PepsiCo is the second largest nation wide food and beverage industry in the world. This company has twenty-two brand names that collectively bring in billions of annually funding from retails. Their main focus is to produce pleasingly food and beverage within the company that are valued to household names throughout the world. The marketing strategy and mix both are connected to target marketing focusing on the company needs and wants in a large group setting.
According to Young’s study, “PepsiCo’s marketing mix has evolved over time, especially because of the effects of mergers and acquisitions. The marketing mix or 4Ps is the combination of strategies and tactics that the firm uses to implement its marketing plan”. Their four policy procedures are advertising, sale promotion, direct marketing and public relations. However, PepsiCo developing their business market strategy will help them to recognize what customers to target. This paper will focus on the positions and task that should be handled by the industry.
Elements of Marketing Strategy
PepsiCo’s marketing mix has a quantity of general individuality that defines the corporation’s approaches to a marketing plan achievement. It remains valuable and internationally successful in this portion. The element of Pepsi marketing strategy is to stop buyers from purchasing their products when it is only on sale. The marketing mixes identify the products that are offered to consumers.
Advertising helps the company gain more consumers and money; such as using celebrities as a marketing target and endorsing them with an agreeable salary to continue to advertise their products. Pepsi promotes their sales by present packages deals and discoun...
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...e company’s purpose strategy is to make sure that their costs are competitive; basing off the prices and marketing.
Do you agree with the marketing mix strategy developed for the target market? Why or why not?
Yes, I do agree with Pepsi market mix strategy developing for the target market; because it focuses on promoting and advertising all brand names of food and beverage. However, these brand products focus on the younger generation rather than the older generation. Promoting high protein nutritional energy products brings attention to younger adults. Endorsing the most popular celebrities to promote their business helps the profits of their products. Pepsi offers more brand names product other than Coco-cola. The companies marketing strategy are targeting the right generation, but their main focal point is persuading consumers to purchase their products daily.
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