Men’s magazines always publish contents that concern topic of interest to their audience: alcoholic beverages, sporty automobiles, hunting and fishing and, of course, dating. Some famous magazines, for instance Playboy, also have interviews with the rich and famous celebrities. Sexual matters are often a topic of joke in daily life and in magazines. Therefore, mainstay of such magazines is not the news, advice, humor, or fiction, but the photograph of beautiful young women wearing little clothing. As a result, advertisement for a men’s magazine in anywhere around the world would appeal to the similar structure, attractiveness of sexy models. Humor sometime could be used to make the sales pitch; nevertheless, men’s magazines often use the same structure. The European men‘s magazine Ché made an effective advertisement to their product by using the same method. The Ché advertisement in Commuter World magazine is effective because of using logos, pathos, and ethos to convince their customers to buy the products.
To begin with, a metaphor was used to compare the product to a “better” dream world. At the bottom of the advertisement, a small printed text, in comparison to the message on the model’s skirt, implies the world that the advertisement creates. The world, in which an attractive young woman who is available to anyone who is interested in calling her, is a fantasy, or the girl in the picture wants to say: “get in my world.” The advertisement has a playful tone, suggesting that the “better world” to which it alludes would be a fun place to be, and the fun would be of a physically intimate variety. Following this track is the logo that identifies the product that the advertisement is selling, Ché, a “men’s magazine.” The model se...
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...ch the young woman and her date will travel, if he calls her and arranges to meet her at the station.
In conclusion, men and women are interested in different topics in magazines. Advertisements in women’s magazines indicate that women are interested in spotless kitchens, a healthy, well-fed family, a clean home, fashionable clothing and accessories, travel, interior design, furniture, and business careers. Men’s magazines’ advertisements suggest that their readers’ interests are fewer by far and simpler: food, sex, and cars. An advertisement for Ché men’s magazine, in fact, makes it clear that many men would welcome as “a better world” one in which women are not only readily available sexually but travel to one’s doorstep, in answer to a telephone call. The ad of Che’ men’s magazine targeted effectively at their audience due to using the logos, pathos, and ethos.
Before men’s magazines become a part of popular culture this realm was dedicated to the female consumer, but in 1933 Esquire set out to change that stereotype. Kenon Breazeale’s purpose in writing ‘In Spire of Women’ is to make people understand that men’s magazines, specifically Esquire promote a sexualized image of women solely for a man’s satisfaction. In doing so Brezeale argues that Esquire contributed to the growth of the male consumer by making women an object of the male fetish that serves as only an annoyance to society. Breazeale is able to argue that Esquire is a rejection to the power of femininity by explaining how Esquire adapts to a consumer-based culture where it emphasizes the difference between masculinity and femininity
Advertising is a form of communication involving selling a product to modify the behavior of the buyer into buying the product. In the essay, “Advertising’s fifteenth appeals”, Fowles explains how advertisers see the readers through the magazines and the appeals they use to influence the readers. Magazines target the audience as meant to satisfy their desires for love, attention, or the feeling to be secured and safe. For example, Cosmopolitan magazine sees the readers as flawed individuals who should change themselves to be accepted by others. Most of the appeals used to influence those audiences are “the need of escape”, “attention” and “the need to satisfy curiosity”.
Have you ever wondered where the saying, ‘a picture says a thousand words’, come from? Well, I do not know who came up with this fantastic phrase, but nonetheless, I will be describing and analyzing two different magazine advertisements, trying to put in words what I think the advertisers wanted consumers to receive when those potential buyers viewed their ads. The two advertisements that I chose, Caress and Secret, try to encourage female consumers of all ages to purchase their hygiene products. Although both ads, Caress and Secret, appeal to the same gender with hygiene goods, they differ in design, text, and message. They attempt to please the female buyer with color, texture, and sexuality. This makes it prevalent, that the agents must grab the attention of possible buyers in order to sell their product. The advertisers must choose a variety of marketing strategies to the reach their targeted consumers.
Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have on men, women and young girls, all of which will be discussed and analyzed in this paper.
While the magazine advertisement does not appeal to the business sector of the world, even though it may have a few interested individuals from the business sector, the magazine advertisement still tries to rank closely to readers who are in their adulthood but are not sure of what their career is. The image also enforces an emotional appeal to the younger generation, who see glamour and professionalism as a means to gain higher social mobility in life. So this magazine advertisement also appeals to the socially active readers as well. The text is kept at a minimum while the readers are left to wonder as to what the advertisement is really about, which is another interesting tactic to use. This is because the advertisement is now bound to get far more responses just out of
Other aspects strengthen the advertisement design's sexual appeal. The foreground woman's strapless swimming suit, highlighted in red, is the most notable example. Her chest prominently resides above horizontal boxes in both th...
The women in the 2006 advertisement are wearing what seems to be a one piece bathing suit that exposes a lot of the their breast area which this appeals more to men because of the sexual display of their assets. The females are all different races which widens the pool of men they can target. On the females one piece Budweiser is printed across either their hip, waist, low back or rear end. The significance of the placing of the letters is that is draws you in can you can evaluate how curvy the Latina woman is compared to white girl is and the black woman is showing her rear end which infers to the men targeted that she has the biggest rear end of them all. The 2006 advertisement appeals to all men because of the different races of the females and different body types. The women eyes in the 2006 advetisement are very sexualized because they seem to be looking at the consumer as if they want or are attracted to him and it comes down to whether the men targets purchases Budweiser or not. If the consumer purchases Budweiser than he could have all this going for him and what man today wouldn’t take apart in
This advertisement is appealing to woman interested in buying perfume. Even if the buyer is not interested in perfume this ad makes you think that you need this particular perfume. The ad is very convincing and very well displayed. The company producing this advertisement has successfully caused the viewer or consumer to think twice when they see this ad and want to buy the product. This is what makes for a good magazine advertisement.
Many advertisement have found the key part into selling a product is through "sex" because they know sex will sell. Susan Bordo, a philosopher, write an essay piece on how the male bodies are presented as objects of pleasure and exchange of commerce. Usually, it would be women who are presented as objects of pleasure, but in this particular essay the script is flipped. Susan Bordo focus on how women react to men in the media, how men was seen in sexy advertisements and how homosexuality had an influence on it. These advertisement images are brought to life by brand names like Calvin Klein, Gucci, and Versace. In Susan Bordo's "Beauty (re)discovers the male body" she uses rhetorical strategies persuasively to argue that the male bodies are being exposed and objectified in a similar way to the female body. Susan Bordo, a philosopher, the Otis A. Singletary Chair of Humanities at the University of Kentucky. Bordo has background training in the study of culture, including popular culture and its representation of the body. Bordo intended audience was a broad group of people. Her audience would consist of people of any gender who are aware of advertisement selling products through sex. No, Bordo does not show proper audience awareness. The readers are prone to use context clues and the information to paint a clear picture of who is Bordo audience. As recently mention, Bordo's purpose for writing is present her argument about the exposure and objectification of the male body as opposed to the female body in the media. In Bordo essay, she introduces her ethos through personal stories, her own opinion, and data polls. Bordo credibility is well equipped throughout her essay, and writing on subject she shows passion towards. Bordo acknowled...
Nowadays, it is almost impossible to avoid exposure to advertisements. Since most of people are exposed to the advertisements, the advertisements and the values that they sell influence the society. In Jean Kilbourne’s essay, she asserts that “[a]dvertising sells values, images, and concepts of love and sexuality, romance, success, and, perhaps most important, normalcy” (126). According to Kilbourne, the advertisers sell not only their products but also the values and one of the most popular values that the advertisers sell is beauty. In today’s society, the effects of beauty are outrageous as people’s attentions to the physical appearance increases. In the past, generally women considered beauty as important value, but now, beauty became one of the
Two effective methods of catching the eyes of the consumer are the use of either sexual attraction or humor as a focal point of an advertisement. For the past few decades, sex has been a consistent means of selling products, while humor has just recently become a major advertising technique. The two popular phrases, "sex sells" and "the shortest distance between two people is a good laugh," can definitely be used to characterize the majority of advertising in the 1990s. Despite the widespread success of using sex to sell products, there have been numerous negative repercussions as well, including diminished consumer self esteem, customer dissatisfaction with products, and slight community unrest due to racy situations depicted in certain ads. However, humor in advertising has not been met with these challenges yet. Until advertisers discontinue using human sexuality in ads, these problems will not cease. The ways in which human sexuality is used to promote products are fairly simple.
While constantly being bombarded with must-have products and services, viewers are also presented with images of generalized, and often idealized, kinds of people. More specifically, ideas of what masculinity and femininity should involve, in terms of traits and social roles, are presented to the viewers through this medium. For example, the common idea of masculinity often portrays attributes such as strength (both physically and emotionally), as well as holding the title of bread-winner in a family unit. Similarly, femininity is portrayed with its own set of characteristics such as being a patient homemaker. Current examples that portray these characteristics are advertisements for Swiffer, Old Spice and Mr. Clean, which will be analyzed later on in the paper. Furthermore, each of these advertisements has been in circulation for a significant amount of time, showing some modifications all while maintaining the same generalized main character. Additionally, each is aimed toward a specific audience, such as people of the same gender as the actor, while also being vi...
Advertisements are everywhere, combining images and words together to create a message to sell a product. The initial impression is that the advertisers are just trying to sell their products, but there often seems to be an underlying message. It is often heard that “sex sells.” So, many advertisers will use beautiful women and men in their advertisements to try to market a product. The hope is that “sex will sell,” and people will go out and buy what the ads are selling. There are many advertisements and commercials that use this approach. Prime examples of this are the advertisements for Orbit Gum and A Diamond is Forever. Also, the commercials for Levi jeans use sex to promote the sale of their brand. As a way to explain how and why the media uses “sex to sell,” many articles have been written concerning this. For instance, “Sex as Symbol in Fashion Advertising” by Arthur Asa Berger talks about the sexual undertones used in ads as a way to sell products. Similarly, Jean Kilbourne’s “Beauty…and the Beast of Advertising” discusses the portrayal of women in advertisements as sex objects. Finally, “Analyzing Signs and Sign Systems” by Arthur Asa Berger offers ways to analyze advertisements and their use of sex. No matter what the advertisement is for; although it may seem that an advertiser is only trying to sell a product, the ways the advertisements are presented often have a hidden meaning.
Advertising is always about appearance. It is also about information and what really satisfies people. Undoubtedly that advertisement of woman has been increased dramatically and obviously in such a way that turn out to be an important part of people’s lives. Recently, with advertising developments, there are more and more prospective is shown to the public. It cannot be denied that advertisement consist of negative scenes that shape females identity. Nevertheless, majority of individuals in modern societies deem that, such advertisements can caused so many harmful effects to women gender identity, such as low self-esteem. Also, it can cause depression to the women advertising due to the lack of confidence. Whereas, minority of people believes that, it is all about the women own decision whether to be exposed in such kinds of images or not. As well, it may benefit both parties, women who advertise and the advertising companies organizing them. It can be assumed that, this issue so-called advertising shapes female gender identity, has both benefits and damages, and damages can occurred more than advantages. This essay will attempt briefly to argue the damages and benefits of how advertising shapes women gender identity.
An article by Christina N Baker, Images of Women’s Sexuality in Advertisements: A content Analysis of Black And White Oriented Women’s and Men’s Magazine emphasizes on how women’s are portrayed in media such as advertisements and Magazine. The author analyzes how media has a huge impact in our society today; as a result, it has an influence on race and gender role between men and women.