Online Shopping Essay examples

Online Shopping Essay examples

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Online shopping is becoming more popular with Canadians. For retailers, the implications are considerable. New strategies for attracting customers are being deployed by retailers that integrate ecommerce into their 'traditional' retail businesses. While retailers are benefitting from ecommerce business they must face on-going issues associated with utilizing ecommerce technology. Technology issues, security concerns and a rapidly growing industry are some of the challenges facing retailers within the ecommerce market.
Retailers are using ecommerce to enhance their businesses. Statistics Canada has stated that ecommerce sales in 2005 were $39.2 billion Canadian. (Economist Intelligence Unit, 2006) The retail sector has recognized the considerable gains to be made and is responding by offering products online with the option of having customers pick up their products within their retail stores. It is their hope that once the customer is in the store they will make impulsive purchases and this seems to be working as the article from Economist Intelligence units states that numerous retail studies are showing consumers have spent more with retailers that can offer them the opportunity to visit the store to obtain their product. Using this approach allows retailers the means to enhance their existing businesses with ecommerce services.
Information security continues to be the main reason more customers are not shopping online. A survey of 688 people showed that the problem is two-fold. Some of the survey respondents, 42%, stated that fear for the security of their credit cards was the reason they had not made on-line purchases while another 36% stated that they were concerned about private information being distributed on ...


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Works Cited

Chain Store Age. (2006). News. Retail Technolgoy Quarterly , 82 (5), 6A-6A.
Clarke, J. (2009). Resilience under attack: Techniques for continuing online business in the face of security compromise. Journal of Business Continuity & Emergency Planning , 3 (3), 222-226.
Economist Intelligence Unit. (2006, July 06). Ecommerce thrives in Canada. Retrieved March 18, 2011, from www.ebusinessforum.com: http://www.ebusinessforum.com/index.asp?layout=printer_friendly&doc_id=8809
Mangiaracina, R., & Perego, A. (2009). Payment systems in the B2C eCommerce: Are they a barrier for the online customer? Journal of Internet Banking & Commerce , 14 (3), 1-16.
Statistics Canada. (2010, September 27). E-commerce: Shopping on the Internet. Retrieved March 25, 2011, from Statistics Canada: http://www.statcan.gc.ca/daily-quotidien/100927/dq100927a-eng.htm

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