The Plant Manager In Eliyahu Goldratt's The Goal

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Eliyahu Goldratt's "The Goal" is an entertaining novel as well as a thought provoking business book. It is about a plant manager, Alex Rogo, whose plant and marriage are going downside. He finds himself in the enviable position of having 90 days to save his plant. A meeting with an old acquaintance, Jonah, introduces him to the Theory of Constrains (TOC).
The main character of the book is Alex Rogo, a plant manager working in the UniCo Manufacturing Corporation, located in a declining industrial town. He is an industrial engineer with an MBA. Alex manages the injection molding manufacturing part of the plant. According to the book, He is ideal for the job but if he does not learn how to run his plant efficiently he wont make any money. Alex
He talks to the plant controller about his findings. The book discusses that the plant can make money by increasing net profit while increasing net cash flow. After discussing with the controller, He again calls Jonah to discuss the state of the plant and arranges a breakfast with Alex. Jonah also discusses in detail the goal of the plant to him. Jonah discusses operational expenses, inventory, and throughput, that may lead to the goal. Jonah makes an important point that the manufacturing as a whole unit must be looked at. Efficiency is what Jonah is trying to explain to Alex. Jonah went on to say that only the tasks directly associated to the throughput of production has to operate efficiently. Alex used robots and Jonah still kept constantly questioning why robots? It was not until Alex closely examined the situation that Alex discovered that management was operating less efficiently. The extra costs were a total actual waste. Closer investigating, Alex found out that only the operations required to produce the finished products are key to get the ultimate efficient rate needed.
Jonah asks Alex if anything at the plant has changed? Alex again says that the robots are still running all the time because they cost the major money. He says Robots are the most expensive piece of equipment in the plant. Alex believes in the robots and says that he will get right productivity when the machines are running at full capacity. Jonah again is not comvinced and believes on the contrary that we do not need everyone working all the time to get great results. Jonah says that a plant in which everyone is working all the time may actually be having a negative (the well known more-for-less

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