PEST Analysis: The Pest Analysis Of Casa San Ysidro

PEST Analysis Strategic analyses can be either internal or external. Internal analyses take a look at firms on an individual basis to determine their abilities, while external analyses look at the industry or overall business environment. The PEST analysis evaluates the environment surrounding an industry. It looks at political, economic, social, and technological factors that are current or potential future drivers that shape the landscape. The tool is useful for both strategy and market research and will provide a broad framework for Casa San Ysidro to consider in their future decisions. In the context of this project, we decided to focus on a few specific factors that can affect museums within the U.S.

Political - Museums in the U.S.

Specifically, it analyzes the major factors within a specific industry. The user can define the “industry” as broadly or as narrowly as is most appropriate for each business. The “five forces” are competition, threat of new entry, suppliers, buyers, and substitutes. Overall, it provides an idea of how attractive an industry is for new entrants or can provide an idea of where a particular business sits within the landscape of that industry. It is important for Casa San Ysidro to understand where they fit within the competitive landscape and what forces could affect their position in years to

Museums in general are vastly different in what they offer to patrons. Some focus on a specific academic discipline such as science, history, astronomy, and art. Larger museums are afforded the opportunity to house multi-disciplinary displays, the largest of which have entire wings dedicated to each separate field. That said, the largest museums hold significant market share but only locally. Analyzing the U.S. as a whole, there is a high number of competitors in the museum industry with low market share concentration. Locally, most of the large museums in Albuquerque are concentrated near the downtown