When on a search for poetry in the media, one does not have to look very hard. Poetry and poetic elements are included in a wide variety of texts and multimedia that we see, read, and interact with daily. Books, magazines, movies, and songs are strong, obvious examples of this. More unorthodox poetry is found on t-shirts, in news headlines, and in advertisements. Similarly, poetry is fundamental in the representation of a brand through its slogan. Businesses develop a slogan that exemplifies their brand experience in a short sentence or phrase. The slogan, “i’m [sic] lovin’ it” was chosen to serve this purpose for the McDonald’s corporation. Three words is considerably shorter than the traditional idea of a poem. However, this slogan is an exceptional example of poetry in the mainstream media because of its concise message and emotional appeal, multiple interpretations, and auditory elements.
Poetry, in essence, is a compact way of conveying information. Simultaneously, poetry expresses the feelings and emotions of the speaker to a specific audience. This is often achieved through the usage of metaphors. When reading a poem, more than one interpretation of what is written can be established. Language is constantly evolving. Consequently, so are the meanings of poetic metaphors. Because of the dynamic nature of language, at any given moment, two people could ascribe different meanings and applications to the same poem and metaphor. These multiple explanations set poetry apart from other forms of writing. Poetry is able to communicate an evolving thought through which we can discover different perspectives on issues or situations that we might not otherwise. Poetic meanings may be again interpreted differently when a poem i...
... middle of paper ...
...ogan. In any given advertisement for McDonald’s, a jingle is heard. This jingle was previously played when a voice actor would sing “i’m lovin’ it”. However, in more recent advertisements by the brand, the words are no longer spoken, only the musical notes are played. This is because consumers have become so familiarized with the slogan and the jingle, that a certain collection of musical notes was able to mentally cue a consumer into thinking about “lovin’ it”, whatever “it” is. Even if it logically does not make sense to give love to “it”, most of us cannot help but think of McDonald’s when the familiar tune is heard. The tune is in a major key, and sounds bright and cheery when listened to. This produces a similar feeling to the word “love” when read. McDonald’s included an auditory element to its slogan in order for it to be effective when it is read or heard.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- Breath in Poetry: In search of self-pleasure Although, they are different style in the writing, one poem rhymes and the other simply not, Gwendolyn Brooks’ “First Fight. Then Fiddle” and Sylvia Plath’s “Lady Lazarus” share some common ideas. Both poems talk about death and survival and about the darkness of evil that lurks inside the snatched lives. In “First Fight. Then Fiddle”, Brooks addresses although life can be intimidating with many turns, enjoyment of it can be captivating. Brooks also embraces the fact that love can be hurting and music can be tasteless.... [tags: Poetry, Meaning of life, Sylvia Plath, Rhyme]
1610 words (4.6 pages)
- Search for Identity in the Poetry of Langston Hughes In exploring the problem of identity in Black literature we find no simple or definite explanation. Nevertheless, it is generally accepted that it is rooted in the reality of the discriminatory social system in America with its historic origins in the institution of slavery. One can discern that this slavery system imposes a double burden on the Negro through severe social and economic inequalities and through the heavy psychological consequences suffered by the Negro who is forced to play an inferior role, 1 the latter relates to the low self-estimate, feeling of helplessness and basic identity conflict.... [tags: American Literature]
2703 words (7.7 pages)
- Paper: Indian women poets like their counterparts in the world literature show their concern for the freedom of woman on a par with the freedom of man in the social, political and spiritual contexts. In their poetry, sometimes, it appears that they are a little too bold as poets. The boldness of women poets is natural when they look at inequality they have to suffer at the hands of men. Therefore, they constantly search for their identity as independent women. Feminism in literature is an interpretative tool which tries to read literature from the woman’s point of view.... [tags: freedom, women, feminism]
1738 words (5 pages)
- Discuss the relationship Walcott’s Poetry has with History. How is this demonstrated in his poetry. ‘I have Dutch, nigger and English in me, and either I am nobody, or I am a nation.’ This is a quote from ‘Shabine’, a Walcott persona. A central theme that runs through Walcott’s poetry is his search for identity. In many of his poems he focuses on an internal dissonance between established cultural heritage in his African, English and Caribbean ancestry in developing one that encompasses each one without disregarding another.... [tags: Poetry]
1061 words (3 pages)
- The name of this piece of literature itself is able to help its reader gain insight into the meaning behind this work without the reader having to begin digging into the work. This helps to draw the reader into the work with anticipation. Dana Gioia alludes to the point that although the amount of poetry enthusiast has greatened over time, the art of poetry has slowly been lost within the midst of the average citizen. Gioia urges poets to pursue a more passionate advertisement towards the rewarding benefits in regards to poetry.... [tags: Literature, Poetry, Art, Genre]
789 words (2.3 pages)
- Moving Between Different Cultures in Poetry For my essay I will be looking at two poems which deal with the experience of moving between different cultures, these are Half-Caste and Search for My Tongue. These poems are written from experience. John Agard the author of Half-Caste was born in Gugana and moved to Britain in 1977. He is half-caste himself and his poem expresses his feelings about the term half-caste. Sujata Bhatt the authoress of Search for My Tongue was born in India in 1956, her family moved to the United States of America in the 1960's and she now lives in Germany.... [tags: Half Caste Search for My Tongue Essays]
933 words (2.7 pages)
- James Wright was a poet that dealt with many hardships in his life, but he found a way to turn those negative moments into beautiful works of poetry. As a child, he lived in poverty with his family and later on suffered with depression and alcoholism. Growing up in Ohio, Wright learned how to work hard which is reflected in his poetic achievements. Wright turned his struggles into poems and for him to be able to achieve success through his pain is what makes his work American. Frank McShane wrote “The Search for Light” in Peter Stit and Frank Graziano’s James Wright: A Profile, and in the book McShane includes: “James Wright knew how restricted most American lives were” (131).... [tags: Poetry, Simile, Metaphor, Line break]
1563 words (4.5 pages)
- Comparing Half Caste and Search for my Tongue Culture. It’s a very complicated term, with many different interpretations, but what does it actually mean. In this essay I will compare two poems from completely different cultures to see if we get any comparisons, the poems I have chosen to write about are Half-Caste by John Agard and Search for my Tongue by Sujata Bhatt, I have chosen these because I feel they raise some very significant points. But back to the question mentioned earlier, what is culture.... [tags: John Agard Sujata Bhatt Poetry Poems Essays]
2598 words (7.4 pages)
- Search For My Tongue and Presents From My Aunts In Pakistan The first poem “Search” focuses on less visual effects such as language. She writes the beginning and of the poem in English but the middle is made up of Gujerati. Even though we cannot tell what the writing means it doesn’t matter because we still get the same effect from it, the almost angriness and distress from the poet, Sujata Bhatt . The other poem “Presents” uses visual items like clothes to show the difference in cultures: “my costume clung to me I was aflame.” Moniza Alvi sees her Pakistani clothes as a “costume” rather than normal clothes.... [tags: Poems Poetry Essays]
578 words (1.7 pages)
- Poetry of the seventeenth century is among some of the best ever written, however, there is more uncertainty when dealing with particular subjects. The topics, for the most part, are more serious and there is the impression that the poets are earnestly uncertain about their choices. The poets themselves do not want to make any definite lines between what they believe and what could be the reality. John Donne's poems discussing women and religion are among the most noticeable examples of the deliberate use of ambiguity in seventeenth-century poetry.... [tags: Poetry]
660 words (1.9 pages)