Semiotics of Personal Objects

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Ever since I was a little girl, clothes and shoes have been important to me. I loved picking out my own outfits for school, and finding just the right color Keds or sandals to match. It truly was a passion. Even now, many years later, here I am, the same shopaholic and fashion maniac I have always been. After researching semiotics, which in short, is the method of interpreting signs and finding a deeper meaning in everyday activities, I realize, that my reasoning for choosing the clothes and shoes that I chose, is deeper, than just the fact that I looked cute, it was a choice of statements I was making each and every time. The question is what statements did I make?

Recently, on a trip through Europe I bought myself some new shoes, that I completely adore. Not only are they incredibly comfortable, but they are stylish and chic too. The real deal is, they are Diesel shoes, and cost me around $150, which is definitely not a normal amount for me to spend on shoes. I realized that I most likely would never have bought them if I hade not seen the name Diesel on the back (not eve...

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