Online Mobile Photo And Video Sharing Social Networking Essay

Online Mobile Photo And Video Sharing Social Networking Essay

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In April of 2012, Facebook announced that it would buy Instagram, an online mobile photo/video-sharing social networking app. The acquisition cost Facebook approximately $1 billion in cash and stock, in attempts to provide Facebook with a strengthening mobile player that would continue to reel in new audiences of all ages worldwide. Instagram was launched in 2010, and had around 30 million active users by the time the acquisition was met—the largest audience of any startup ever to be purchased by Facebook. The acquisition was a notable step for Facebook, whose mobile site became a weakness in past years. Purchasing Instagram was Facebook’s chance to resolve this issue, as Instagram was the most downloaded application on the iPhone at the time. Before a potential rivalry between the two social media platforms could form, Facebook claimed the popular photo-sharing app as its own.
Both CEO’s of the companies expressed their own feedback regarding the future of the acquisition. Instagram CEO Kevin Systrom writes on his blog, “It’s important to be clear that Instagram is not going away, we 'll continue to add new features to the product and find new ways to create a better mobile photos experience.” The website TechCrunch, explains that Instagram will gain massive design and engineering resources by joining forces with Facebook, but the acquisition seems to let Instagram stay independent. CEO of Facebook, Mark Zuckerberg will keep Instagram separate from Facebook and states in a post on his profile page, “Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.” Zuckerberg also expressed that, “This is an important ...


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...agram to promote themselves. Systrom told me that that shows that Instagram can generate revenue,” and says to “stay tuned.”
It is clear that a picture is worth much more than a thousand words to Facebook-- it’s worth a billion. With Instagram having 30 million registered users at the time of the buyout, Facebook knew that they could not pass up the opportunity of buying Instagram, as Instagram would soon become one of the biggest social media threats. By proposing this acquisition, it enabled Facebook to provide Instagram with the right design, and engineering resources to make it even better than it already was. Instagram’s CEO, Kevin Systrom, even agrees with it. And whether users also agree with the acquisition or not, one thing is for certain, there are major plans in production for Instagram. The only question left here is, Will you continue to use Instagram?

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