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A very effective form of direct marketing is email marketing which uses electronic mail to send a sales pitch to potential customers. Hundreds of millions of dollars are spent on electronic mail marketing each year in the United States alone. Marketers work diligently to develop a mailing list of customers they can send mail to repeatedly without incurring the cost of printed newsletters or traditional direct mail. The delivery time is often just a few seconds or minutes compared with the days it takes the post office to deliver a piece of mail. Email is paper free making it attractive to environmentalists and conservationists.
2- Professional Marketing
Sometimes an email campaign sent by a novice is considered spam and deleted at once by the recipient. Professional email marketing services can provide effective campaigns that entice potential customers with quality newsletters, testimonials and other marketing materials. A good service has the most current development features available to help you through every step of the process. They will provide many templates from which to choose or they may guide you through importing your own HTML page. They will help you add images, sound, background images and attachments for a polished professional look. Another big advantage to using an online service is the ability to track the emails.
3- Social Networking
Web based marketing tools may be the perfect email marketing solution to grow your business and increase sales. Even beginning marketers will benefit from user friendly email development methods. New ideas are always on the horizon such as email social sharing. Social networks are a gold mine for a business person who effectively shares his email on these sites. You are able to get the information in front of hundreds if not thousands more people on the social sites. Using the opt-in mailing list you can develop a loyal following for your newsletter or other promotional items. You can even get reports on who opened the emails or simply deleted them.
4- Increasing Online Sales
There are many ways to advertise your business, and direct email marketing is very effective for increasing web traffic and online sales. Advertisements for your product are sent to a targeted list of clients through email. Attractive and compelling ads do not give the impression of being spam, so the recipient is more likely to take a look and possibly make a purchase. The sender is able to track the metrics of his campaign such as how many emails were actually opened, how many messages bounced and how many requested removal.
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5- Articles, Webinars and Subject Lines
Every online marketer should become familiar with email marketing tools and resources. For example, advice and examples on effective email subject lines are available in a downloadable document. The subject line is the first thing a potential customer sees, and there is an art to creating a line that will entice the recipient to open the mail instead of deleting it. Free guides for things you should never do in an email campaign will point out things that are not readily apparent for the marketer. Another valuable tool is the how to guide for marketing on social networking sites. Dozens of articles and webinars will help deliver a higher return in online marketing.