Looking through the magazine I see many advertisements for products and toiletries that show men as manly in either their poses or their appearance. An ad for Dove Men + Care body wash shows a man wearing a cyclist’s outfit with the tagline “Be comfortable in your own skin.” Kirkham and Weller state in their case study of Clinique, “. Colour plays an important role in gender differentiation. Those for men are mostly packaged in grey bottle or tubes, with the occasional muted blue. In the Dove advertisement it shows the bottle in a dark blue tube with the word “men” in bold lettering so that it is distinguished from the women’s bottle of Dove. What is interesting is that the distinction is made so Dove can get sales towards men but most likely they use the same formula as they do for their regular body wash which is purchased primarily by women. The simple act of changing the bottle’s color...
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... reader may pick up Men’s Health and see a magazine about fitness, health, romance, and style directed towards men. After further inspection I have witnessed that there are further complexities that connect this magazine with still showing the hegemony of straight white men over women and minorities. Though it is less apparent like other magazines, for example Maxim and FHM, the complexities are still there with examples of gay window advertising, men versions of toiletries, and the complementary copy typically used by women’s magazines. This magazine looks to be a great example of how the modern has improved over what it used to be in the early 20th century but still lacks a complete look at all men’s lifestyles. It does improve over the magazines of that time but shows that we still have to do more to remove the sexism and minority bias that still exists today.
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