A need for growth in any organization to stay a viable entity must occur. Organizational change is inevitable. Just like anything in life, markets and cultures change which require constant attention and preparation. In order to be successful in any market, an organization has to be able transform itself to the needs for the market. CrysTel is no stranger to change. CrysTel is a telecommunication company with over 2500 employees and a gross income of approximately $200 million a year. Products included in there list of services include data cables, wireless solutions, and network development. The product profile is data cables, wireless solutions and network development. Because of the nature of business, CrysTel is likely to make technology and administrative changes on a regular basis. In a very competitive market like communications, there is always a necessity for change. Challenges in reorganization deal mainly with the Sales/Delivery and Marketing sections. Change is never an easy task, especially within organizations because so many people are affected. Resistance to change and lack of flexibility endanger the progress of an organization, limiting its powers. This may lead to stagnation and even decline. An organization forced to change due to internal or external circumstances, and the inherent flexibility of the organization could determine its future.
Implications of Change
Several areas of change are needed within the CrysTel communications organization. When presented with the need to develop an organization should first analyze itself to determine the area that is in most need of the change. The type of survey that should be conducted should analyze not only the job satisfactio...
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...any are in most need of change. The systems management change model would help the company focus on the further development of future products and the direction that the company is headed. The change within CrysTel will take sometime. Opening the lines of communications will also be an essential for developing sustained change. To ensure that these types of changes are effective quarterly surveys will be needed to understand the continued development of the organization. No matter which type of industry change management is an essential component in today's ever-changing business environment.
Gonzalea, R. & Pollar, O., (2001). Dynamics of diversity: Strategic programs for your organization. Menlo Park, Crisp Publications Inc.
Lewis, R. D., (2006). When cultures collide: Managing successfully across cultures. London: Nicholas Brealey Publishing.
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