First we are going to take a look at the denotative level of the advertisement, which is the literal, and common sense meaning behind the ad. In this specific ad, the central focal point is a man holding a long rectangular shaped bottle. He is a white male, with brown hair and blue eyes. He is wearing a navy blue collar shirt, with a pair of light blue denim jeans. His stance suggests that he is in motion. The bottle he is holding is filled with some yellowish looking liquid. On the bottle is a small picture of an animal, that same animal is featured in the top right hand corner of the page with some text. There is more of the same text positioned in the center of the ad across the man, as well as below him in a black rectangle. The text fonts are similar. Also in the background of the picture we can make out the blurry outline of the top of a car, which is ...
... middle of paper ...
...the advertisement companies want us to believe.
Finally, through this semiotic analysis breakdown of the Lacoste Challenge Perfume ad, we can see the different things that have been strategically incorporated into the ad to make us think a certain way when we read the ad. The long process and hard work put into creating a great advertisement takes hours at a time, and depending on the quality requires a lot of money to make. A good advertisement is eye-catching, but simple, and is always memorable. There is so much more behind an ad that we don’t see; the underlying meanings, specific symbols chosen and used to represent a deeper meaning then the one we perceive at first glance. Advertisement makes ordinary objects meaningful. It gives everything a unique definition that we as consumers find appealing, proving that advertisement is effective throughout society.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- According to Cambridge Dictionary, the definition of “culture” is “the way of life, especially the general customs and beliefs, of a particular group of people at a particular time”. On the other hand, accroding to Raymond Williams, it is more complicated. However, ther is something that is certain: Culture is ordinary, which happens to be the title of an article he wrote to define and explain what culture is. In his article “Culture Is Ordinary”, Raymond Williams defines culture, based on his knowledge, and experience –which would, as he defines, would be his culture.... [tags: Culture Is Ordinary Essays]
1076 words (3.1 pages)
- The Safety Of Objects tries so hard to get it's point across,it started to become annoying after a bit. Half of the characters in this film,are so selfish,I couldn't relate to any of them,in fact the only one,was Glenn Close's,and even she was somewhat selfish. All of the characters in this movie,either have something tragic happened to them,or they are having,relationship problems,and they all connect to each other at one point,or another. I'll go over the stories. Glenn Close-Esther. Loses her son to a coma,in a ghastly accident.... [tags: Safety Of Objects, movies, Glenn Close,]
523 words (1.5 pages)
- The Ego and Despair in Ordinary People Ordinary People by Judith Guest is the story of a dysfunctional family who relate to one another through a series of extensive defense mechanisms, i.e. an unconscious process whereby reality is distorted to reduce or prevent anxiety. The book opens with seventeen year old Conrad, son of upper middle-class Beth and Calvin Jarrett, home after eight months in a psychiatric hospital, there because he had attempted suicide by slashing his wrists. His mother is a meticulously orderly person who, Jared, through projection, feels despises him.... [tags: Ordinary People]
1497 words (4.3 pages)
- Striving for Emotional Perfection in Ordinary People Throughout the life cycle, a person undergoes many changes. One matures both physically and emotionally as time passes. Emotional growth is quite often more difficult than physical growth. A person must realize his faults and admit to them before he can develop emotionally, while one does not need any self-analyzation to develop physically. In her book Ordinary People, Judith Guest depicts the struggles man must experience in order to reach his ideal emotional perfection. Conrad, the book's protagonist, and his father Calvin, were both searching for higher levels of emotional health.... [tags: Ordinary People]
1856 words (5.3 pages)
- Ordinary Control Freaks in Ordinary People The Most interesting form of Literature is American Literature. Usually dealing with a struggle that must be overcome, American literature deals with real-life situations which one can empathize with. One of the most interesting novels written by an American author is Ordinary People, by Judith Guest. Ordinary People tells the story of an ordinary family struggling to cope with the loss of a family member following a boating accident. Brilliantly written, the novel consists of two narrators- Conrad, the Jarrett family's only son left after the boating accident, and Calvin, Conrad's father.... [tags: Judith Guest Ordinary People Essays]
1200 words (3.4 pages)
- Ordinary Feelings in Ordinary People Ordinary People is a book that examines the life of a typical American family that seems to have it all together. It exposes the major conflicts among them; pain, misunderstanding, hurt, forgiveness, and ultimately if possible healing. Conrad - with the story told mostly through his perspective, he being the one furthering the resulting course of events and at the same time the protagonist and antagonist . is the main character of the story. While boating on a lake with his older brother, a fierce gale picks up capsizing their boat and eventually leading to the death of his brother when he drowns.... [tags: Judith Guest Ordinary People Essays]
564 words (1.6 pages)
- Ordinary Men by Browning The men of Reserve Police Battalion 101 were just ordinary men, from a variety of backgrounds, education, and age. It would appear that they were not selected by any force other than random chance. Their backgrounds and upbringing, however, did little to prepare these men for the horrors they were to witness and participate in. The group was made up of both citizens and career policemen. Major Wilhelm Trapp, a career policeman and World War I veteran headed the battalion.... [tags: Browning Ordinary Men Essays]
1625 words (4.6 pages)
- "There are no extraordinary men... just extraordinary circumstances that ordinary men are faced to deal with" (William Halsey). The same can be said about volatile men. This is the quote Christopher R. Browning thought of when he named this book. The men of the 101st battalion were rarely faced with decisions. Even if it had been proposed by Trapp the morning of Jozefow that "any of the older men who did not feel up to the task that lay before them could step out" (Browning, chapter 7, pg. 57), he didn't actually allow them any time to truly think about it.... [tags: Browning Ordinary Men]
1077 words (3.1 pages)
- Are you tough enough to play ice hockey with no fear. While looking through different kinds of advertisements, I saw the “Verizon Wireless V Cast” commercial from the “Sports Illustrated” magazine, which was published on October 2007. At a first glance, I realized that the advertisement is trying to convey the idea that if people purchase the V Cast cell phone, they will have chance to feel like they were playing the actual hockey game. This advertisement is targeted to age of 15-25 males who love ice hockey.... [tags: Marketing Advertising Strategy Analysis]
1467 words (4.2 pages)
- An advertisement is a message printed in a newspaper, or broadcast to individuals, that attempts to persuade consumers to buy a specific product, or agree with a particular idea.1. The average American is exposed to 247 commercial messages each day. Many Americans are affected by advertising, and often are persuaded to buy products they don’t need or are unhealthy. These Americans are seen as every advertiser’s target. Advertising messages are spread through numerous and varied channels of media.... [tags: essays research papers]
1141 words (3.3 pages)