TOPIC: The insecurity in the Starbucks mobile payment
PURPOSE: To persuade
SPECIFIC PURPOSE STATEMENT: To persuade the audience of this speech to increase the security of Starbuck’s user information.
Thesis statement: My audience should improve the security measures used in the mobile payment application because it puts customer’s information at risk of exposure to unauthorized person. The solution suggested will ensure that customers will feel safer using a more secure application to conduct their transactions. In addition, it will help prevent future loses and complaint against Starbucks.
ATTENTION STEP:
Attention Getter:
One of the gainful project by the company is the Starbucks mobile payment services. Since it started in 2011, it has become one of the most popular mobile payment networks in the world. People rely more on technology to make their life easier. Through mobile shopping people are able to buy different products without physically visiting the retail shops. Starbuck started the mobile app as a way of attracting more customers and increasing their customer level. Furthermore, it proves much convenient and easy to their customers.
Credibility statement:
According to my research, this security issue will create hype in the market and will affect the reputation of Starbucks if not taken care of correctly. Examples have been witnesses in the past and history will repeat itself if this issue is not handled immediately
Topic Justification:
My name is Faris sharbaji, I am a user of Starbucks payment application. This application provides me and all customers to order very fast and to pay in the same time. However, I gave my phone to a friend who was able to access my Starbucks account using personal i...
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...ber secure application. If Starbucks does not take any pre-emptive measure it will lose customers to a market full of competitors.
Positive visualization:
The Starbucks should prioritize the security of the customer that will put back competitors and will eventually prove profitable. If not this time then this trend will continue to grow and will harm the world globally.
ACTION STEP
The technology experts should be hired to make this application safe for people and this will protect the trust, reputation, reliability and customers associated with Starbucks. Awareness should be created among people that should in return create an obligation for the company to put in place security measures. The people’s response is the only way to deal with such issue; the awareness is a tool that will prove beneficial for the customers using it and the company developing it.
The basis of Starbucks’ operations and policies is to connect with the staff so that they can better the organizational
About 15 million United States residents have their identities and information used fraudulently each year. Along the use of their identities, they also had a combined financial loss totaling up to almost $50 billion. Major companies such as Apple, Verizon, Target, Sony, and many more have been victims of consumer information hacking. In each of the cases, millions of consumers’ personal information has been breached. In the article “Home Depot 's 56 Million Card Breach Bigger Than Target 's” on September 18, 2014, 56 million cards were breached due to cyber attackers. Before the Home Depot attack, Target had 40 million cards breached. Company’s information is constantly being breached and the consumers’ are the ones who end up having to pay the price. If a company cannot protect the information it takes, then it should not collect the information.
Visit Starbucks.com and you enter a virtual world of delight. Consumers can “sample” over 30 blends of coffee; find Starbucks coffeehouse locations, or learn about Starbucks Hear Music®, where customers can “burn personalized CDs, use listening stations to explore musical recommendations, enjoy a handcrafted Starbucks® beverage, or surf the web at (a) T-Mobile Wi-Fi enabled coffee bar” (Starbucks, 2008). Starbucks uses their website to communicate with their consumers about their company’s mission, social responsibility, business ethnic and compliance, diversity relations and press releases. Consumers can even read about the latest “rumor responses” that Starbucks wants to clarify about misinformation regarding the company. From the “click” of a button you can shop for Starbucks merchandise or check the balance on your Starbucks Card, the Starbucks website has got their customers needs in mind.
The threats facing Starbucks include trademark infringements and increased competition from local cafes and specialization of other coffeehouse chains, and the saturation of the markets in developed economies, and supply disruptions. Furthermore, the increasing prices of its inputs such as dairy products and coffee beans pose a threat
Starbucks is currently the industry leader in specialty coffee. They purchased more high quality coffee beans than anyone else in the world and keep in good standings with the producers to ensure they get the best beans. Getting the best beans is only the first part, Starbucks also has a “closed loop system” that protects the beans from oxygen immediately after roasting to the time of packaging. They did this through their invention of a one-way valve which let the natural gasses escape but keeping oxygen out. This gave them the unique ability to ensure freshness and extended the shelf life to 26 weeks. Starbucks isn’t only about the coffee, it’s also about a place where people can escape to enjoy music, reflect, read, or just chat. It is a total coffee experience. The retail outlet has been responsible for much of Starbucks growth and has contributed substantially to their brand equity.
Moving on, Starbucks Corporation proves that consumers can trust them because one of the main goals of the company is ethical service, their goal is to serve the customers with less than three minutes. The author said, “Starbucks’ “Just Say Yes” policy empowered partners to provide the best service possible, even if it required going beyond company rules” (Moon). Having this policy shows that the company tries to make customers satisfied. Also, it is ethical to have this policy because service is a key that makes the company successful. For example, if the customer spilled a drink, he/she can ask for another one. Additionally, if a customer does not have cash or credit and wants to pay by check, he/she will get a simple drink for
According to Investopedia website, “a technique that reduces risk by allocating investments among various financial instruments, industries and other categories is known as diversification. Diversification is the most important component of reaching long-term financial goals while minimizing risk” (“Investopedia”, 2011). “Fundamentally, this strategy is about creating new products with new product life cycles and making existing ones obsolete” (Olsen, n.d.). With diversification, Starbucks would be able to enter new markets with new products. By having a diversification strategy enforced, this will create a path for effective growth for the business. As with any company considering new products in new markets, there are risks associated with it and Starbucks would need to be prepared to respond accordingly.
II. Motivation for Listening: Identity theft is becoming a major problem for consumers. Frank Abagnale now an American Security Consultant who has had a novel and a movie made after him after he had stolen the identities of an airline pilot, doctor, lawyer, and a US Bureau of Prison agent. He said that the police cannot protect consumers, people need to be more aware and educated about identity theft, you need
they use the weakness of the competitor company to for example, reliance on US market, reliance on beverage innovation, lover revenue and income per employee, lower returns on quality than peers and problems in some international operations. Starbucks now are working really well on their technology in order to succeed. They now have new thing in which you can order and pay to their customer is about meeting their needs of convenience and customization at any time. Over many competitors, Starbucks now represents the easiest and fastest technology application on the phones they can be received by their customers and store partners. According to starbucks.com, the mobile order and pay feature allows customer to choose the beverage and food items. Starbucks correlates the job order cost system, by customizing the beverages in its stores. The raw materials are coffee. The works in process is the part where the customer customizes their order. An example of this step is when a guest orders the “iced coffee with two pumps of caramel syrup with soy milk. The finished product is the completed drinks that the barista makes. The cost of goods sold is the sale of the drink to the customer. It is a customized drink so the customer is paying for the “cost assigned for each job or
Businesses today understand the importance and financial gains of e-commerce. That is why business invests heavily to ensure the consumers safety and build confidence in e-commerce. Dispute the numerous security measures and protocols, it is essential for business and consumers to stay aware of potential risks. The sad reality is that e-commence risk prevention is more reactive and proactive in nature. The safeguards in place are usually reactions to successful breaches.
Starbucks is a worldwide company, known for is delicious brews of coffee and seasonal varieties of tasty drinks for any occasion. Starbucks opened with two main goals, sharing great coffee with friends and to help make the world a little better. It originated in the historic Pike Place Market of Seattle, Washington in 1971 by Jerry Baldwin, Zev Siegl and Gordon Bowker. The creation of Starbucks’ name came from the seafaring tradition of early coffee traders and the romance evoked from Moby Dick. At the time, this individual shop specialized in the towering quality of coffee over competitors and other brewing services enabling its growth to becoming the largest coffee chain in Washington with numerous locations. In the early 1980s, the current CEO Schultz saw an opportunity for growth in the niche market. After a trip to Italy he brought back the idea of a café style environment of leisure and social meetings to the United States we now see in Starbucks locations today. Schultz ultimately left Starbucks to open his own coffee shop, Il Giornale which turned out to be a tremendous success. Fast forward a year later, Schultz got wind that Starbucks was going to sell all their components of Starbucks including their stores and factories, he immediately acquired the funds to buy Starbucks and linked both operations. Within five years he was able to open more than 125 stores starting in New England, Boston, Chicago, and gradually entered California. He wanted Starbucks to be a franchise system based on the mission of telling the truth and emphasize the quality,
One could argue that this could be imitated by competitors but it also is very costly. Another strategy is their strategic alliances and acquisitions such as Teavana (Tea), Bay Breads, Evolution Fresh, and many more. Their acquisition strategy has known to be very horizontal. This gives Starbucks the ability to effectively leverage their cornerstone product differentiation strategies by offering a premium product mix of the highest quality beverages and snacks. Starbucks’ goal is to provide each and every customer with a unique “Starbucks Experience” excellent customer service, and well maintained stores which in turn translates to a high degree of customer loyalty. Its HRM value-based approach is for building strong internal and external relationships with suppliers which helps its deployment to international markets, horizontal integration, and organic expansion across the world. Starbucks is known for its high knowledge employees. Human capital is the main asset for most companies and they are provided with great benefits, stock options, retirement accounts, and competitive pay. Good human capital translates into great customer service. I talked to my friends about working at Starbucks and they both said it
Mobile applications has taken the banking industry to another level. Mobile apps is a form of mobile banking that is the use of a cellular device to perform online banking tasks while you’re away from your computer. One benefit of Mobile banking is that it says individuals a lot of time. Instead of having to go to the nearest bank you can do just about anything you need to do at the bank on your cellular device, instead of making cash deposits and withdrawals. A few tasks that individuals can do while accessing mobile apps is monitoring their account balance, transferring funds between accounts, bill payment and locating ATMs. Mobile banking operates across all of the major service providers in the U.S. with three different ways: mobile web,
With clear core values towards providing quality coffee, the best service, and atmosphere, Starbucks has enjoyed great success since it was founded 30 years ago. The company has being doing very well for last 11 years with 5% or more store sales increase, even with the rest economy still reeling from the post-9/11 recession. However recent research, conducted to Starbucks, have showed some concerns regarding company’s problem meeting customers’ expectations.
...bove. This is the primary factor that would be a concern to the management of Starbucks.