Public Relations

1308 Words3 Pages

Public sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed. - Abraham Lincoln - "Fundamentally, public relation is relations with publics." (Public Relations Writing, 2000, p.10) The publics can be any group of people that shares a common interest. Through communication in different ways organizations want to establish, develop and maintain a positive relationship with different groups. This is just a basic definition of public relation but in fact it is much more challenging to really define and practice public relations. Due to the world's rapid change through advanced technology public relation became more and more a global activity. Nowadays it is one of the fastest-growing fields of professional employment worldwide. The public relation profession has to be constantly adapted to the needs of society through which different people and different organizations from different countries form a variety of definitions. Public relation is no longer considered as one-way but two-way conversation. One-way communication such as war propaganda wants to gain a unit public opinion by influencing and persuading the public opinion to increase the organization's business whereby two-way communication creates mutual understanding with the idea that an organization also changes its attitude and behaviour constantly and not just the target audience. Although marketing and public relations have different outputs of reaching out to public through communication, yet there is confusion between marketing and public relations. Before defining public relations with all its wants and needs it is important to understand the difference between those two. Public relation is concerned with build... ... middle of paper ... ...ore information regarding the various publics which the organizations deal with. Public interest maintains the utmost importance of a PR practitioner. References Baskin, Otis W. (1997). Public Relations: The Profession and the Practice (4th ed.).Boston: Mc Graw-Hill. Center, Allen H. (2003). Public Relation Practices: Managerial Case Studies and Problems (6th ed.). Upper Saddle River, N.J. Prentice Hall International. Cutlip, Scott M. (2005). Effective Public Relations (9th ed.). Upper Saddle River, N.J. Prentice Hall International. Newsom, Doug (2004). This is PR: The Realities of Public Realtions (8th ed.). Belmont, CA: Wadsworth/Thomson Learning. Treadwell, Donald (2000). Public Relations Writing: Principles in Practice. Boston: Allyn and Bacon. Wilcox, D. (2005). Public Relations: Strategies and Tactics (7th ed.). Boston: Allyn and Bacon.

The American Red Cross and BioArch
1708 Words | 4 Pages
Newsom, D., Turk, J., & Kruckeberg, D. (2013). This Is PR: The Realities of Public Relations
Read More
Public Relations In Shakespeare's War And The Gallic War
976 Words | 2 Pages
Public relations have been a prominent aspect of society for millennia, dating back to 50 B.C. with Julius Caesar and referred by the Ancient Greeks as “semantikos”, which is the practice of persuading people into a belief or action (Witman, 2000). Public relations is still been influenced by the contributions of key historical and contemporary figures including Benjamin Franklin and Ivy Lee.
Read More
Summary Of Edward L. Bernays's 'Propaganda'
788 Words | 2 Pages
In the book, Propaganda, author Edward L Bernays, who is nephew of Sigmund Freud, transcends the public relation industry. This short, 13-part instructional manual delves deep into the intricacies and usage of propaganda. Bernays claims that the public is in a constant state of manipulation. He argues that in order for a society to be highly functioning and stable, public opinion must be manipulated and swayed. While I find his claims disturbing, it was refreshing to read something so blunt. Bernays’ use of psychological techniques to work the mechanics of public opinion truly classifies him as the “father of public relations.”
Read More
Liberal Democracy
2836 Words | 6 Pages
We now live in a liberal democracy were public opinion influences political action. So as public opinion has sustained an influential presence within politics we have now seen the emergence of public relations within politics. According to Moloney public relations is “the discipline which looks after reputation, with the aim of earning the understanding, support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain good will and mutual understanding between organisations and its publics” (Moloney, 2:2006). In relation to politics public relations is about maintaining a positive relationship with the public. Public relations main concern in relation to politics would be the reputation and image...
Read More
Public Relations and Twitter
1389 Words | 3 Pages
Wilcox, E. H., Camerson, G., Reber, B. H., & Shin, J. (2014). Think public relations. (p. 50). Allyn & Bacon.
Read More
Tylenol Case Study
1454 Words | 3 Pages
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
Read More
Social Media And Public Relations Essay
1724 Words | 4 Pages
Social media is the collective term used to describe websites or applications which allow people to interact and socialise online, and in today’s society it is becoming a popular source for public opinion. This creating a necessity for businesses to use public relations in a way which can integrate both traditional media and new media to allow them to be seen by their publics. Public Relations is described as ‘the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour.’ (CIPR) and in the age of digital and social media the way in which public relations is having to change to accommodate the shift to these channels is questioning whether public relations will convert from
Read More
Professor Alyson Moses: Public Relations Activist
959 Words | 2 Pages
Enthusiasm, persistence, adaptability and authenticity are the characteristics Professor Alyson Moses pinpoints as key to the public relations profession. Alyson Moses is a Strategic Communication Lecturer at The Ohio State University, as well as co-moderate of Ohio State’s chapter of Public Relations Student Society of America and student-run public relations firm. Professor Moses is an exemplary example of drive required to be successful in the public relations field. The Public Relations Society of America defines Public Relations as, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Among other skills that will be highlighted, prowess in writing
Read More
Public Relations
817 Words | 2 Pages
The book, states "the public relations practitioner serves as an intermediary between the organization that he or she represents and all of that organization's publics. Consequently, the PR practitioner has responsibilities both to the institution and to its various publics. He or she distributes information that enables the institution's publics to understand its policies. Although the PR role "should," reflect a social responsibility as well as a synergy with the company one must remember, loyalties usually lie with the one that signs the paycheck.
Read More
Public Relations-Class Project-Written Cor Plan For The School And Community Relations Plan
1360 Words | 3 Pages
(pg. 9.) He defines public relations as a positive process spanning internal and external communication. The process is intended to produce and maintain positive relations and organizational image as well as foster communication and organizational effectiveness. (Kowalski, pg. 13) Alternately, researcher Kenneth S. Trump offers this summary in his work Crisis Communications in a Digital Word: “Strong school public relations can be defined as good behavior, well-communicated.” (pg. 75) This is a succinct way of describing the purpose of a well-rounded public relations
Read More
Strategic Management of Public Relations
1159 Words | 3 Pages
Q1. Grunig and Repper (1992) proposed a model of strategic management of public relations. Sung (2004) commented that the model emphasizes Public relations has a significant role in the process of an organization’s strategic management by identifying stakeholders, publics, and issues around the consequences facing the organization.
Read More
Defining Public Relations
1125 Words | 3 Pages
What is Public Relations (PR)? PR is difficult to define because it encompasses so many areas and today has developed into a multi-million dollar industry influencing all aspects of our lives (Adams et al, 1999). However, it is important to be able to compare and contrast the various definitions in order to have a complete understanding of what public relations is and how it is used. The public is a large population to consider, making it easier to understand why it is so difficult to define PR. Along with a large population come many perceptions, beliefs, ideas, and opinions, all influences on PR. I define public relations as the act/s used by individuals, corporations, and groups to influence ones opinions and/or decisions about a product, idea, person/s, company/s, etc. and the public. Robert L. Heath defines PR as functions of management/supervisors that foster an organization's ability to strategically listen to, appreciate, and respond to those persons who's mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values (Health, 2007)'.
Read More
A Career in Public Relations
1266 Words | 3 Pages
Mogel, Leonard. Making it in Public Relations: An Insider's Guide to Career Opprotunities. Web. Prod. Lawrence Erlbaum Associates. Mahwah, 2002.
Read More
Business Relations: The Role Of Public Relations In Organization
939 Words | 2 Pages
Today, public relations is a complex profession by thousands of thousands of people all the world to practice. Almost all large and small organizations have their own public relations department or they need to outsource their public relations to a company. Public relations practitioners work for schools and universities, companies, governments, professional and trade associations, hospitals, hotels, non-profit charities, and other else more (Grunig, 2001). Therefore, PR is an important department for organizations.
Read More
Functions Of Public Relations
1082 Words | 3 Pages
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.
Read More

Open Document

Wait a second!

Public Relations

The American Red Cross and BioArch