The two important demographics that the business should focus on are the location of the business and the average income of the consumer residing in the surrounding area of the business. Understanding the location of the business will make a significant difference in increasing customer base. Consumers have expectations of the type of items that should be sold and prices of the items depending on the location of the business. People know if they buy a snack at the airport it will always be a little more expensive than purchasing it at their local grocery store. The women’s desig...
... middle of paper ...
...s that carries designer clothing for women management and the business owner needs to take their time to do research on consumers. The two different aspects that they need to look at are demographics and psychographics this will help their business appeal to customers. Not only that but it will attract customers who are willing to spend their money. Often time’s small business owners don’t prioritize business marketing that is why many businesses fail. It is important for the owner and management to come up with a advertising plan that revolves around demographics and psychographics.
Demographics | Define Demographics at Dictionary.com. (2014). Retrieved from http://dictionary.reference.com/browse/demographics
Psychographics ' | Define Psychographics ' at Dictionary.com. (2014). Retrieved from http://dictionary.reference.com/browse/psychographics%27
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