Case Study Of Pepsico

When dealing internationally, it has been an important step for PepsiCo to learn and understand different regions of the world to market products specifically to attract those in a certain region. For instance, companies acquired by PepsiCo such as Walkers Crisps and Smith Crisps out of the United Kingdom, Gamesa, Mexico’s largest cookie company, and Mabel out of Brazil were obtained and kept in certain locations so that they could continue to produce products that the culture liked and were familiar with. (Bailey)

With every successful product, there will always be a competitor with equal to or slightly more or less value. When it comes to competition The Coca-Cola Company tends to be the first to come to mind especially when thinking about beverages. However, PepsiCo food and snack products also come with competitors including the well-known Kellogg Company and The Kraft Heinz Company. With large name brands, such as these, competition runs not just through the United States, but globally as well. (Team)

The last five years have brought immense change for the company’s global structure, including the rejoining of Brian Cornell and the announcement of PepsiCo Americas Foods CEO, John Compton, as President of PepsiCo. (PepsiCo Announces) With these changes the company continues to focus on global development and leadership. The concentrations on these two areas will allow control over a large majority of the company globally, bearing in mind the multitude of market environments. Per Andrew Thompson’s article, “PepsiCo’s Organizational Structure Analysis”, from the Panmore Institute, PepsiCo’s main characteristics for their organizational structure include market divisions, functional corporate groups and offices, and a global hierarchy.