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Role of ict in modern business
Short note on internet advertising
Short note on internet advertising
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Business has captured this internet two decades ago. Many companies are playing as third party to connect sellers with buyers. Companies like Google, Amazon, Facebook, Yahoo, and etcetera are completely dependent on such kind of business. Basically, Internet marketing means marketing all over internet including via emails and wireless media. It includes technical and creative aspects internet, including design, development, advertising, and sales. All of this comes under umbrella of “Virtual World”. Virtual world is now a platform to make profits. There are many companies who are catering to the need of image management on virtual world. “Online Image Consultancy” is recent buzz word in the virtual world for companies/people who want to be in eyes of the masses .These days, image matters more than ever. However, “Online Marketing Consultancy” can be described as a mixture of internet-based activities that are used to target customers directly and indirectly. Internet-based advertising and marketing activities can include a wide variety of marketing and advertising campaign styles such as PPC campaigns, opt-in email campaigns, social media marketing, search engine optimization, mobile advertising and marketing and much more. (htt5)
A fast moving consumer good company came to me for the marketing on Internet in order to promote their brands. All they wanted online brand presence of their product to capture the eyes of consumer. Moreover, they needed some consultancy in terms of where in the virtual world they would be capturing more market. After getting the thorough knowledge of their products, I suggested them to use Wikis as medium to inform customers about their products. Whenever a customer uses search engine writing X-Bran...
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...ur products. These mediums can provide you enough popularity in the market. However, another medium in the market if it suits your product is Podcasting. It is an Internet based technologies have continued to improve and enhance our ability to communicate with one another globally, a transformation of the radio show form of media was destined to occur. The Internet world's form of broadcasting, known as podcasting, is the new face of radio journalism in a technology driven era. (htt7)
In brief, the second of consumers is world virtual. Even if you are not able to grab their eyes in the physical world still you are able to grab their eyes virtually.
Bibliography
[Online]. - http://ezinearticles.com/?The-Necessity-of-Online-Marketing-Consulting&id=4133473.
[Online]. - http://en.wikipedia.org/wiki/Blog.
[Online]. - http://www.ipodder.org/whatIsPodcasting.
The internet is now an important part of the marketing sector. Using internet resources, companies can reach a larger audience than through traditional marketing, and do it faster and cheaper. Second Life, (SL) owned by Linden Lab, was founded ten years ago, and is one of the leading 3D virtual world software platforms. It provides virtual world, virtual life exploration, and real-life simulations in cyberspace. The virtual world is a web-based simulated environment for a user to participate via a virtual representation, referred as an “avatar”, who is provided with tools to view, navigate, and modify the virtual world space and participate in its virtual activities. (Second Life, 2009). SL provides a new arena for creative advertising methods and mechanisms. This report looks at the SL “virtual” marketing plan for the Vauxhall Car Company.
The media can come in many forms. From social media, magazines to Television. Although there are fundamental differences the core purpose of all media is communication. Whether it be to inform, entertain or advertise.
Media or medium of communication has been conceptualized to effect and drive information to the greater masses because it’s the venue where information can be linear form of communication. This essay will discuss what it is meant by media according to online Business Dictionary defines as the communication channels through which news, entertainment, education, data, or promotional messages are disseminated.” This may include broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet, the Business Dictionary further includes in this definition.
The number of people that use the Internet on a daily basis is "3,611,375,813" as of "June 30th 2016" (Internet Usage Statistics). That means throughout the world, companies can advertise and market to people that use a search engine by putting up ads on the side of any given website. Businesses also use branding to help consumers remember their company. Marketing specialists use methods such as colour schemes and iconic symbols to get the ad to stand out and become memorable. The first way, businesses express their marketing in the 20th century is through social media and expressing interest in people’s hobbies.
Internet is a free platform where everyone can launch or release whatever they want to that market. With such characteristic of the Internet, the products, services or creations may, in a se...
Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations which lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010). To help these businesses a more appropriate or better marketing plan needs to be designed. Small business internet marketing services can help businesses develop and thrive in a highly competitive market. For the highest quality internet marketing services, hiring an online marketing company to design a customized internet marketing campaign may be advantageous for some businesses (EStartup business blog and contributors, 2010). Identified will be the role that marketing plays in a successful business demonstrated by use of two examples, the importance of developing a marketing plan, and ethical and legal issues that surround marketing practices (EStartup business blog, 2010).
Digital marketing is a growing field that “promotes products or brands via one or more forms of electronic media.” Examples of “advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels” (businessdictionary.com) This method of advertisement makes a digital marketing analyst necessary to help navigate a company through the proper marketing channels.
Advertising has been round for centuries; starting with print ads, then evolving into radio and TV adverts. Each form of advertisement requires several different strategies in order to make the advertisement effective and appealing to the consumer. With the ever popular rising of the usage of the internet, online advertisements have also become more popular. According to Dr. David Evans, who received his Ph.D. in Economics, e-commerce, or sales processed online, were equal to 34 billion dollars as of 2008. (Evans, 2) This amount has only grown and will continue to grow as the usage of the internet becomes more and more popular. The heart around this monumental sum of revenue is online advertising. Advertising agencies optimize their online
Films today are now relying more on the Internet for success at the box office and exposure for independent films. Today we are also seeing the copyright laws being pushed to the extreme.
Technologies are increasing rapidly and shaping not only the traditional marketing but internet marketing as well. That is why marketers are facing a great global competition in terms of modern marketing. Marketers should know this thing that new technologies can help them by making their work simple, so they should shift to latest technologies and some new things. Business gets success when it comes with something new and interesting. That is why marketers must change their strategies as the tradition, trend, and environment changes. When we talk about changes and technologies, we can’t forget viral marketing, which is a form of fresh marketing. Many advertisers and companies are moving towards it. (H.B Klopper, 2002)
Digital marketers must keep up-to-date with the consumers preference, trends and needs, in order to meet these needs and to be able to remain competitive in the market . The connectivity created by digital media leads to enhanced product benefits such as online games and applications (Pride & Ferell, 2014). However, the use of the internet to sell products could be a disadvantage to the business since the goods being sold are intangible, the consumer could research and find reviews describing a product as low quality which could result in sale losses (Brand Driven Digital, 2013).
Internet threw open the plethora of opportunities for enormous scaling of business, thanks to the massive scope of expanding as well as popularizing the business by way of online advertisement. Now, every kind of business no matter big or small businesses can expand itself by way of online advertising where there are massive users across the whole world.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
Newspapers have been around since the early 18th century, gaining prominence after 1790 during the colonial era. Magazines followed right behind newspapers and gained popularity as well, television followed last, booming in popularity in the 1960’s. Television is still the most often used source for news and other information, such as the weather. But new forms of mass media are on the rise, such as channels, blogs and podcasts, which have been around since the early 2000’s but are now picking up momentum and gaining prominence as a news source. There are similarities as well as differences between the old media and the new media, and while the new media is more modern and accessible it does not have to push old media out of the picture, the two can be combined for the benefit of the consumers and the company, providing reliable information at a faster speed.
growth in usage by both consumers and businesses. The unique capabilities of the Internet has captured the attention of the marketing community. While a growing number of companies have or are interested in developing an Internet presence, there is still a great deal of uncertainty about it and the potential ethical issues associated with its use as a marketing medium. Although many businesses are acknowledging the importance of a Web site, but the potential ethical issues related to marketing on the Internet still having an uncertainty in this situation. Much less attention has been given to the business community's perceptions of the ethicalness of this new medium. The unique interactivity of the Internet has captured the marketing community's interest as a way to develop and enhance customer relationships and establish greater brand identity. Thus, many commercial services have become available on the Internet that allow consumers and organizations to interact electronically. These services include booking airline tickets online, buying books and compact discs, and receiving stock market information. Although the number of consumer users and commercial organizations navigating on this "information superhighway" is growing almost exponentially, the benefits of the Internet are not without drawbacks.