In 2010, the passage of the Patient Protection and Affordable Care Act (PPACA) initiated reforms between healthcare and healthcare providers. For example, Huntsville Hospital Health System developed as smaller healthcare providers sought refuge under Huntsville Hospital’s larger umbrella. Nine separate campuses, among the North Alabama area, constitute the Huntsville Hospital Health System representing more than 1500 hospital beds, a level 1 trauma center and a regional referral center. Huntsville Hospital, the fifth largest publically owned hospital system in the United States, is governed by an appointed board, The Health Care Board of Authority of the City of Huntsville (HH 2015). All healthcare specialties are represented with the exception of burn and transplant medical care, while the emergency room at the main campus provides 85 beds averaging 155,000 annual visits. Education is a large part of the HH organization as residents, interns, and nursing students are provided learning opportunities daily. The Huntsville Hospital Health System majorly, with smaller hospitals minimally providing healthcare services, provides the North Alabama region healthcare. However, healthcare marketing remains a priority within the HH Health System.
Huntsville Hospital, in the past, relied on word of mouth recommendations, community involvement, and assurance from physicians to emplo...
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...dily on the cutting edge on the medical frontline in Huntsville, matching the innovative technologies discovered in the local industries of rockets and military equipment. As the areas surrounding Huntsville consist of large farming communities, HH is prepared to offer healthcare services to those needing diabetic management, traumatic injuries, congestive heart failure, as well as multiple other illnesses. The large population of families with children involved in sports, adapting the trainers to educate and evaluate the teens while developing relationships with parents serves as an invaluable tool in segmenting a marketing target.
Huntsville Hospital Health System continues to market specifically to targeted markets in various methods. Marketing and advertising healthcare as a valuable product for consumers continues to develop and emerge in today’s healthcare.
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