As we now enter our second decade in this millennium, we are becoming more technological dependent, there are still some pros and cons lingering when it comes to comparing storefront stores with ecommerce websites. One of the goods I really have seen an increase in online promotion is the sales of vehicles. Across the nation and even worldwide, people are able to post an ad and sell their vehicle, a little less than two decades ago this was a luxurious option for individuals and even car dealerships. We can see how eBay, autotrader.com, and Kelly Blue Book have made a mark in the auto sales industry; each one of these sites have made their name distinct from one another and we’ll see the perfect fit when trying to sell your vehicle.
When trying to sell your car, many factors come into consideration. One particular factor is the way you market your vehicle, either via photos, videos or just a plain detailed description to the audience. Many of the aforementioned websites offer the capability to expand your reach. It targets your local community and across the country as well. The ease of access of your ad to potential buyers has created an environment where cars are sold via emails exchange rather than setting an appointment with a car dealership. Many of these perks come with a price though, during the increase of online activities relating to car sales, fraud has been the leading case. Victims are exposed to a higher chance of fraud when dealing in private car sales as well as untrustworthy car dealers, these individuals claim in their online ads, that their vehicles are in top notch condition. Though ecommerce has increased, awareness for this type of incident must be avoided or at least minimized. The websites I’ll be com...
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...ite I chose can offer. Autotrader.com will likely be my choice once again if I am in the same situation. Why not definitely? Because I will do research once again to find out the best during that time; after all technology keeps evolving and advancing. Perhaps one of the websites I didn’t get to choose or even compare might bring something new. One thing I can agree on Autotrader.com is their ability to simplify things and cater to your needs from the comfort of your home.
Works Cited
Carroll, Jim, and Rick Broadhead. Selling Online: How to Become a Successful E-commerce Merchant. Chicago: Dearborn Trade, 2001. Print.
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The Attorney General and the Department of Motor Vehicles of several States are now putting auto dealers on notice. In the states of New York and Nevada they are warning them: “Your advertisements had better be accurate” (Knapp, Eyewitness News, 2004). Studies from the Attorney General of New York Eliot Spitzer, gives many consumer tips to finding misleading advertisements. “Push, Pull, and Drag it in, Guaranteed Trade-in $3,000!” This is a ploy slogan that really confuses consumers, especially college students. In reality, the dealers cannot pay money for a trade in no matter how much it is actually worth. The dealers can only put that hypothetical “trade-in money” toward the purchase of another car. “Dealers often raise the prices of the cars on their lots prior to this sale” (Spitzer, 2003). So in the end, you are really not getting much of a bargain. When watching a car commercial, look for the details in getting this new car for your “push or pull,” there should be a description of how much money must be put down at the time of the trade. If this is not being done, you can report the violating car dealer to your state attorney general’s office.
The growth of online business has grown enormously over the years. Cliptomania is a family operated and owned small e-business that primarily sells clip on earrings (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012, p. 308). Cliptomania early developments were very modest, and as such the company experienced copious strategic dilemmas. An initial strategic dilemma that the company encountered when establishing and building their new e-business undertaking was to create a website for the business operations and essentially to have it fully operable. The owners, Jim and Candy elected to hire a vendor to host the website and additionally utilize the IT systems resources of the vendor to sustain their business. At the very beginning they exploited the offerings of the Yahoo Store. However, continuing down this avenue of using the services of the Yahoo Store inevitably became too costly. By using the services and business offerings of a vendor made it convenient and effortless for Jim and Candy to start their e-business store. Unfortunately the couple did not have much in the way of professional help, and so they had to create and put together the website by themselves. Additionally they also had to deal with establishing their online credibility as many customers preferred to call in their orders just to talk with a real person before being comfortable enough to place their orders via the webpage.
...rn day of age. Consumers as well as business owners rely on these advance technologies to make our everyday life easier and smoother. Without this tool we would not be able to track our progress in many industries. We would not even be about to track our packages for Christmas to our loved ones! Therefore I see these two products being extensively utilized in all industries and might be introduced to many more.
In addition to the change in behavior of consumer, many companies or retailers change the sales channel combinations. The greatest impact of the Web-bases electronic revolution has occurred in companies adopting the click-and-mortar approach. Click- and-mortar is one the strategy used by the companies or retailers that they continue to conduct their business in the physical locations and have added the electronic commerce component to their business activities. According to one study, 37% of United States retailers are selling through a combination of the internet, in stores and catalogs. This represents a growing demand for the business-to-customer package delivery service.
"College Costs - Average College Tuition Cost." Free College Search | Scholarships | College Admissions Requirements. N.p., n.d. Web. 25 Nov. 2013.
This phase of the buying process will generate digital moments related to searches for “local dealerships” or “Model A vehicle dealerships near me” and will probably lead to visits to your website and review sites. Making sure that you have an up-to-date inventory of your vehicles online will help customers find their vehicle and encourage them to come take a test drive. Also, make sure it’s easy for customers to find your address, phone number, email address, and hours of operation on your website.
As most car dealers know there has been a huge boost in customers wishing to personalize their vehicles. Many customers consider their vehicle an extension of their own unique personality. But the key to successfully selling aftermarket products as a dealer is showcasing unique vehicles that will catch the eye of the customer. When the customer sees a one of a kind vehicle with clean smooth car window tinting vs. a car with no window tinting at all they are more likely to go for the one with the car window tinting because it is more appealing. If a customer sees a truck that he likes at a dealership but it doesn't have all the features that he saw initially in an add or commercial he may decide not to buy that truck. The customer is more likely to buy a vehicle if it has at least one or two special aftermarket features.
Krishnamurthy, S. (2004). A comparative analysis of eBay and Amazon [PDF file]. Retrieved from http://faculty.washington.edu/sandeep/d/amazonebay.pdf
Historically, CarMax had used mass marketing, like broadcasting and mass promotion, for growing its brand value. Now with the CMO’s vision, they have great opportunity to create value through personalised experience using analytics. Using information, provided by customers through website or mobile app, to help them have better personalized experience. Customers nowadays do a lot of online research before going to a store and using that information, keeping those researched cars ready when they reach the store. This personalization gives CarMax a great push. (Eric Krell,
During the 1970s automobile salespeople became conditioned to the notion that customers were interested in only one thingthe very lowest price. The automobile showroom atmosphere didn't change very much from the 1970s to the 1980s. Most retail salespeople saw the business of selling automobile as an "us against them" hard-sell game. Those who sold popular Japanese products became arrogant and insensitive to their customers and those of us who sold American vehicles continued with the approach that price, and price alone, sells vehicles.
Used Car Loans: 3 Pros and Cons. (2012, January 27). Retrieved May 3, 2014, from Cars Direct: http://www.carsdirect.com/auto-loans/used-car-auto-loans-3-pros-and-cons
Priceline.com enables sellers to generate extra revenue without disrupting their existing distribution channels or retail pricing structures. In this sense it uses the Internet's communication and information abilities to turn customary retailing upside down; alternatively it opens up to the individual consumer a form of transaction which has previously only been open to corporate entities.
The Information revolution is changing our daily lives. With the rapid development of computers and the internet, online commerce has become quite common and plays an important role in the modern world. Online business has been booming in recent years. US online retail sales rose an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may be due to the growing number of consumers who shop online.
...Mercedes-Benz Prices with MSRP & Invoice. (n.d.). In True Car. Retrieved December 3, 2013, from http://www.truecar.com/prices-new/mercedes-benz/
This paper includes the process of online business; how to sell a product, advertising, various ways to create awareness and how to become a reseller. Laws and conditions for an online business.