Online Social Networking

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Online Social Networking sites have been rapidly emerging over the past decade. They are changing the way people interact, make and break friendships, gossip and communicate. This essay will explore the extent to which social networking has re-defined social relationships and consider whether or not the impact of social networking is generationally specific.

Online social networking could be defined in many ways depending on which book, article or journal you are reading. One way social networking is defined is; an online service or website that focuses on reflecting the social networks or social relationships among young people who may share the same interests or activities. The encyclopedia of management (2009) stated that geographic areas, age groups, business interest, informational needs or other interests could define online social networks. This essay will be utilising both definitions.

“Social networking websites are emerging and changing the way people interact, communicate and are engaging in fundamental changes that also moves into business practices.” (Vannoy, S & Palvia, P, 2010 p150). Social networking sites allow users to share ideas, activities, events and interests with in their individual networks, these interactions are no longer confined in time or space. For example, sitting on public transport if you look around you will see people on their phones updating the Facebook status (social networking site). Going out to the local pub you will have people on their phones checking in (saying where they are).

Social networking is arguably one of the most influential aspects of today’s society. Social networking has changed and influenced today’s society in a variety of ways. It has changed the way we flirt, f...

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...ncyclopedia of Management. 2009. Encyclopedia.com. 23 Dec. 2011 .

Vannoy, S & Palvia, P, 2010, ‘The social influence model of technology adoption’ P150, EBSCOhost, viewed 17 December 2011

Brown, A, 2011, ‘Relationships, Community, and Identity in the New Virtual Society’, Vol. 45 No 2 pages 29 & 30, EBSCOhost viewed 19 December 2011.

Salman, J, 2009, ‘Old, young don’t see eye to eye in widening generation gap: Study finds wider differences in social values, lifestyle’, EBSCOhost, viewed 17 December 2011

Patchin, J & Hinduja, S, 2010, ‘Changes in adolescent online social networking behaviours from 2006 to 2009’, pg. 1818, Google Scholar, viewed 10 December 2011.

Hsu, Ch, Lin, J, 2007, ‘Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation, Pg 65 – 68, Science Direct

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