The Perception Of The Color Blindness Approach Essay examples

The Perception Of The Color Blindness Approach Essay examples

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The idea that people from majority groups think that they are not prejudiced is a concept known as colorblind ideology. This means that people who claim they are color-blind do not see “color” or race in any way. Many people in hiring positions or college admission claim to take on a color-blindness approach (Richeson and Nussbaum 2003). However, social psychologists would say that implementing the idea of colorblindness is not an effective approach. In order to help in eliminating prejudices actions and thoughts, people need to be aware about their thoughts and actions, even the ones in the subconscious. Adopting the color-blindness thought processes hinders from this progress being made. Especially since, much of the racism that occurs today is known as implicit racism or aversive racism. People from the dominant groups, when given notions about racism, think about it in an overt kind of manner. Overt racism is the idea that people discriminate against minority groups using extreme, external tactics (Dovidio 2001). Aversive racism though is a subtler form of racism. People are not always aware that they are being racist and it is more on the subconscious level. Having an understanding about aversive racism, leads to the clear dangers of color-blindness. If people keep saying that they are color-blind and ignore the fact that they may be making aversive racists thoughts or actions, then they are not aware of the problem and the cycle continues.
There is one study in particular that looks at the implications of aversive racism and how it can play out in real life situations such as hiring for a job or for college admissions. Word, Zanna, and Cooper 1974, conducted two experiments to highlight how aversive racism can be portrayed...

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...he notions that dominant groups in America have are not valid due to the research conducted by social psychologists. To move forward, people need to be able to talk about these issues and not be ashamed or offended that these tendencies of aversive racism can and will most likely happen. People need to embrace the idea of multiculturalism which means to think about and embracing apparent differences (Richeson and Nussbaum 2003). Once people are aware that this is a pattern that can occur, they can be extra cautious of their behavior and educate their friends and family about this as well. This process will only change if we encourage conversation and be open-minded. Then, through time and by realizing this is something that is prominent in society, the structures that support racism and other kinds of prejudice will not be as sturdy and can mold and change over time.

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