Pepsi Cola

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Recommended: Overview of the business of pepsi

“Live, For Now” Pepsi’s famous, inspiring slogan for 2013. Pepsi has evolved over time after it began in 1902, the slogan, logo, and celebrities involved in the commercials have changed throughout the start of the business and helped shape the business to be where it is to this day.
Pepsi all started when Caleb Bradham started experimenting with spices and syrups to give his customers a new kind of drink. He first named his drink “Brad’s Drink,” but later decided to call it “Pepsi-Cola.” In 1902 he launched the business and applied to the U.S. Patent Office to receive a trademark. A very clever decision was made later to bottle Pepsi-Cola so that more people could enjoy his beverage. In 1910, Pepsi-Cola had twenty-four businesses in the America. Pepsi was becoming popular so fast, New Bern featured Pepsi-Cola on a postcard. The company was the first in the United States to change from horse transport to vehicle transport, which would make the delivering Pepsi much faster. In 1913, Greensboro Patriot gave Bradham much praise making more people interested in Pepsi. Famous race car driver Barney Oldfield, gave praise to the drink in newspaper ads. A slogan was then born “Drink Pepsi-Cola. It Will Satisfy You”.
World War I changed the businesses dramatically, most of the businesses were having difficulties at this time. Pepsi-Cola went bankrupt in 1923 because sugar prices were constantly changing and they could not handle the inflation of the prices. There was no other option, but to sell the Pepsi-Cola Company to Craven Holdings Corporation. Roy C. Megargel, was a stockbroker who moved the company from New Bern, North Carolina to Richmond, Virginia. He put his best efforts into fixing the company and in the end th...

... middle of paper ...

... it would not be as successful as it is to this day.

Works Cited
Crum, Madeleine. "Pepsi Logo Timeline: The Evolution Of The Company's Brand." The Huffington Post. TheHuffingtonPost.com, 28 Dec. 2012. Web. 1 Dec. 2013. .
"Famouslogos.us." Logo Design Blog RSS. N.p., n.d. Web. 1 Dec. 2013. .
"The Pepsi-Cola Story." N.p., 2005. Web. 25 Nov. 2013. .
Mary. "Pepsi Slogans and Logos Throughout the Years." GM Distributors. N.p., n.d. Web. 03 Dec. 2013. .
"Winspiration - Advertising Slogans - Pepsi Cola." Winspiration - Advertising Slogans - Pepsi Cola. N.p., n.d. Web. 03 Dec. 2013. .

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