4P’s of Marketing Strategy PRODUCT ACTUAL Product Our product is an all-natural fruit juice that is to be prepared on the spot, right as the order is placed. The product claims its competence on the grounds of its freshness, instantaneous and on the spot preparation and its being sans preservatives and/or additives. CORE Product The core benefit of the product is to provide a fresh, all-natural and a healthy alternative to soft drinks. Additionally, to differentiate itself the product offers a whole new array of flavours that have never been tasted by a Canadian consumer. AUGMENTED Product The augmented part of the product is in the form of wide range of absolutely new flavours and their freshness. Milk based beverages also form an important …show more content…
PLACE Getting the right product at the right place and at the right time involves an efficient distribution system. It involves distribution and storage of goods and making it finally available to the customers. Our product will be produced and sold in Winnipeg. So, it will be distributed within the city using different modes of distribution. The customers always prefer to buy the products at convenient places. The Fresh Juice will be sold first at the smaller and cheaper places first as we need to analyze the market and experiment the tastes and preferences of the customers. For this, we have decided to sell our product at the most cost-efficient places like college Atrium, farmer’s market and in universities with the help of few friends. Once we have introduced our product into the market we will start the distribution at small retail outlets at universities and colleges, hospitals, malls, mobile shops or trucks, events, shows, parties and gatherings. Fresh fruits and vegetables will be used to make the juice in front of the customers so that they can see how their drink is made and what type of ingredients is
favorite soft drink in a few seconds. It’s an eco-friendly product and very easy to use, less bottles
The small drink that promises big energy and alertness without have jitters plays a role in most teenage and adult lives. This 5- Hour Energy’s audience is multitasking, working professionals. The market demand has increased a tremendous amount since the product had hit the store shelves in the year 2004.
In 2003, Palmer Jackson, Inc. created a new line of sports beverage called Green Ox. This beverage has some differences from other similar beverages, as it contains the benefits of antioxidants and it can compete in more than one category, such as sports drinks, vegetable juices, and antioxidant supplements. These are not the only advantages of Green Ox, because some reputable reports argue there is a strong link between using the vitamins and minerals that Green Ox has to reduce the risk of some specific types of cancers, and Green Ox will launch on a type of market that is growing to 15% per year. In order to ensure the success for Green Ox, the company has contracted with Marketing Studies Incorporated (MSI) to study the market and do some important researches. However, Palmer Jackson, Inc. faced one of the challenges that has been common when companies prepare to launch new products on the market. First, the company needed to determine the target audience, especially as we know the large variety of people who deal with this kind of product. Second, the company needed to think thoroughly about how it could position Green Ox with its benefits on consumers’ minds, as Green Ox has the capacity to compete in three different
When she had the opportunity to run a Juice Bar company, she took it as she was passionate about healthy eating and this was promoting that. She wanted to create a unique customer service based on her “love life” philosophy, she wanted everyone to leave Boost Juice feeling “just that little bit better”. Janine studied her local retail department and noticed that there were barely any heathy fast food juices in the Australian market. When Janine learnt this, she realised this is what sets her apart from many other franchises, its healthy and quick. Janine marketed her business by making Boost Juice have a feel good vibe and ensured that everyone was aware that it is a healthy choice they are making by choosing Boost
The widespread phenomenon of picking out food in the supermarkets has been increasingly becoming more of a marketing tactic for many food manufactures. The health choices consumers make are not only based on their personal preference of taste, but heavy reliant on schemes and strategies that food manufacturers have the upper hand on. In the article, “Supermarket: Prime Real Estate”, author Nestle reveals the supermarket’s plot to organize certain products in a certain display to higher their chance of profit. In the next article “Go forth and fortify”, she goes on to explain the attributes that fornificaion (the adding of vitamins and minerals) gives marketing for food manufacturers a greater profit in the end, than actually bettering the public health.
After PDB acquired Crescent Pure in July of 2013, its management team was faced with a decision when discussing how the product was to be marketed -- some felt that the drink’s energizing ingredients would make it a better fit as an energy drink, while others felt that its hydrating elements would make it a better fit as a sports drink (Quelch, Zalsoh 2014). Crescent Pure was founded in 2008, as founder Peter Hooper wanted “a drink that would refresh, energize and enhance mental focus” (pg 2). However, Crescent Pure will be PDB’s first entry in the U.S., sports and/or energy beverage markets; therefore, in discussing the
In order for a company to prosper and grow, some look to new products and packages, new uses and/ or new markets. A few of the companies featured used their ingredients as a marketing tool; while others utilized their appealing catch phrases as the main tool in their marketing scheme. Often, during this type of product propaganda many is revealed about the company; while the product itself is tucked behind the hype and flashy words of the companies’ marketing geniuses. The companies featured in this module seem to stick to certain trends such as marketing to one group of the population. Of the marketing schemes that arise include, targeting children and using the “mommy, buy me that” factor, the “on the go” American, the creative individual, and women who want to eat and feel good about themselves doing it. Many of these strategies seem to work however, one might want to reflect on the truth behind this propaganda. Nevertheless, marketers need not fret about if they are stretching the truth or not; all that matters is if the product sells.
One of the first and most essential assumptions is that there is an exhibited requirement for the vegetables and fruits in an already existing market. In addition, the other companies that serve in the industry conduct business successfully and therefore the assumption on the existence of need is valid. However, the strategy that has been laid down has barely been attempted yet and therefore there is a need or craving for the advantages the new outlet will offer, which incorporates offering services differently from how different organizations address this customer need. However, the whole idea revolves around satisfying the needs of the clients.
The highly fragmented produce industry, which includes national, regional, and local firms greatly reduce each other’s negotiating powers. The low switching costs and lack of quality differentiation between produce vendors make it easy for smoothie companies to switch suppliers.
We are implementing our project to make supply and demand in an equilibrium price. As we are providing healthy, nutritious and tasty food, we expect a huge demand in our product that will increase the supply in return and would generate success.
I.Marketing objectives - LASS marketing objectives for coconut milk covered almonds is to engage in a particular approach that will bring product recognition to the targeted market segment. The segment that we will be of main focus is the “soccer mom” customer who is shopping for healthy snacks for her children and kids she is direct contact with. In our first year in business, LASS almonds will develop product awareness in order to form a habitual shopping process of our product. This return of customers will add to the existing market share of consumers who would already value the quality and guaranteed value of Blue Diamond Growers product line. In partnering with Blue Diamond, the venture can provide a market share advantage that would
A method of distribution that Sam’s Fresh and Fit Food Truck will use to sell our products and services is direct sales. The company was thinking of using this by contracting with other business to allow our food truck to use a small portion of their parking lot to sell the products during busy hours, such as rush hour. This will allow for healthier food choices for their employees and of course for customers. This method of distribution will bring about financial opportunities to Sam’s Fresh and Fit Food Truck and the primary business too.
Boost Juice is a franchise business. A franchise is buying rights from another business to distribute its products under its name. The boost franchisor is a private company, having about 4 shareholders. The franchisee companies are usually a sole traders or partnerships as the stores are small. They are usually entrepreneurs who decide to buy rights to a business.
...additional benefit that the scope consumer can benefit from and it may attract the potential users that scope aim at. Also P&G has to collect more information to see what the consumer needs and improve it within the same product; especially that it is based on a philosophy of satisfying the customer needs. Scope was positioned around two benefits that are refreshing breath and good tasting, and it should stick to this position with other additional claims or benefits if it can, so it should not launch a new product that confuses the customers but stick to this position that it has in the market place and that is considered to be its competitive advantage.
The brand has identified themselves as a beverage that contains the “best stuff on earth,” which means any properties that would taste pleasant to the consumer. Members of the focus group stated Snapple was more believable as a brand if they endure their slogan, rather than trying to adapt to the environment around them such as the fitness market. Redefining themselves as a healthier beverage would make them lose creditability since they are known for their sugary juices and teas. On the other hand, the statement regarding energy did appeal to the group significantly. If Snapple decided to create an energy beverage, actions will stated to be taken. Nevertheless, the creditably factor was issue because a member stated to choose a energy drink that’s already in the market over a Snapple because she knows coffee will give her the energy she needs, but doesn’t know the outcomes of Snapple. Clearly, Snapple must classify their brand as a refreshment beverage, along with their slogan, because that is how consumers know the brand and will continue to distinguish it for other beverages on the