Pigs Gain Power with Propaganda in George Orwell's Animal Farm

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People desire dominance; to fulfill their craving, manipulators use propagandic methods to maneuver and manage their audience’s mind. Propaganda is a communication method which creates certain feelings and motivates specific actions (Stults). In George Orwells’ Animal Farm, the animals of the farm plan on living in peaceful equality after overthrowing their human leaders, but the intelligent, cunning pigs seize the farm’s defenseless leadership. Orwell wrote Animal Farm as an allegorical “fairy story” (“Preface” 6) resembling the Russian Revolt during the 1900’s. An important similarity between Animal Farm and the Russian Revolution is the propaganda techniques the leaders used to acquire their power. By gaining trust, covering the truth, and threatening, the pigs retain power and authority above the other animals.
George Orwell wrote Animal Farm to parallel the events of the Russian Revolution. Orwell knew how much power words can have, and he shows how words can be used to greatly manipulate people or things in his allegory. Orwell learned from personal experiences the depth of control totalitarian propaganda held over people in democratic places. Orwell explains in his essay "Why I Write" that he directly and indirectly tells his political views, anti-totalitarianism and pro-Democratic socialism, through Animal Farm; he wrote the novel with disappointment and bitterness against the Russian government. World War I split the Russian government and the people. Riots broke out due to food shortages, and people shouted, "Down with the czar!" The imperial army sided with the revolutionaries, and the czar surrendered. Russia was now a republic ("Animal Farm" Literature 16). In 1917, Joseph Marx inspired socialism, and Joseph Lenin suc...

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...g threats. Change is something the pigs fear. Everything falls apart without trust. People should trust others, but only those who are worthy of the monumental responsibility. Obviously, the pigs in Animal Farm are not worthy of the animals’ trust. They misuse the trust for their own benefit. If the animals were to trust themselves instead of the tempting thoughts Squealer proposes, the farm might have remained free, not captured by the selfish and greedy pigs. This book teaches its readers to think for and trust themselves. The world offers appealing, yet self-seeking ideas that are not for everyone’s good. If the audience fights the vigorous, inconsiderate concepts and decides to think for themselves, they can be free and untroubled. Even with the tempting words of the world, one should not let someone or something else take power over them and their own thoughts.

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