Examples of this contradiction of support and conflict can be found with the use of sponsors such as Coke-a-Cola, McDonalds and DOW Chemical. These largely respected corporations produce products that are believed to cause obesity (ref: ) and/or health related issues (ref: ).
Rates of obesity, diabetes, and other weight-related health issues in the U.S. have soared. By 1999, according to the Centers for Disease Control and Prevention, a fifth of all U.S. adults were obese; today that number is 35 percent. Obesity rates among children have tripled since the 1970s. The scientific community quickly zeroed in on fast food and sodas as a major cause.
McDonald’s and the Coca-Cola Company have been criticized for their correlation wit...
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...f good example, social responsibility and respect for universal fundamental ethical principles.”
Olympism promotes and supports health through sports.” REFERENCE I believe that the International Olympic Committee (IOC) will continue to need support from commercial sponsors to assist with rising cost of the Olympic Games. The sponsors must have a strong, positive image, and each must present the Olympic message properly to enhance the Olympic image”. (Olympic Marketing Fact File, 2008) A company whose business practices are unethical or products create serious health risks should not be Olympic sponsors. I feel that Coca-Cola, McDonald’s and DOW Chemical are trying to make changes that will correct the obesity and/or health related issues that these corporations may have caused. These sponsors have maintained the philosophy of Olympism and the Olympic values.
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