Essay on Organization Approaches

Essay on Organization Approaches

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Organization Approaches
There are different approaches organizations can take in order to achieve their mission. Some organizations use a combination of each approach while others strictly use one approach as their main focus. The approaches are differentiation, cost leadership, and response.
Apple Inc. uses differentiation as their form of approach in order to keep their company successful. Apple’s mission statement of 2011 is “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.” (Hamilton 2011). The invention of the IPod started their journey into innovation of new products. Apple began with varying forms of the IPod such as the nano, the shuffle, or the original. As years went on Apple continued to upgrade their line of IPods creating an illusion of “must have” with consumers. Apple has moved even further in differentiating their company with the offering of their latest product IPad. In my opinion, the stron...

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