The dependent variable of this study is awareness of CSR Planning. CSR awareness is about corporate responsibility in how the corporate inculcates knowledge and interest to ensure employees (Abdullah & Khairuddin, 2013) concern in the importance of CSR. Social awareness is seen as one of the key mechanisms of consciousness-raising, the other being social action (Greene & Kamimura, 2003). The meaning of planning is the process of making plans for something (Oxford Dictionary). According to the Bowen (1953) cited in Abdullah & Rashid (2012), social responsibility speak of to the responsibilities of businessman to pursue those rules, to make those conclusions or to follow those lines of action, which are necessary in terms of the objectives and …show more content…
Furthermore, a company can ensure that profits and growing shareholder value don’t dominate the need to behave ethically to their stakeholders as mentioned by Ballowe, 2009. CSR planning process is essential to have a clear agenda for long and short run CSR activities (Paul & Murthy). Furthermore it can clear out any form of confusion of the whole CSR approach in terms of its financial execution, assessment, and allocation (Paul & Murthy). CSR is not an “unreturned investment”, but rather a TBL investment, bringing positive outcomes or benefits to the profit, people and planet if it is managed strategically and systematically. People stand for determining organizational achievement on social issue (Goel, 2010). Social performance addresses connections between a business and its society (Goel, 2010). It includes such issues as: protection of human rights including labour rights, volunteerism and partnerships with non-profits (McDermott, 2009), impact of community involvement and customer satisfaction (Goel, …show more content…
CSR it’s all about people and when employees are tied up in CSR and sustainability, it will shapes their behaviour and their thinking, enabling their companies to arise with new ways to solve present business problems and generate new opportunities (Azada & Rochte, 2013). Planet stands for determining organizational achievement on environmental issue (Goel, 2010). Responsible environmental policy is crucial to long-term business success by decreasing its operational impact on Earth; business can hope to limit the harmful effects related with its “footprint” and help diminish the upward trend of global warming for generations to come (McDermott, 2009). Slaper & Hall, 2011 mentioned that having long-range trends available for each of the environmental variables would help firms to recognise the effects a policy or project would have on the region. The issues of environmental included emissions, effluent and waste management, resource and material usage (Goel, 2010), protection of th astmosphere, assessment of global carbon footprint, energy efficiency, green products and sustainable building (McDermott,
Corporate Social Responsibility (CSR) is the way a corporation achieves a balance between its economic, social, and environmental responsibilities in its operations so as to address shareholder and other stakeholder expectations. In general, when firms hold this wider encouraging role on the public by being engaged with stakeholders, a variety of profit can be produced for both company and the stakeholders. A key inclination is the combination of Corporate Social Responsibility (CSR) into the organization strategy, culture, mission and communications. By incorporating corporate citizenship into the company it is no longer an additional “nice thing to do” or something made to obey laws or regulations. Instead, corporate responsibility has become something business leaders and workforce want to engage in, frequently because executives who believe in the long-term see business profit. The four types of social responsibilities a...
Corporate Social Responsibility (CSR) is a movement that aims to promote a greater awareness of how business activities and decisions influence corporate environment, stakeholders, and society in general. Adam Lindgreen and Valerie Swaen’s article “Corporate Social Responsibility” addresses this broad topic in a more narrow direction of CSR implementation as it discusses the most important stages of this process. While this article relies only on the previous research, it provides unique insights into CSR and even challenges the common views of this concept as the authors thoroughly analyze their secondary sources.
Studies done by various researchers and scholars on corporate social responsibility impact on financial performance reveal mixed results with others citing a negative, positive neutral impact of CSR on financial performance of firms. Mwangi (2011) studied the relationship between CSR and financial performance of companies quoted at NSE. The results of the analysis conclude that there was an upward trend in performance of listed firms on the NSE as well as an upward trend in the amount of money investment in corporate social practices. This leaves managers with critical decisions to make especially on how much does a firm need to invest in CSR without compromising the returns of stakeholders more so the shareholders and whether investment in CSR has any impact at all on the financial performance of the firm.(Abagail & Donald ,
Corporate social responsibility is globally defined as operating a business in a way that meets or exceeds the ethical, legal, commercial and public expectations that society has of business. The concern of CSR has drastically increased over the last two decades. It has enhanced interactions between governments, businesses, society and internationally. In the past, businesses primarily focus themselves with the economic results of their decisions. Now, businesses must also reflect on the legal, ethical, moral and social consequences of their decisions. Corporate Social Responsibility is no longer defined by how much money a company contributes to charity, but by its overall involvement in activities that improve the quality of people’s lives.
An organization’s Corporate Social Responsibility (CSR) drives them to look out for the different interests of society. Most business corporations undertake responsibility for the impact of their organizational pursuits and various activities on their customers, employees, shareholders, communities and the environment. With the high volume of general competition between different companies and organizations in varied fields, CSR has become a morally imperative commitment, more than one enforced by the law. Most organizations in the modern world willingly try to improve the general well-being of not only their employees, but also their families and the society as a whole.
In recent years, more people begin to accept the concept of corporate social responsibility. Companies also pay more attention to the activities of CSR and investment. In addition to face the pressure of the environment and the social moral level, the enterprise managers also have the responsibility of the company 's performance and the value of the shareholder 's wealth. Therefore, enterprises need to pay more attention to the relationship between corporate social responsibility and financial performance.
Business organizations regularly run into demands from various stakeholders groups when conducting day-to-day business. These demands are generated from employees, customers, suppliers, community groups, governments, and shareholders. Thus, according to Goodpaster, any person or group of people that can shape or can be shaped by attainment of the objectives by an organization is considered a stakeholder. Most business organizations recognize and understand their responsibilities to these groups and endeavor to honor and fulfill them. These responsibilities are often communicated to the public by a statement of principles or beliefs. For many business organizations, corporate social responsibility (CSR) has become an essential and integral part of their business. Thus, this paper discusses the two CSR views: the classical view and the stakeholder view. Furthermore, I believe that the stakeholder view has brought ethical concerns to the forefront of businesses, and an argument shall be made that businesses would improve both socially and economically if CSR, guided by God’s love, was integrated into their strategic planning.
...ld thus seem that CSR was initially a shareholder strategy (Roberts, 2001), but that a socially responsive CSR approach will encompass a broader spectrum of issues (Andriof et al. , 2002), including ethical considerations (Roberts, 2003). In “the path to Corporate Responsibility” Zadek (2004) refers to two dimensions of learning regarding CSR – organizational and societal. He argues that organizations’ learning pathway is complex and iterative and follows a learning pathway where the two last stages of five in the learning curve are: “It gives us competitive edge” and “We need to make sure everybody does it” (Zadek, 2004). Zadek (2004) argues that it is easy to start “but making business of a deeper sense of corporate responsibility requires courageous leadership – in particular, civil leadership – in learning, and a grounded process for organizational innovation”.
The writers agree with the purpose of practicing CSR because they support Aristotle’s view about “doing well by doing good” (Aristotle). Although, by pursuing CSR the corporations will gain ‘competitive advantage’ there are many reasons against it. Firstly, there is an intrinsic tussle between the company’s primary function (reducing cost, capital control, and profit maximization) and to be socially responsible (Fleming and Jones, 2013). The private sector’s goals substantially differ from the government’s and the third sector’s. The current researches show the interrelationship between financial performance and CSR. However, if firms were not considered to make only more profit by CSR practices, researchers would not need to examine solely the IV. Quadrant (Enlightened self-interest) of the BAIM model on implemented CSR practices (Fleming and Jones, 2013). Secondly, prope...
A corporations CSR should be shaped in order to fit the goals of the corporation, although every corporation’s CSR should differ, since most have different goals and different communities behind them. The CSR should be molded into fitting the corporation’s goals in order to make it easier on the corporation in giving back to the community while achieving its goals. For example, a corporation located in a desert wishes to be more efficient, by reducing water usage it is not only creating lower costs, which result in higher revenue, but also helps the community by not taking up so much water. Taking this into consideration, it is critical that the corporation goals and values are established and clear throughout the corporation, they should be developed by the board or directors and CEO, and the highest managerial level should stress their importance to the rest of the corporation. By making the goals and values at the top branch of the corporate hierarchy, it will be simpler for the corporates community to develop in order to nurture those goals and values. Therefore, a corporation can reach the “shared-value,” a value for both its shareholders and community in a simpler manner that can result benefiting the corporation in the end as well. Throughout the article many examples are given of actual corporations that have benefited and changed their CSR in order to fit their goals, therefore, providing solid proof that these methods work. Nevertheless, as acknowledged by the author’s themselves, most of the corporations taken into consideration where one’s that Harvard CSR students were employed
In addition to CSR and company performance, corporate governance mechanisms are key variables which might affect the relationship between CSR and company performance. Corporate governance is defined from a broad perspective by Gillan & Starks (2003) as “the system of laws, rules, and factors that control operations at a company” (p. 2). Corporate governance mechanisms within a company protects shareholder interests and reduces the frequently occurred agency problem (Stuebs & Sun, 2015; Bushee, Carter & Gerakos, 2014). Due to the implementation of corporate governance mechanisms, shareholders have a greater control over the managerial decisions and actions, which prevents the agency conflict and creates trust
...t in becoming more socially responsible corporations. For example, Pos Malaysia through their CSR practices, this corporation had focuses on a dual-pronged approach that is aimed at bringing value to the community and nation at large by the means of enhancing education particularly towards the enhancement of human capital development mainly in underprivileged areas and also Enriching Communities in which Pos Malaysia seeks to promote commerce and entrepreneurship within the communities they serve particularly in rural areas. The above CSR themes are aligned with Pos Malaysia mission to constantly strive to be a caring corporate citizen by supporting nation building and community services. This CSR will focused on the meeting the need and interest stakeholder of an organization by becoming more socially responsible and as well as to improve their image and reputation
Corporate Social Responsibility (CSR) is the responsibility of an organization for the impacts of a decisions and activities on society, the environment and prosperity are known as the “triple bottom line” of people, planet, and profit. It not only do responsibility but also help build brand and reputation, It help strengthen of the community and the marketplace. A solid business plan, embedded into the business culture, reflecting organizational values and objectives through strategy of CSR, will help to build a sustainable and profitable for a future. Also, social marketing is an outgrowth of the principles of corporate social Responsibility and sustainable development. It mention that an organization should not ignore the societies or welfare in long term to achieve a mission and vision. Lastly, it realizes that CSR is important to remain sustainable. Strong communities support strong organizations, that can be relate with the social marketing.
Now-a-days it is considered that CSR is one of the major concerns of organization’s business ethics. Companies increasingly increase their corporate social responsibility (CSR) and ethical management accepting the positive impact on the bottom line. The vast bulk of Standard & Poor’s 500 companies publish sustainability reports unfolding their program challenges and achievements. These pre-emptive efforts can pr...
In the current time of growth and progression, individuals should know that how a business not only flourish but sustain itself. Making profit is one of the main targets of every corporates but it must not be the only one. When an individual builds a company in order to do business, they should be well aware of their contribution towards the society as well as their business and employees in it. It is total strategy of all. We should be able to realize every increment contributes of it. One of the major factors that affect a business is how well it participates in Corporate Social Responsibility. According to (Werther & Chandler, 2006) corporate social responsibility (CSR) refers to a business practice that involves participating in initiatives that benefits the society. In authenticity, there is a whole lot to argue about it. There are no major guidelines that decides either a business is participating in Corporate Social Responsibility; what might be considered a Business practicing CSR to some, can still not be accepted for it by others. CSR may be restrained a term which his highly flexible. This paper will discuss about Corporate Social Responsibility and its