Overview of Centura Health

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Centura Health
Centura Health is a hospital system located throughout Colorado and western Kansas. This organization consists of hospitals, emergency and urgent care facilities, home and long-term care facilities, Flight For Life, primary care offices, and surgery centers. The competitors are HealthOne, University of Colorado Hospital, and Exempla. The healthcare system overall is creating changes by understanding the needs and wants of the community, the competition, and becoming compliant with the new laws and regulations. This allows the healthcare system to identify market needs to create and implement ideation plans for healthcare organizations.
Healthcare Overview
Over the last 5 years the healthcare system has begun to transform. This transformation includes a focus change to preventative care to the new health conscious consumers and the reduction of healthcare costs (PR Newswire, 2013). This change comes from the consumers of healthcare as well as new laws such as the Patient Protection and Affordable Care Act (PPACA). This has created a need for hospitals to enter in partnerships to create hospital systems such as Centura Health. These hospital systems are expanding the continuum of care to include everything from preventative care, emergency care, and finally end-of-life care. This creates a need to monitor competition and create ideation plans to increase likelihood the consumer will use Centura Health over the competitors.
Centura Health Overview and Services
Centura Health was created in 1996 to “extend the healing ministry of Christ by caring for those who are ill and by nurturing the health of the people in our communities” (Mission and Values, 2014, p. 4). This is done by their vision of “Centura Health will ful...

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Business Wire. (2012). Mazor Robotics announces its financial results for the third quarter 2012 and provides and update on operating progress. Retrieved from https://csuglobal.idm.oclc.org/login?url=http://search.proquest.com.csuglobal.idm.oclc.org/docview/1208678333?accountid=38569
Gershon, H., & Pattakos, A., (2004). Creating market opportunities: Innovation is key. Journal of Healthcare Management, 49(1), 9-11.
Mission and Values (2014). Retrieved from http://www.centura.org/body.cfm?id=307
PR Newswire. (2013). Shifting toward preventative healthcare models in the United States. Retrieved from https://csuglobal.idm.oclc.org/login?url=http://search.proquest.com.csuglobal.idm.oclc.org/docview/1442369628?accountid=38569
Product Innovation Educators. (2012). The innovation workbook. Retrieved from
http://www.productinnovationeducators.com/workbook

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