Essay on Overview and Analysis of Zappos.com

Essay on Overview and Analysis of Zappos.com

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ZAPPOS.COM 2009: Clothing, Customer Service, and Company Culture

Business strategy and model: Zappos.com had a differentiation strategy with which they had differentiated themselves from the rest of the market. They had use a unique corporate culture in their company which was one of the major competitive edges of the company. According to the CEO of the company, Tony Hsieh, that everything that they had done at Zappos such as their relationships with 1,200 to 1,500 brands, policies and website style could be copied, however, the only thing that no one could copy from them was their unique culture. Zappos had 10 unique core values as a basis of their company’s culture, employee performance and their overall operations. They were hiring and firing people on the basis of their abilities that whether they were living up to these core values or not.
The business model of the company could be categorized into formal and informal. As the name implies, the formal aspect of the Zappos was concerned with all the traditional aspects just like that of other companies. The formal aspects of Zappos had included Human resources, policies, procedures, operations, measurement of performances and compensation to employees on the basis of their performances. The informal aspect of the company dealt with the behavior of employees in an organization which was highlighted by Zappos in their corporate philosophy. According to their philosophy to get happy customers it was important to have happy employees and for happy employees an inspired culture was essential.
The mission statement of the company was “As we grow as a company, it has become more and more important to explicitly define the core values from which we develop our culture, our bran...


... middle of paper ...


...re Values:
1) Deliver WOW Through Service
2) Embrace and Drive Change
3) Create Fun and A Little Weirdness
4) Be Adventurous, Creative, and Open-Minded
5) Pursue Growth and Learning
6) Build Open and Honest Relationships With Communication
7) Build a Positive Team and Family Spirit
8) Do More With Less
9) Be Passionate and Determined
10) Be Humble
Source: http://about.zappos.com/our-unique-culture/zappos-core-values


References
http://www.wikiswot.com/SWOT/4_/Zappos_Com.html
http://www.zapposinsights.com/about/core-values
Hamel, G. (2011). Advantages and Disadvantages of Acquisitions as an Exit Strategy. http://smallbusiness.chron.com/advantages-disadvantage-acquisitions-exit-strategy-40612.html
Matous, F. (2012). Zappos Company Culture Delivers Happinesshttp://enviableworkplace.com/case-study-zappos-company-culture-delivers-happiness/

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