There was a combination of different literature found that easily pertains to the issue addressed in this paper. This broadly classified literature includes the history and background of PETA’s organization, an analysis of the use of celebrity icons in the anti-fur campaign and the different perspectives and criticism depicted in their messages.
A large amount of information relating to animal rights disseminates from the many websites PETA is associated with. These websites are a key factor to attract supporters and publish information that will help advance its activism. These two PETA websites that were very useful for researching this paper are www.peta.org and www.furisdead.com. These websites ...
... middle of paper ...
...social controversy over fur. Quarterly Journal of Speech, 80(3), 249-276.
Pace, L. (2005). Image events and PETA’s Anti-fur campaign. Women & Language, 28(2), 33-41.
Ruben, R. (2006). Speak softly or carry a big stick? Comparing the approaches of the Humane Society of the United States and People for the Ethical Treatment of Animals. Communication, Culture and Technology (GT-ETD), DOI: http://hdl.handle.net/1961/3731
Simonson, P. (2001). Social noise and segmented rhythms: News, entertainment, and celebrity in the crusade for animal rights. The Communication Review, 4, 399- 420.
Specter, M. (April 14, 2003). The extremist: The woman behind the most successful radical group in America. The New Yorker, 14, 52-67.
Vogelaar, A. (2007). The rhetoric of graphic display: PETA’s virtual reproduction of pain. Conference Papers - National Communication Association, 1-29.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Semiology is a useful tool in the analysis of media texts and allows the deeper layers of meaning to be revealed. According to Rayner, Wall and Kruger “semiology is an attempt to create a science of the study of sign systems and their role in the construction and reconstruction of meaning in media texts” (Image Analysis, 2004). The text that will be analysed is advertisement for PETA featuring Pamela Anderson, which aims to sell an ideology of beauty and femininity, as well as sexual empowerment through self-objectification (see appendix for image).... [tags: Semiology Essays]
1952 words (5.6 pages)
- ... Advertisers have come to the point where they will do anything and say anything to sell a product or an idea. Kilbourne explains that “there is no doubt that flagrant sexism and sex role stereotyping abound in all forms of the media” (283). Kilbourne elucidates that women play roles as a piece of meat on television. Women are not portrayed as strong people in most advertisements and because of that, there becomes a normalcy to women not being strong people, which in the long run creates stereotypes.... [tags: violence in advertisement, PETA]
1421 words (4.1 pages)
- Campaign Analysis Caterpillar Inc. is one of the world’s leading brands in Construction, mining equipment and others in their field of expertise. They have been big in the business for over five decade and on-going. Caterpillar has gone from selling machinery and construction equipment, but has expanded their company and has started the distribution on clothes and shoes as well. Also, over recent years we have seen their clothing line expand from what was used by construction workers to daily casual wear today.... [tags: Earth Moving PR Campaign Analysis]
2280 words (6.5 pages)
- PETA's Anti Milk Campaign The People for the Ethical Treatment of Animals (PETA), an international organization dedicated to protecting the rights of all animals, have begun a crusade trying to persuade college students to cut back on their milk consumption and take up drinking a healthier alternative, beer. PETA is the largest animal rights group in the world and works under the principle that "animals are not ours to eat, wear, experiment on, or use for entertainment". They primarily focus their attention to alleviate the suffering of animals on factory farms, in laboratories, in the fur trade, and in the entertainment industry.... [tags: Papers]
897 words (2.6 pages)
- Vegetarianism, PETA touts it as a cure-all for obesity in their ad campaigns calling for folks to ditch meat and eat plant-based meals. This series has been going on for well over a decade but really seems be picking up speed these past few years when they began pairing US celebrities with vegetables be it in fancy dress made of different vegetables or bare naked amongst bushels of their favorite edible plant. Along with the fit bodied celebrity and their vegetables, there is a message included, an offer of free vegetarian recipes if you visit their website.... [tags: Animal Rights ]
1436 words (4.1 pages)
- Hot and Cool Continued: An an Analysis of Hillary Clinton’s & Elizabeth May’s Campaign Ad Thesis: After analysis of their local campaign videos, although Hillary Clinton and Elizabeth May could, overall, be characterized as hot candidates, Elizabeth May’s degree (hot or cool) varies depending on the ground of audience viewing the campaign video: Those who know or already support her would view her appearance, personality, and message as hot while those who do not would view them as cool. Introduction: Hot and Cool Revisited In the late 1950’s, communications theorist, Marshall McLuhan, developed a classification scheme to categorize past, existing, and future media: cool or hot.... [tags: local political campaign videos]
2012 words (5.7 pages)
- In 2004, the Charles Schwab & Co., Inc. (“Schwab”) was beginning to lose their clients and their position within the brokerage industry. Both the CEO and the Chief Marketing Officer were trying to create a marketing campaign in an effort to restore their brand and market share to what it was in the previous years. This case study discusses the process the company went through to create their marketing campaign, which was appropriately named “Talk to Chuck”, and the results of the marketing campaign.... [tags: marketing campaign]
1446 words (4.1 pages)
- Madness is finishing something again and again, however, needing an alternate consequence. That really well depicts campaign fund change in America. The more awful the framework gets, the more the U.S. manages it. The more America directs it, the more regrettable it gets. Everything began in 1974, when Congress capped campaign contribution limits and spending. Reason for the cap was that more diminutive gifts and less spending might decrease the ruining impact of cash. A less clear motivation, obviously, was additionally less respectable: Help reelect officeholders.... [tags: political action, campaign fund, congress]
900 words (2.6 pages)
- People for the Ethical Treatment of Animals (PETA) (stylized PeTA) is an American animal rights organization based in Norfolk, Virginia, and led by Ingrid Newkirk, its international president. A non-profit corporation with 300 employees, it claims to have three million members and supporters and to be the largest animal rights group in the world. Its slogan is "animals are not ours to eat, wear, experiment on, use for entertainment or abuse in any way." Founded in March 1980 by Newkirk and fellow animal rights activist Alex Pacheco, the organization first caught the public 's attention in the summer of 1981 during what became known as the Silver Spring monkeys case, a widely publicized dispu... [tags: Animal rights]
1048 words (3 pages)
- In any social establishment there are always trades off, where there is rich there will poor and where there is strong there must be the weak. As certain individuals obtain excess revenue or influence then the tradeoff becomes the potential for corruption. Corruption can be thought of something that causes something to fail from its original purpose because of altered information especially when trying to view data, videos and music. When applied to Politics it still stays close to that idea of something altered and full of errors.... [tags: Political Campaigns, Legal Precedent]
1479 words (4.2 pages)
- Open Adoption Records Do Not Decrease Adoption Rates or Increase Abortion Rates
- Processed Food Should or Should not be Banned From School Meals?
- Writer’s Block: A Comparative Analysis Focusing on Rhetor
- The Subjection of Women: In Today’s Context
- Friedrich Nietzsche
- The Effectiveness of Medical Marijuana