Asian American Representation In Hollywood

The number of Asian American communities is growing in the U.S. population, however, these groups of people are often marginalized and misrepresented in mainstream media. In today’s mainstream media, there is a visible lack of Asian American representation on film. Asian actors, when given roles in film and television, are rarely cast for central roles and form about only 3% of prime-time characters (Ramasubramanian, 2011). Not only is the number for casting Asian and Asian Americans low, the roles of these characters are often portrayed in the stereotypical ideology which has been present for decades. But why are Asians portrayed the way they are? Why has Hollywood maintained its representational practices when it comes to the portraying Asians? Why do these portrayals persist in the presence of a growing Asian population and racial diversity? What is the significance of the Asian American segment for Hollywood? To what extent does the consideration of the Asian American market influence the way Hollywood portray Asians? These are the questions that surface when watching films, and in the lens of an Asian American, many Asians and Asian American do not fit the mold created by Hollywood. First, I will introduce the range of common film representation of Asians. This literature review will focus on the negative and positive light of Asian representation , the structure of Hollywood film industry and its effect on representing Asian race, the social acceptance of Asian stereotypes, and Asian American’s social identity theories.

Positive and Negative Asian Stereotypes

Media often exaggerate the characteristics of Asian and Asian Americans. Stereotypes in film maintain common ones like Asians who are masters of martial arts a...

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...enshoff et al. (2009), it is important to mention that films that are produced by Hollywood are first and foremost strictly business. To Asian viewers, it may be easier to detect these faulty portrayals, but whether Hollywood casts a Korean to play a Japanese role, or a Chinese to play a Korean, it is all the same because Hollywood uses what works to sell its product well.

In addition, due to negative feelings about Asian Americans prevalent in American culture, Hollywood’s attempt to expand its target audiences is constrained, and despite the increasing market values of Asian Americans, Hollywood is possibly unwilling to portray successful Asian characters for fear of provoking its mainstream audiences who hold prejudice against Asians. There is a dominant white preference over the effects certain stereotypes may have on Asians and Asian Americans (Park, 2005).