The Olympic Games And The Principle Of Olympism Essays

The Olympic Games And The Principle Of Olympism Essays

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There exists a contradiction of support and conflict with commercialization of the Olympic Games and the principle of Olympism that “seeks to create a way of life based on the joy of effort, the educational value of good example, social responsibility and respect for universal fundamental ethical principles.” (IOC, 2013, p.13) The rising expense of the Games has caused the International Olympic Committee (IOC) to enlist the help of sponsors which in turn causes conflicts of the Olympic values and ideals through their educational activities. Because of this conflict not all sponsors fully meet the concept of Olympism. The philosophy of Olympism is a vital component of the Olympic Movement and the celebration of the Olympic Games. Olympism is defined as a philosophy of life which places sport at the services of humanity. (REF) It is based on the interaction of the qualities of the body, will and mind. Olympism is shown through performance in which sports are connected to culture and education.
Examples of this contradiction of support and conflict can be found with the use of sponsors such as Coke-a-Cola, McDonalds and DOW Chemical. These largely respected corporations produce products that are believed to cause obesity (ref: ) and/or health related issues (ref: ).
Rates of obesity, diabetes, and other weight-related health issues in the U.S. have soared. By 1999, according to the Centers for Disease Control and Prevention, a fifth of all U.S. adults were obese; today that number is 35 percent. Obesity rates among children have tripled since the 1970s. The scientific community quickly zeroed in on fast food and sodas as a major cause.
McDonald’s and the Coca-Cola Company have been criticized for their correlation wit...


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...f good example, social responsibility and respect for universal fundamental ethical principles.”
Olympism promotes and supports health through sports.” REFERENCE I believe that the International Olympic Committee (IOC) will continue to need support from commercial sponsors to assist with rising cost of the Olympic Games. The sponsors must have a strong, positive image, and each must present the Olympic message properly to enhance the Olympic image”. (Olympic Marketing Fact File, 2008) A company whose business practices are unethical or products create serious health risks should not be Olympic sponsors. I feel that Coca-Cola, McDonald’s and DOW Chemical are trying to make changes that will correct the obesity and/or health related issues that these corporations may have caused. These sponsors have maintained the philosophy of Olympism and the Olympic values.

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