Centers for Disease Control and Prevention (CDC), the rates of obesity in children have tripled in the last 30 years. These high rates have equivalently increased obesity related ailments such as; high risks of high blood pressure, cardiovascular diseases, and diabetes, (CDC, 2014).
It is sad. People from all races and backgrounds are obese. In a recent survey done at Henry Ford College, 43 percent of students were overweight. Whether it is because they do not follow a healthy diet or they inherited it from their parents. Being overweight is correlated with lacking exercise or physical activity and not watching what is on the plate. Obesity can cause many illnesses, including diabetes, which is very common. As the debate whether soda tax should take effect arises, critics say that the tax will help those with obesity-related illnesses. What about exercising and maintaining a healthy lifestyle? These two factors cannot be forgotten knowing they are the most important. Americans have consumed 12 percent of soda and become less active since 1970. A soda tax aims to stop consumers from buying soda to help those who are obese. This will not be effective. Therefore a soda tax will not be good public policy.
health care. The Governor of California wants the taxpayers to believe state employees are the
In the past 60 to 70 years the fast food industry has been one of America’s bittersweet phenomenons. Its the foods that people undeniably crave served all in the matter of minutes at a beyond reasonable low cost, sounds almost too good to be true. With 60 million Americans served fast food everyday its safe to say its very enticing ( “Fast food statistics”, 2014). All the deliciousness aside, most rational individuals are aware of the underlying immoral results from frequent consumption of fast food. Giving way to the cliche, fitting perfect for fast food supporters, “Everything is good in moderation.” With all the recents cutbacks and reforms towards child obesity, currently one of the nations biggest epidemics, the thought of an increase of tax on fast foods has become a hot topic. With sugared soda beverages already banned from public schools and multiple programs implemented against our nations problems with child obesity, a tax on fast only seems like the next logical step towards resolving this issue. Opposers believe it will have minimal effect and its just another tax on the poor. With that said a substantial gain of tax revenue that the government would receive from this decision and reducing highly fattening food consumption amongst adolescence, there seems to be cognitive reason to enforce such a law.
Surveys have shown that sugar-sweetened beverages are the primary source of added sugar in our diets. According to a Coca-Cola history website, the soft-drinks’ bottle sizes have been enlarged drastically over the past 40 years, basically meaning that we are drinking more soft drinks than ever. As an example, half of the population in the US consume sugary drinks every day, in which about 25 percent gain at least 200 calories from these drinks. Sugary drinks are also the top calorie source in teen’s diets, increasing the risk of diseases such as obesity, diabetes and heart problems from an early stage. It is a significant factor that leads to obesity, so I believe resisting these sugary drinks and promoting healthier products could definitely assist the goal of elevating the number of a healthy
Edwards, N. C., Etowa, J., Peterson, W. E., & Kennedy, M. A. (2012). Community health
People can afford to buy more soft drinks under current economic situation. Recessions do not seem to affect sales of CSD. Although produced by main market players soft carbonated drinks cost more than similar products of local and private label manufacturers, consumers are willing to pay an extra price for the name, particular taste, and image. Fierce competition in CSD industry forces Coca-Cola and PepsiCo to expand into new and emerging markets which present high potential for the company’s development. However, some foreign markets proved to be highly competitive. Coca-Cola Company’s operation in China faced antitrust regulations, advertising restrictions, and foreign exchange control.
Have you ever thought how much soda you consume and how bad it can be for you? Many people will drink soda instead of water, simply because it tastes better. The government should limit the intake of sugary beverages because it can lead to many different problems such as heart disease, obesity, and overall it is an unhealthy life-style. “The average person consumes almost 100lbs of sugar a year, with the single biggest source being soda.” A sugary beverage occasionally would be ok, but drinking it every day would cause problems for you overtime. People drink, more soda than they do water. People should be consuming at least eight 8-ounce glasses a day. Mostly no one will drink that amount of water a day. In today’s society, it can be easy to grab a soda for one dollar and carry on. They may taste better but they are not better for your health. “Sugary drinks include soda, fruit punch, lemonade, and other “aides” sweetened powdered drinks, and sports energy drinks.”
Strom, Stephanie. "Bottled Water Sales Rising as Soda Ebbs." New York Times 25 Oct. 2013. Web. 8 Mar. 2014. .