Tumblr is a social microblogging website which attracts thousands of users due to its multimedia support, and succinct, real-time nature following (Hillman, Procyk & Neustaedter, 2014, 286). The user-friendly interface is centred upon a feed called the dashboard which displays posts by all blogs a user is. I have constructed my identity on Tumblr for the last four years in the form of a fanblog, creating and performing a self that is shaped by the expectations of the fandom subculture. Using this representation of self as a case study, in conjunction with an examination of the theories of Beth Coleman, Sherry Turkle and Tom Boellstorff, I contend that in the current digital age, dominated by social networking sites, we are living in a culture of online interaction which drives the creation of our identities. Drawing on Coleman’s C3 of networked media (2011, 23), I argue these online env...
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...Computing (CSCW). doi: http://dx.doi.org/10.1145/2556420.2557634
Hills, M. (2004). Fan Cultures. London: Routledge.
Jenkins, H. (2006). Fans, Bloggers, and Gamers: Exploring Participatory Culture. New York: NYU Press.
Jenkins, H. (2012). Textual Poachers: Television Fans and Participatory Culture. New York:
Robards, B. (2010). Negotiating identity and integrity on social network sites for educators. In
International Journal for Educational Integrity Vol. 6 No. 2, December, 2010. pp. [19–20]
Saussure, F. (1959). Course in General Linguistics. New York: the Philosophical Library.
Turkle, S. (1995). Introduction: Identity in the Age of the Internet. In Life on the Screen: Identity
in the Age of the Internet. New York: Touchstone. [pp. 9-26]
Figures cited from:
Tumblr. (2011-14). hannibalmorelikecannibal.
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