Carrefour’s approach immediately separates male and female shoppers into two different paths throughout the store. Both sides of the main aisle, immediately past the entrance to the store, are littered with highly effective visual displays. Women are lured into the health and beauty department, while men are enticed by mobile devices and other electronic equipment. Time spent in this store is both prolonged, and made more enjoyable (Bekkhus, 2003).
In the past, almost all Carrefour stores had banners bearing the slogan "Quality for All", but now most in-store advertising focuses on pricing. The current price strategy Carrefour adopts is called “high-low price”, which entails that the daily price is relatively high, while the sales promotion price is extremely low. In contrast, its competitor, Wal-Mart, uses the price strategy labeled “every day, low price”. Thus, Wal-Mart seems more attractive in current and long-terms. The store 's signs are bigger, bolder and simpler than they were a few months ago. Large yellow discount posters above the aisles have replaced small gray and white signs, with prices in bold, red print (Bekkhus, 2003).
... middle of paper ...
When considering international business, Carrefour is much more experienced than Wal-Mart. In Asia, Wal-Mart’s sourcing is localized. This localization allows Walmart to meet customer’s needs and it also lessens the lead-time and the delivery costs. Carrefour, however, is beginning to centralize its sourcing. Carrefour’s suppliers still deal with local stores directly and since 1995, Carrefour has had 95% of its products locally sourced (Liang, 2007). The physical distribution and digitalized strategies also differ with Wal-Mart and Carrefour. Wal-Mart has a system built on complete storage management. As a result of utilizing this method, Wal-Mart is able restock goods twice a week, reduce storage space, and limit delivery time. Further, this strategy has permitted Wal-Mart to increase profits by 2% when compared toi their competitors (Liang, 2007).
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Loyalty, as defined in the Odyssey seems to be the constant devotion to someone, the hopefully longing of their return and victory. Homer seems to value loyalty over many of the other human traits, as Eumaeus gets not only Homer’s famous “you” but his own book as well. The swineherd is not the only character that Homer uses to show loyalty, Penelope and Telemachus show unyielding faithfulness to Odysseus throughout the epic poem; as do many other characters even gods. Homer demonstrates the value he places on loyalty through the use of these characters with their devotion to Odysseus.... [tags: Loyalty, Odyssey, ]
936 words (2.7 pages)
- Introduction Customer loyalty according to Loyalty Research Centre (2014) “can be defined as customers continuing to believe that one organisation’s product/service offer remains the best option. It meets their value purchasing decision”. Consumer Loyalty (2014) breaks this definition down to its simplest form by stating, “Consumer loyalty is all about attracting the right customers, getting them to buy, buy often, buy higher quantities and bring even more customers”. They go on to list five ways in which loyalty can be built (see figure 1).... [tags: Loyalty Research Center, Product, Service]
1554 words (4.4 pages)
- Training for Customer Loyalty “Training is the systematic acquisition of skills, rules, concepts, or attitudes that result in improved performance” (Goldstein & Ford, 2002). Pal’s Sudden Service has focused their hiring practices on hiring the right people first, providing the best training possible and reinforcing training everyday. The investment in training has much more to do with the company other than low errors, reduced customer wait times, which lead to high customer satisfaction. The focus on training reduces employee turnover.... [tags: costumer satisfaction, profitability, loyalty]
1439 words (4.1 pages)
- Saving money takes time and sensible planning. As an online business owner saving money leads to further funds for the business. Both forms of shopping have their own positives and negatives. With careful research, there are many deals to find when combing both brick and mortar and online shopping. When choosing to shop online or at a brick and mortar store, start by weighing the pros and cons of each established method of shopping. When shopping online a consumer is are able to browse multiple stores while sitting in their pajamas, no driving from store to store, and there is no need to deal with overcrowded stores.... [tags: consumer, market, purchases]
1012 words (2.9 pages)
- Application of Customer Loyalty Programs to Reduce Churn Drivers Within the service industry many key factors can influence the outcome of any corporation’s success. But the single most important aspect that influences their day to day opportunities is customer loyalty. Many corporations have needed to come up with ideas that allow them to create ways to keep their consumers. One of the ways was the creation of customer loyalty programs. Corporation such as Shoppers Drug Mart a pharmaceutical retail brand has introduced their Optimum card to create a rewards program.... [tags: Shopping mall, Retailing, Incentive]
711 words (2 pages)
- The Customer loyalty has been a major and unanimously acknowledged as a valuable asset in competitive markets according to Srivastava, Shervani, & Fahey, 2000. As a result, it becomes more important to give power to in loyalty panel particularly when the consumers faces very low switching or moving cost to other product or service, because they are not locked in by a contract (Shapiro & Vivian, 2000). It is also become important in competitive markets due to availability of more lucrative and easily available options.... [tags: Business, Customer Relationship Management ]
2200 words (6.3 pages)
- Hugh Willoughby’s Across the Everglades Despite the overall opinion of our class, I enjoyed Hugh Willoughby’s Across the Everglades. The short history he provided and the description of his journey through mangroves and saw grass was both enlightening and entertaining. He offered insight into the historical part of Florida that we, in 2004, will never know of by first hand experience. Willoughby’s journal was also the perfect handbook for an Everglades class canoe trip. From the intricate metaphors he weaves into his facts to the influence of opinion behind those facts, Willoughby’s work captures the minds of his readers.... [tags: Willoughby Across Everglades]
1033 words (3 pages)
- Walking Across Egypt Mattie Rigsbee is the main character in Clyde Edgerton's southern style novel, Walking Across Egypt. Mattie is a seventy-eight year old widow with two middle-aged children. Living alone in a small house, she makes sure that everything is taken care of. Although begins to display some signs of aging, and her family is trying to convince her to slow down her lifestyle, Mattie's character and mind setting prohibits her from becoming the stereotypical elder. She must make a decision in which direction to turn.... [tags: Walking Across Egypt Essays]
651 words (1.9 pages)
- Analysis of Walking Across Egypt by Clyde Edgerton Mattie Rigsbee is the main character in Clyde Edgerton's southern style novel, Walking Across Egypt. Mattie is a seventy-eight year old widow with two middle-aged children. Living alone in a small house, she makes sure that everything is taken care of. She cooks, cleans, mows the lawn, and takes up numerous responsibilities with the church. She is a very caring person with many friends and a family that loves her dearly. At the time this novel takes place, Mattie is at a turning point in her life.... [tags: Clyde Edgerton Walking Across Egypt Essays]
944 words (2.7 pages)
- The Nature of Loyalty In the play King Lear, Shakespeare presents the reader with many negative views of society, and of human nature. One of the few bright spots in the play is Kent, a very loyal and honest man. Through Kent and his actions, Shakespeare shows the reader the nature of true loyalty. Kent's nature is evident from the very first time he talks to Lear. Lear has begun to detail his disappointment in Cordelia, and announce that he will not be providing her with a dowry. Kent interrupts Lear's speech with a cry of "Good my liege" (Shakespeare 17).... [tags: English Literature Essays]
671 words (1.9 pages)
- How Effective Is The Social Media Marketing For Building Up The Brand Loyalty Of The Consumers
- Professional Organizations : Professional Organisations
- The Two Organisation Theories For A Business
- Imperialism, By George Orwell, And The White Man 's Burden By Rudyard Kipling
- Competency Based Education : Past, Present And Future
- The Origins Of Andes People And The Dynamics Of Their Culture And Government