Case Study Of Giovanni's Fine Fashions

For my project I interviewed Gina-Maria Santoro who is the owner of Giovanni’s Fine Fashions. Giovanni’s Fine Fashions is a small business in Newtown, Pennsylvania that sells men’s clothing. After an owner of a different men’s clothing store passed away, Gina saw a great opportunity to open her own men’s clothing store in the same location. She realized that this would be a great opportunity because there was no other men’s store in existence in the Newtown area, leaving a gaping hole in the market. Gina had a previous retail experience running a division of Adidas, so she figured why not open something up that would be geared to the previous owner’s existing customers, but also bring in a younger demographic and make it a place fit for the

Gina considers her customer service to be her company’s main way to stay competitive, but of course her high quality products serve a role in her competition. She said that regardless of what name brands they have, the best way to stay competitive is her customer service. It is a priority to her to supply the best support to anyone they serve. She says it is imperative that they make each one of their customers feel like they are their only customer and that they have their full undivided attention and are in able hands to make them look and feel their best. Her name brand inventory and great customer service bring in high demand and to keep up with that demand Gina is very careful as to the quantify of specific styles she keeps in stock. Since it is a small business they bring in a sample of a style and if it is successful they will either reorder a full size run or place a customer order as needed. She is aware that inventory can easily drown a business, so even though something may be in high demand it does not necessarily mean they will bring in large