Effects Of Online Shopping Increase Consumption Rate

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Online Shopping Increases Consumption Rate
The argument about the success of online shopping never end. This paper will proved that online shopping is not just became more preferable for the consumers. It also, increases consumption rate. Through Its availability, recommendations lists and social presence online shopping get in the real market.
To start with, online shopping availability made a significant advantage for the consumer. Its availability means; online shopping’s ability to serve anyone, everywhere and at any time. According to statistics of The World Bank in The United States the users of the internet number had risen 3% in one year to become 87.2% at 2014. This proved that online shopping can serve a huge group of people in the …show more content…

The social presence in the shopping website separate to two parts. The first one is the emotive description for the product. The second one is allowed any consumer to add his/her questions or feedback under every product. The real market was always advanced on social touch more than online shopping. The supporters of the real market explain the websites shopping that they lack of the social presence. The real market or the traditional market succeed to transform the shopping from just process to exchange the money to become an experience. For this reason any mall includes many activities such as food’s court, children’s Play Area, Free Wi-Fi and Soft Seating Area. However, online shopping covered its weakness by this feature which allowed the consumer to connect with the sellers and with the other consumers. In Khaled Hassanein and Milena Head’s study (Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping) the experimenters defined the website which lacked of a personal touch through too plain, dull and boring, and generally unappealing. In this study, Khaled Hassanein and Milena Head arrived to the result which is “Increased levels of perceived social presence will result in greater enjoyment in online shopping websites.” Through this study they proved that this feature made a significant difference on the consumer’s

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