UnME Jeans Media Plan Challenge
Which, if any, of the 3 social media plans should Foley pursue? Why?
In my opinion Foley should pursue Zwinktopia and Facebook and not pursue YouTube. Zwinktopia has the target audience that UnME jeans targets ages 13-24 interested in fashion. At the time of the report Zwinktopia had a total of 7 million members and the ability to export or post unto Facebook and MySpace increasing the potential reach according to the numbers provided by Nielsen in 2007 by an additional 70.7 million. The cost is considerably different among the three options with Zwinktopia being the most cost effective and on point with the target audience. With Facebook they will develop a brand profile page, create a fictional character to enhance and build the relationship with the audience and buy banner advertisement targeting females ages 12-24 with interest in fashion. YouTube, unlike the other two options suggests creating three 4-minute videos which already is a deterrent as you have to assurance the audience will hangout long enough to see all three to get the entire message. The cost is in the middle of both the other two options.
What benefits would Foley gain from each of the 3 social media plans? What risks does each entail? How can Foley reap the benefits and mitigate the risks of each program?
The benefits Foley would obtain with Zwinktopia mainly is their possible comprehensive reach as previously stated by the ability to export to MySpace and Facebook. Additionally they get to launch in real time as well as virtually, which is an activity which occurs frequently due to their styles being limited in quantity thus making all styles limited editions. So they get to reap the benefits of the Buzz that comes along ...
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...r own UnME designs across the platforms and perhaps take it a step further and create online e-magazines with the coolest jeans. Enforcing their brand of being unique, and to be tolerating and appreciative of differences in tastes.
Is UnMe Jeans the right or wrong type of brand and product for Web 2.0? Why? What advantages and disadvantages does the brand have in today 's social media environment?
UnME is the right type of brand and product for Web 2.0 because it is a specific product that is better understood with the support of the engagement that social media provides and also that the avatar and the character can provide. It is has a strong message and it encourages creativity and expression which again is perfect for this kind of platform. The advantages today would be that you now have instagram and pinterest amongst which and facebook is bigger than ever.
While there are services similar to ours – such as try.com – when a customer shops online they are not choosing between services that allow them to try clothes on online. Our service is valued in the context of their total shopping experience, not as the end-all, or in other words the appeal of our product to them is not simply that they can try on clothes when shopping online, but that in trying on clothes when shopping online they can be more sure of as to whether or not the clothes will look or feel right, enhancing their total shopping experience. Therefore, in evaluating our impact on customers, our competitors will be viewed as other ecommerce websites (against us as the totality of TJX’s ecommerce and in particular how we enhance the value of
Challenges the company may face are the risk of being eliminated by more experienced, better marketed competitors, low demand for its merchandise, and expensive marketing and distribution. Known that Signet Group, Tiffany & Company, and Zales Corporation occupy the majority of the American market, Foxy Originals must establish its brand on the strength of its superior designs and lower price tags. Various Canadian customers have supported Foxy Originals due to their pride in Canadian products. But the US market purchase products exclusively according to fashion trends. In addition to the challenge, initial market examination suggests 50% of Foxy Originals’ designs do not charm to American consumers. Half the stock’s inadequate appeal, marketing and distribution budgets related with forming the brand, obtaining shelf space, reaching-out to buyers, and attaining market share could prove too much for Foxy Originals to manage and succeed
Since the 1970’s Urban Outfitters INC. has produced a wide selection of clothing brands for the younger generation. Urban Outfitters INC. includes Free People, BHLDN, Anthropologie, Terrain and Urban Outfitters. The beginning of Urban Outfitters INC. started out in Philadelphia for college students, their fun loving affordable clothing appealed to students who were living under a college budget. It’s known for its “hipster” and “free thinking” clothing that would appeal to the younger generation. However in present day it seems as if the original purpose of Urban Outfitters INC. has been lost. The prices of clothing at Urban Outfitters and at their sister stores has increased drastically to where college students can barely afford it. Throughout the recent years Urban Outfitters INC. has found itself in multiple issues that effects the sales of their stores. For instance being reprimanded for their designs, being sued for stolen designs and having a president who supports anti-gay polictians. Considering all the negative aspects to Urban Outfitters and the loss of their traditional purpose Americans should not support Urban Outfitters Inc.
d) Deliver high quality, great design from emerging designers and fashion houses at an affordable price and a brand promise "Expect More, Pay Less".
The intended audience is a middle class group because T-shirts rangefrom twenty dollars and up and jeans costs starting at sixty dollars, which
Respondent Abercrombie & Fitch Stores, Inc., operates several lines of clothing stores, each with its own “style.” Consistent with the image Abercrombie seeks to project for each store, the company imposes
In her essay “Marketing to the Millennials”, Suzy Menkes addresses the marketing of fashion to the millennials. Menkes believes that companies should reach out to the younger people since the majority of millennials use internet. She recommends that companies should find a way to reach the millennial generation because they have grown wired which means that they have access to everything like electronic and social media. She suggests that companies should send out advertisements through the media in order to catch millennials attention. Menkes article states that companies should target to the younger generation to generate a more successful company is logical.
The news media and social media affect and influence the political world. The political arena can now be easily accessed through every citizen’s smartphone screens and tablet screens. For instance, Barack Obama became the country’s most Instagrammer-in-Chief (Carr). Obama utilized social media to promote his climate agenda while on his trip to Alaska. He would snap pictures of the landscape and share the pictures on his social media accounts which earned him more than thousands of likes. The media and its political connections play a huge scene in this topic of influence. Since the election of 2008, Obama utilized Facebook to connect with the public (Carr). This year’s 2016 Presidential candidates have been using social media to connect with the public. The media interprets and impact discussions made by the public and its candidates, as well as polling and voting. Obama has paved the path since 2008 in using social media to connect with the public, and Obama has been a pacesetting in this year’s presidential candidates. For example, Senator Ted Cruz often appears on Periscope, Marco Rubio snap videos and pictures on Snapchat at stops along his
Amos, Silas. "Champions of Designs: MTV." Editorial. Marketing 30 May 2012: 20. Ebscohost.com. Marketingmagazine.co.uk. Web. 22 Feb. 2014.
Clientele Information: As the prime mover in the global business sector, Zara wins again at this component. The principal player typically gets the most playing point contrasted with the individuals who slacked. In addition, client's information is additionally imperative keeping in mind the end goal to draw in new buyers. Note that clients can likewise get to be device for advertising through the influential method of word of
As a teenaged girl or young adult, you want to dress to impress. Models on the television and in magazines wear outfits that you wish you could own. The young, beautiful, blonde-headed model makes it seem like you are not pretty enough to wear these outfits. In the Cosmopolitan advertisement for an American Eagle Outfitters jean jacket, the blonde-headed woman is wearing the jacket. On one half of the ad, the woman is standing near water with a fence between the two. The waters location is beside the city. In this shot, she is jumping from one bench to the other, living freely. The center of the picture is the American Eagle Outfitters jean jacket. On the other half of the ad, is a close up shot of the model. All that’s shown in this picture is the woman’s face and the jean jacket. However, her hair covers up some of her face.
Today, advances in technology and design are providing many opportunities for new and existing businesses to re-invent themselves and their marketing strategies.
Blue jeans have been weaving themselves throughout American history since they were created in 1873. In their humble beginnings, jeans started out as the durable work pants used by gold miners and workmen, but over the years jeans has become a word synonymous with America and a world wide marketable fashion that has exploded into many different styles and forms for every generation and gender. Today it would not be unusual to find a women wearing fashionable jeans with high heels, or a gentleman wearing jeans beneath a sport coat. The evolution of jeans’ popularity spans from the creation of denim in the 17th century to them now being used by every famous designer to increase his popularity with consumers.
in this segment are often brand conscious and enjoy the latest fads and trends. They...
Web 2.0 is branded by open source and freeware. It is used a lot in blogs, tags, wikis, RSS.