Essay PreviewMore ↓
The planning function of management provides goals, strategies, direction, and it defines responsibilities in any organization. The types of plans include strategic, operational, tactical, and contingency. Each one of these types allows an organization to have multiple plans to play different roles to achieve an overall common goal. According to Fortune 500, “Entergy has been in their top rankings for the past several years. Entergy constantly exceeds the 10 billion dollar mark in annual revenues.” (Cable News Network, 2008). With revenue of that magnitude, and having an employee base of over 14,000 employees, it is apparent that Entergy’s planning function is one of success.
Entergy’s foundation for strategic planning was created in 1913 by one of the company’s founders, Harvey Couch, during his endeavor into the electrical industry. “Couch’s ultimate goal was to have an integrated electric system with numerous sources of power at a reasonable price. Service reliability was foremost on his mind.” (Entergy Corporation, 2008). Couch’s original philosophy for strategic planning is still implemented by Entergy to this day. The company continues to grow into new markets to increase its sources of power to distribute to its existing and potential customers. With this growth, the strategic plan remains one of the most successful functions of Entergy’s management plan.
Operational planning occurs in the trenches, so to speak. It is the work of lower-to-middle management and all subsequent field workers who perform the tasks that help accomplish the overall corporate goals set forth by the strategic plan. Entergy prides itself in the teamwork and dedication its employees put forth as a productive unit of the company. The operations division experiences all physical attributes of the company’s missions and goals. Some of these attributes include installing new equipment and services in new customer areas, as well as troubleshooting and repairing existing areas of service. Entergy’s operations span across Arkansas, Mississippi, Texas, and Louisiana; and many efforts are volunteered to help other regions in times of crisis. It is during those times that operational planning shines because of critical time constraints and levels of severity involved with those crises. Without operational planning, Entergy’s strategic goals would never be met.
Once strategic and operational planning have been established, tactical planning must take place within a company to secure strategic, (not the same as the planning function), targets to provide a successful business presence. Entergy has used this function of planning to place its business operations in markets that could create symbiotic relationships with other businesses that have already had infrastructure in place.
How to Cite this Page
"The Planning Function of Management." 123HelpMe.com. 26 Jan 2020
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- The Planning Function of Management Management Planning The planning function of management provides goals, strategies, direction, and it defines responsibilities in any organization. The types of plans include strategic, operational, tactical, and contingency. Each one of these types allows an organization to have multiple plans to play different roles to achieve an overall common goal. According to Fortune 500, “Entergy has been in their top rankings for the past several years. Entergy constantly exceeds the 10 billion dollar mark in annual revenues.” (Cable News Network, 2008).... [tags: Business Management Planning]
970 words (2.8 pages)
- Management: Planning Function Planning is a major function of management. Planning may be the most important of all management functions. Planning involves a six-step process that assists an organization in setting goals and determining how to accomplish them best (Allen, 1998). “Effective planning helps an organization adapt to change by identifying opportunities and avoiding problems.... [tags: Business Management Planning Strategic]
1617 words (4.6 pages)
- While there are slight variations in how the functions are named and the different management theories might combine or divide certain functions into smaller chunks, the consensus points to five core functions. What do these functions entail, why are they important and how to utilise them. Planning The first managerial function involves planning. The function is about creating a detailed plan towards achieving a specific organisational objective. When you are planning, you are identifying the tasks, which are required to achieve the desired goals, outlining how the tasks should be performed, and identifying when and by whom they must be performed.... [tags: Management, Future, Want, Plan]
876 words (2.5 pages)
- The statement “Organisations that fail to plan are planning to fail” refers to the idea that an organisation’s success is based around their ability to formally plan in their environment, which although the statement is widely agreed upon, some critics and points against its validity must be acknowledged. The statements strength is amplified through three major factors where; planning can facilitate a sense of guidance and fosters a coordinated workforce, planning reduces the level of ambiguity of the future in the organisation and finally planning will establish the objectives or principles that simplify control (Robbins, DeCenzo, Coulter, Woods, 2013).... [tags: Business processes, management function]
1281 words (3.7 pages)
- In this paper, the writer will evaluate the planning function of management within Arthur Andersen. Specifically, the paper will discuss at least one legal, ethical, and social responsibility issue that impacts Arthur Andersen. Additionally, this paper will analyze the impact these factors have on Arthur Andersen’s management planning. Finally, this paper will analyze at least three factors that influence Arthur Andersen’s strategic, tactical, operational, and contingency planning. The firm of Arthur Andersen LLP was founded in 1913 by Arthur Andersen and Clarence DeLany and named Andersen, DeLany & Co.... [tags: Business Analysis Planning Management]
1278 words (3.7 pages)
- Task1: There are four functions of management planning, organizing, leading and controlling. The first function of management is planning, planning includes deciding the direction you want to take a company and the steps it requires to get there. It involves managers to be focused on the challenges that the business may face, it also includes managers to be aware of the economic conditions and how that could affect the business in the long run. They have to set targets in order to meet the companies time frames and know how to adjust as they go along when they see a method is not working.... [tags: Management, Organizational structure]
931 words (2.7 pages)
- Tyco International: Management Planning Analysis Traditionally, along with leading, organizing and controlling, planning is one of the main functions of management. As a function, planning has to answer five questions; where does the company want to go, why they want to go there, how they will arrive at their destination, what is needed to go there and finally, how they will know when they have reached their goal. In this paper I will explore how Tyco International, Ltd. has used the planning function to recover from a scandal and to begin again to build a new future.... [tags: Business Management ]
1113 words (3.2 pages)
- The process of working with resources and people in an organization to accomplish a goal can be defined as management. "The traditional functions of management "planning, organizing, leading, and controlling" continue to be the key activities used to enable the organization to accomplish its goals and objectives. Though significant changes have occurred in all organizational structures, processes, and managerial styles, these traditional functions remain a constant. (Anderson & Pulich, 2002) To be an effective manager in any organization they must posses these skills.... [tags: Business Management]
871 words (2.5 pages)
- Planning is concerned with the future impact of today’s decisions. It’s easy to postpone planning and therefore plans are seldom made. In the company I work for, the need for planning becomes apparent long after a decision has been made. Due to the lack of planning, short-run solutions are constantly put into place. In our organization, planning is usually what takes the most time, which we are not given much of when it comes to projects. Even when we get to plan, we don’t get to plan as much as we’d like, usually.... [tags: Business Management Coursework]
1066 words (3 pages)
- Halliburton is one of the largest Drilling companies in the world. This company has over 50,000 employees and operates in more then 70 Countries including North America, Central & South America, Africa, Europe, Middle East, Asia, and Oceania. Halliburton consists of two company divisions-(1) Drilling and Evaluation and (2) Completion and Protection This paper will go over the various aspects of Management planning within Halliburton. Planning Function of Management Planning is essential at all levels of the Halliburton Organization.... [tags: Business Management]
1093 words (3.1 pages)
- MTR Case Analysis
- Muda: Toyota's Production System
- Multinational Corporations (MNCs): Predators of Lesser-Developed Countries (LDCs)
- Multinational Corporations (MNCs) Benefit Lesser-Developed Countries (LDCs)
- The Negative Impact of Multinational Corporations on Lesser-Developed Countries (LDCs)
- Accounting for Compensation at a Company
With all of Entergy’s planning functions in place, they then had to work on a contingency plan. This plan provides a backup solution that would be implemented in the event of the company not being able to provide its customers with the services that are delivered. Scenarios that could cause service deprivation include the effects from major storm systems, fallen trees, automobile accidents that break telephone poles, and companies cutting power lines by digging in the wrong location. In the event of any of these scenarios, Entergy has a plan in place that will re-route the electricity to continue to provide service to the customers that they are able to reach with alternative paths. If a power plant is disabled and cannot provide the normal source of electricity to customers, large generators are initialized that can supplement the energy.
There are many factors that contribute to a business’s functional planning, and Entergy is an example of a company that leaves no “r” unrolled and no “t” uncrossed. Their philosophy, created by Harvey Couch, has been followed and improved upon over the years. Entergy has positioned itself as the primary energy provider for Arkansas, Mississippi, Texas, and Louisiana by putting all of its functional planning into effect after considering all of the possible factors that are involved. Some of these factors include technology, diversity, and competition.
Entergy is on the forefront of technology in the realm of companies that provide energy services. They continue to seek out and implement the latest technological solutions that can allow themselves to provide its services more consistently and with less possibilities of failure.
The Entergy Corporation (2008) diversity mission statement reads as follows:
The mission of Entergy is to create a winning culture that can only be achieved in an environment that fosters creativity, productivity and mutual respect of all people. This culture is supported from the office of the CEO and down throughout the organization.
This philosophy allows the company to not only keep a diversified personnel roster because of legal issues, but because they believe that it is the culture of the people in the locations that they geographically exist. The belief is the groups of people that are employed by Entergy create an atmosphere of diverse thinking which provides the creativity that keeps the company rounded in all aspects.
Through its years of existence, Entergy’s implementation of planning as a management function has proven to be one of success. If their planning continues along the previous and current paths, failure is not an option. The growth and stability that the company has achieved since its inception, propels itself into a profitable and secure future.
Cable News Network. (2008). Industry: Utilities: Gas & Electric. Fortune 500. Retrieved
April 21, 2008, from http://money.cnn.com/magazines/fortune/fortune500/2007/snapshots/479.html
Entergy Corporation. (2008). Diversity Mission Statement. Diversity and Inclusion. Retrieved
April 21, 2008, from http://www.entergy.com/about_entergy/diversity_and_inclusion.aspx