Online Marketing Activities : E Marketing Essay

Online Marketing Activities : E Marketing Essay

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Online Marketing Activities
Also known as e-marketing, web marketing, or digital marketing, which refers to a set of powerful tools and practices used to indorse and publicize services, products, and brand through the internet. It includes a wider range of marketing elements due to the extra passages and marketing tools available. Businesses can also develop to a much higher level than the traditional marketing, which means advertising using direct mail, printing, and broadcasting.
Online marketing activities are listed below:
• Email marketing
Interacting with customers through the use of prudently intended emails, which are in fact the easiest types of marketing to carry out, and if the return on investment were implemented correctly, the benefits are quite significant.
• Social media marketing
Using social media sites, like Facebook, Twitter, and Instagram to communicate with customers.
• Pay-per-click advertising (PPC)
A short-term marketing strategy, most likely because of its aim to immediately boost site traffic. PPC can be accessible through all types of search engines including Google and Yahoo.

• Search engine optimization (SEO)
An open and organic method for businesses targeting to upsurge the visibility and traffic to their website by achieving higher rankings in search engines results.
• Multi-channel selling
Sales can be made via a number of marketplaces or even offline channels, such as Amazon, eBay and Newegg, which allows venders to sell products for a fee.
Approach’s for Bespoke Window Blinds
Marketing activities continue to evolve from traditional approaches to a non-traditional approaches that involve the Internet. Both traditional and non-traditional marketing have its own benefits and drawbacks. Currently, B...


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...and easier to remember, and promote it better to larger groups of potential customers, as well as ensuring that you continue to get the price and services’ right.
Domain name for Bespoke Window Blinds (BWB)
Choosing www.bespokeblinds.com as the e-commerce website name as it is easier to remember and typed down, potential customers can easily tell that BWB are selling window blinds, can easily be access or especially people who may have problematic vocabulary.
Preserving customer’s loyalty
Visibility isn’t always enough; you also have to develop familiarity to build loyalty within your customer-base. You can do so by giving the top customers more as they may be responsible for a large portion of your profits, exceed customers’ expectations, offering rewards or a cumulative discounts off their next purchase, and always reinforce the idea that the customers are valued.

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