Violence, hostility, aggression, and death were controlling the late 1930’s and early 1940’s. Many millions of innocent people and millions more of soldiers fighting to protect their homes died. It was a time in which emotions of fear towards what would happen, sadness for those who were lost, and hate towards those threatening everyday life was very high. Advertisements such as “Lighter Moments” by Eveready attempt to lure people into purchasing their batteries by using the patriotism of the American people during World War II through the use of these appeals to emotion, morality, and logic. By using pictures and text that exclusively show and talk about World War II, the author was able to utilize the patriotism in America at the time. The ad features a picture of a man shining a flashlight on another man who has been captured by ally troops and can be easily identified as Hitler. This is …show more content…
The first line of the ad starts by saying, “Stop and think…” (“Lighter Moments”) which immediately implies reason and tells the reader to think logically when looking at the ad. It goes on to say that the reason you need to use logic is because the batteries are being used by the armed forces and that 's why the Eveready dealer’s will be out of their batteries. This ties directly into the patriotism again and the emotion evoked by that patriotism. The war is causing lots of emotion in America since everyone’s brother or father or son could be overseas risking their lives and people are going to be fearing for their own lives as well. Eveready made sure to show in this ad that they are contributing to the war effort. This will cause people to want to support their company, because they are actively working to stop the war and end the sadness, hurt and fear that American people are feeling. The picture of Hitler being captured causes people to use
While posing as a comical relief to life’s monotony, ads actually evoke a subconscious reaction to human interaction, promising something we all desire, love. Through this evoked emotion, the unknown and unpredictable human relationship is replaced by a guaranteed acceptance, by having stuff.
Advertisements are constructed to be compelling; nonetheless, not all of them reach their objective and are efficient. It is not always easy to sway your audience unless your ad has a reliable appeal. Ads often use rhetoric to form an appeal, but the appeals can be either strong or weak. When you say an ad has a strong rhetorical appeal, it consists of ethos, pathos, logos, and Kairos. Advertisers use these appeals to cohere with their audience. Nike is known to be one of the leading brands of the sports shoes and apparel. It holds a very wide sector of followers around the world. In the Nike ad, Nike uses a little boy watching other basketball players play, and as the kid keeps growing, his love for basketball keeps growing. Eventually, he
With the conflicts on the other sides of the oceans, Americans would not witness the brutality, destruction, and suffering of civilians and soldiers alike. ?Only the United States was not both a destroyer and a victim of the destruction in the war.? (73) The civilians of the United States, therefore, relied on other sources to shape their view of World War II. ?Ads implied that if you bought a war bond your sacrifice was on par with that of the man in the front lines.? (74) The US government and industry played on Americans? sense of patriotism in order to get them to support the war or buy their products. However, ?it [advertising] is by nature emotional, rather than intellectual; it sells feelings rather than ideas.? (73) Government propaganda and business advertising were not the only factors in forming the inaccurate myth of the Second World War.
Duracell is a company that has been around for many years. It is a company that produces different types of batteries that help power different types of electronics and machinery. Some examples of the product Duracell batteries power are cameras, watches, and hearing aids. Its sole purpose, according to the company, is to produce batteries that have “great longevity.” Over the years, Duracell has had many types of advertising commercials advocating their products; they focus on the reliability of Duracell batteries. Recently, Duracell launched a commercial by the name “Teddy Bear.” It is a very emotional story based on a true story. When watching Duracell’s commercial, the audience can see that in the United States culture, families use many
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
“The Persuaders” by Frontline is about how advertising has affected Americans. It starts out by stating the problem of attaining and keeping the attention of potential customers. Balancing the rational and emotional side of an advertisement is a battle that all advertisers have trouble with. Human history has now gone past the information age and transcended into the idea age. People now look for an emotional connection with what they are affiliated with. The purpose of an emotional connection is to help create a social identity, a kind of cult like aroma. Because of this realization, companies have figured out that break through ideas are more important than anything else now. But there are only so many big
It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.
World War II propaganda posters were used mainly for three reasons: to invoke public sympathy for the war cause, to help finance the war, and by encouraging people to support the war. Many t...
This advertisement shows us logos by making people think about domestic violence. When you look at the big boot, obviously worn by a man is stepping on top of a small women’s shoe, it automatically makes you think about domestic violence. As quoted, “When he controls your life, it’s no longer your life.” This quote is powerful and directly speaks to the women who are in controlling abusive relationships. It also speaks to people who know someone who is being abused and that they should speak out. It pulls you into the sad scene with the dark lighting all around almost making it seem suffocating, which causes the small woman’s shoe to seem unimportant, compared to the big muddy boot that is trapping it. It logically makes someone
In 1939, President Franklin Delano Roosevelt and the United States government applied several forms of propaganda in order to receive support from the American citizens. Film, radio and government posters contained forms of propaganda that appealed to the emotions of American citizens. Quotes from President Franklin Roosevelt “Hostilities exist. There is no blinking at the fact that that our people, our territory and our interests are in grave danger..” (Navarro) fueled the American citizen...
I will be analyzing two World War II propaganda posters, Kultur Terror and Liberators. The goal of this propaganda poster from World War II was to instill a mixture of fear and hatred for the United States in the European people. Without getting into the specifics of the art, this large figure is covered in American related stereotypes while destroying a European city. At first glance this appeals to the fear in European people, which is an example of pathos. Europeans, especially Germans during World War II were told that America is an evil country and that they want to erase European culture. Now here is a shocking image of an American beast coming and obliterating everything you know and love. Anyone in their right mind would be scared if this was the information they were being spoon fed by the government. Once the European people saw that America was a scary and evil nation, they felt like World War II was necessary because the Americans had to be stopped. Another propaganda technique used in this poster is known as Big Lie. The phrase was actually coined by Adolf Hitler himself. This technique uses false accusations so enormous so that no one would believe that someone could just make up them up. No one has the audacity to form a lie so large so it all must be true. The Nazi party gained support from their citizens which justified what they were doing, even though in reality what they were doing was inhumane. This shows how the perceived reality has an enormous impact and can occasionally over power the real life truth.
emotions. Sut Jhally describes ads as "the dream life of our culture" and explains the persuasive
The year is 1939 and the greatest super-soldier has arrived to the home front of almost every nation participating in World War II, it is Propaganda. Propaganda became an inexpensive way to reinvigorate an entire population. Without losing lives on the battlefield, its aftermath is an enormous increase in nationalism with the calling to serve their nation. World War II, the unthinkable sequel to the Great War, an insurmountable war that has lasting consequences to this day. World War II consisted of many of the great nations of the world, which split into the Axis Powers: Germany, Italy, and Japan; and the Allied Powers: France, Britain, and Russia. However, the tide of war is changed on December 7, 1941, when America joins the Allies after Japan attacked Hawaii’s coast at Pearl Harbor, Oahu. The war took millions of lives and was acclaimed as the worst war the world has ever seen. The first was not only on the battlefield, but at home where Propaganda littered daily lives. Propaganda exploited nationalism and created “psychological soldiers” that now lived for the sole purpose of seeing success in their mother country. Propaganda was labeled as mind control and made people feel exactly how the artist or speaker wanted them to feel. Propaganda was the invisible, driving force behind the countries of World War II. It swayed mindsets and manipulated views of opposing countries, in order to rally support for the war and ensure a victorious outcome.
The first element that will catch the audience’s eye is the amount of action taking place on the poster. The artist included large firearms and explosions, covering the advertisement in bright flames and
The advertisement helps support and raise awareness for anti-smoking and it also gives the message of how much harm it can do to a person. Since 480,000 people die by smoking and 42,000 die by second hand smoke, the advertisement can help save thousands of lives. Overall, It is a very successful advertisement because of the use of the three rhetorical appeals: logos (logic), ethos (credibility), and pathos (emotion). There might not be a strong logic in the ad, but it is very strong in credibility and emotion. The advertisement will make anyone think twice about smoking which is another reason for it being successful. Is it really worth risking your life for a three inch