We are swayed by marketing. Marketing is very highly mentioned when it comes to consumer behavior. As Americans, we are all guilty of being persuaded by consumers through advertising and marketing daily. Anytime an individual chooses to shop online, they notice all of the advertising on display. Most of the time, those advertisements will get us to buy things we don’t need and get us off track of what we were going to buy in the first place. I know from experience that anytime I shop online, I always end up looking at things that are not needed, but because they have my attention and they attract me. I’ve had times where I will even forget to buy what I was shopping online for and buy something else. Often, we tend to buy things that are name-brand because of the name. For example, Nike; if someone had a choice between Nike and Wal-Mart, they would choose Nike just because of the name. Consumers make us think that Nike is this great brand, when in reality, they are just shoes and it shouldn’t matter if a pair of shoes came from Wal-Mart, or if a pair of shoes came from Finish Line. Consumers find plenty of ways to get in our heads so we lean towards buying something that is popu...
... middle of paper ...
...ong day of work, it reduces our ability to control what we do; our brain pretty much takes advantage of us. As humans, we don’t like change. The two types of forms that cause human resistance to change are habit and inertia. Habit is repeatedly doing something. Buying habits continue even someone proceeds to change their mind. Inertia is about inaction or laziness. For example, assuming you can’t change your choice, does someone really need an extra 15GB a month when they are only using 5GB extra?
Impulsive buying has led to our society becoming something that we are not. There is more debt in America today than there has ever been before. When Michael Aldrich invented online shopping, he didn’t think it would cause this much harm on America. To me, online shopping has done good and bad things for America, but overall, it has been a major success in today’s society.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Summary Laya (2015) reported in the news that the potential growth for online shopping in Mexico has caught the attention of Amazon. A relatively high degree of urbanization and an increasing number of millennials present Amazon with lucrative opportunities in Mexico. However, Amazon has to innovate technologically to cater to Mexicans specifically as they have not fully changed their shopping habits and have trust issues of online payment. Application of concepts Socio-cultural environment The demographical factors link this article to the socio-cultural environment.... [tags: Electronic commerce, Amazon.com, Online shopping]
901 words (2.6 pages)
- ... Time Magazine’s article by Erin Skarda wrote about how retail technology formerly associated with online shopping is making its way to brick-and-mortar stores. “The latest digital innovations seamlessly bridge the gap between the online and offline worlds, creating user experiences that are interactive, socially integrated, personally tailored – and ingrained into our everyday activities,” she wrote. “It may very well be the next wave of a technological revolution, and at its core is one of the most social hobbies we partake in: shopping.” The pace of change in the global marketplace is breathtaking and requires a challenge of speed.... [tags: products, technology, customers]
790 words (2.3 pages)
- ... This literature review will cover some of those studies covering dimension of trust of online sellers. 2.2. Literature Review of previous studies Literature review can be categorized according to the title of various researches: 2.2.1. Consumer Trust on online Sellers From the perspective of trustworthiness of Internet merchants, an article adopted a multidisciplinary approach and developed an integrative model of consumer trust in Internet shopping through synthesizing the three diverse trust literatures.... [tags: factor of trust, online sellers]
575 words (1.6 pages)
- The internet, as emphasised by Rowley (1996) is becoming saturated with advertising and commercial activity. With the internet once being an exclusive hub for academia and professionals it has dramatically transformed, due to the higher amount of internet users and is now made up of a myriad of networks and resources. One of the largest being commercial and business, retail stores that were once stuck in the physical world are now expanding onto the internet. Although different platforms, physical and cyber, they are very alike, with cyber stores as mentioned by Rowley (1996) emulating the likes of traditional shopping centres, “Merchants rent a storefront (actually a web page) and advertise... [tags: Online shopping, Retailing, Electronic commerce]
1173 words (3.4 pages)
- Fashion- Between Evolution and Mutation, written by Assist. Prof, Dan-Niculae Podaru, PhD explains the differences between evolution and what a mutation means in the fashion world. A mutation is the process or action of a change; evolution is always the positive view. This essay focuses on the phenomenon of how technology has changed the fashion world in so many ways. It has changed the way, not just by mass production, like creating the sewing machine in 1755, but by cost-effectiveness and by more modern ways like advertisement through social media and television. The occurrence of mutations throughout the logic of contemporary fashion is also discussed in this article. In the twenty-first... [tags: Fashion, Clothing, Online shopping, Evolution]
1018 words (2.9 pages)
- People like to think of Walmart as a store with many variety, because you can get almost anything for low prices. Although Walmart is an American Retail corporation, there are many branches of Walmart, not only in the United states but also other places around the Globe, making it the largest company by Revenue. Because of its variety in products and worldwide locations, Walmart has a significant effect on the society, both economically and most importantly the impact of environmental issues. Like many other Global Industry, Walmart overtime has develop strategic ways in the sustainability of the environment not only for the environmental issue we face, but also a market strategy which forms... [tags: Wal-Mart, Sustainability, Sam Walton]
1071 words (3.1 pages)
- The Impact of The Internet on Society Entertainment just isn't the same ever since our society has had Internet access. Now, all anybody has to do to get cheap entertainment at their own expense is type in a sub-topic on a hot web site, and their entertainment pops up. Some web sites will ask for a credit card number, and others will just let you download movies, music or whatever for free. For instance, there is a web-site called, "real money casino." You can just sit on your computer, win real money, and have it wired straight to your account.... [tags: Exploratory Essays Research Papers]
1076 words (3.1 pages)
- Lately there has been much controversy as to whether technology has changed society’s way of life.America has become extremely dependent on technology.Although technology benefited our lives with such things as being able to shop online,providing advance education methods,and health advancements,it has also hurt us by products being made by machines,some people can’t live without technology,and children are not socializing they should with others. According to Derek under General,searching for products is easier online.You can more easily access items,and while something may have ran out of stock at a particular stores,you can still see it online.(My New Choice,1).... [tags: shopping, listening to music, online]
1459 words (4.2 pages)
- As we know, there are a lot of business types in the world. Each of the businesses has their own strategies to survive in this competitive business world. Economically, price discrimination is usually regarded as desirable, since it often increases the efficiency of an economy. In contrast, it often arouses strong opposition from a public. Like in this particular case, which is online price discrimination, a majority of consumers think that this kind of discrimination is illegal. Generally, discrimination has a very negative implication in our society, and various forms of it, which those based on age, gender, race and religion, are illegal.... [tags: Marketing, Pricing, Elasticity]
1037 words (3 pages)
- Communication Innovations Innovations due to technological advances has become spreading widely throughout our society. We live in a modern world with Internet access from our home, fast food chains, offices, schools and on our mobile devices, such as iPhones, iPods, Blackberries and Android Phones. Nowadays, the use of internet became essential to communicate distantly and the use of social media for interactions. Globalization has totally changed the views of operation in our world. The idea of communication among the people around the world through the use of mobile applications, web applications, social media and the use of internet easily was truly amazing.... [tags: Internet, Communication, Technology, Collaboration]
1552 words (4.4 pages)