Persuasion Essay

Persuasion is a stalwart impetus in ones life and has cardinal influence on society, whether its related to legal decisions, news and advertising, mass media or politics, they are all influenced by persuasion, and in turn; influence us as individuals either positively or negatively. What is persuasion? Many might simple define persuasion as the way in which the sender urge someone into doing something or better yet to purchase goods and services; which is often seen as the most obvious reason for persuading. in fact, we often believe that we are unsusceptible to persuasion because we often turn a blind eye to television commercials, advertisement on billboard about buying goods or services or just a political candidate trying to undulate

Garvey was a Jamaican publisher, journalist, political leader, as well as orator who later form the Universal Negro Improvement Association and African (UNIA). According to the writer of http://www.biography.com/people/marcus-garvey-9307319 Marcus Garvey was “a proponent of the Black Nationalism and Pan-Africanism movements, inspiring the Nation of Islam and the Rastafarian movement”. Now that we have an idea to whom Marcus Garvey was lets examine why his 1921 speech, “If You Believe the Negro Has a Soul,” was effective. Garvey speech took a pathos approach rather than an Ethos approach to catch and hold the audience attention, as we know racial antagonism and interracial coexistence issues has caused major controversy in the 1800s as well as today and Garvey knew by sight that he would find his most avid audience in the United States due to the fact that a large number of African-American soldiers had returned home to racial violence, and hostile with white Americans after World war I. Sensing frustration of these troops Garvey used an emotional approach emphasizing on their issues with sympathy and the urge for change to win these frustrated african American. Garvey legacy lives to date as his crusade inspires other leaders such as Malcolm X and Nelson Mandela .
 Second Example of source-message-target-effect is “Ending the War in Iraq” by the President of the United States. The 44th President of the United States; President Barack Obama speeches are merely delivered through at ethos strategy simple because he is the President of the United States it automatically catch his audience attention. However , this paper will look at his October 2011 speech about “Ending the War in Iraq Responsibly” Even though the president message to his audience was delivered through an ethos