Mustafa is a “dashing, tall, dark and handsome figure with impossible abs, a gleaming smile, and a twinkle in his eyes,” who “possesses an electric charisma and a self-deprecating sense of humor” (Romano, 2010). The ads are full of non-sequiturs, absurd humor, and the usual ribbing about “what a man should be like.” Here is the transcript to the first ad in the series, “The Man Your Man Could Smell Like,” with what is going on in the scene:
Hello, ladies (bathroom with shower running, shirtless, towel wrapped around his waist). Look at your man, now back to me, now back at your man (the frame narrows on him, eventually showing him naked from the waist up). Now back to me. Sadly, he isn’t me. But if he stopped using lady scented body wash and switched to Old Spice (he holds up a soap covered bottle of Old Spice body wash) he could smell like he’s me. Look down, back up. (scene changes to a boat) Where are you? You’re on a boat. (his towel flies off to reveal white boating pants underneath and a blue and white shirt falls from the sky around his neck) With the man your man...
... middle of paper ...
Old Spice. (2010d, July 7). Boat [Video file]. Retrieved from https://www.youtube.com/watch?v=j7e_igiPIUI
Old Spice. (2011a, January 20). I’m back [Video file]. Retrieved from https://www.youtube.com/watch?v=qt6iEGzLPjg
Old Spice. (2011b, February 1). Scent vacation [Video file]. Retrieved from https://www.youtube.com/watch?v=3R2cnxz27LI
Old Spice. (2011c, March 3). Fiji [Video file]. Retrieved from https://www.youtube.com/watch?v=cdkHlCiWRCA
Old Spice. (2011d, March 3). Komodo [Video file]. Retrieved from https://www.youtube.com/watch?v=gAB9K6dOD9A
Romano, T. (2010, July 18). The Old Spice man’s internet triumph. The Daily Beast. Retrieved from http://www.thedailybeast.com/articles/2010/07/18/old-spice-guy-post-racial-commercial-genius.html
Storey, J. (2008). Cultural theory and popular culture: an introduction. Harlow, England: Pearson Longman.
Need Writing Help?
Get feedback on grammar, clarity, concision and logic instantly.Check your paper »
- ... With both the online and TV ads, Old Spice wanted to maintain certain traits associated with the brand such as the trademark whistle at the end of ads but at the same time to revamp the ad by adding in some “clever writing and picture-perfect casting” and developing a good story with added “swagger” and humour (Vaynerchuk, 2011 and Marketing Conference Services, 2011). Tactics The online ad was to be aired for 30 seconds (s) on YouTube on February 8 2010, a few days before the Superbowl (Marketing Conference Services, 2011).... [tags: grandfathers, recognition]
1557 words (4.4 pages)
- Old Spice, a brand of male grooming products, has produced many humorous ads and television commercials to persuade more and more men to buy their products. In a 2008 ad for their pro-strength antiperspirant, Old Spice used Neil Patrick Harris, famous for his role as teen Doctor Doogie Howser, as their spokesperson to appeal to males and add humor. Old Spice effectively reaches their target male audience through the use of well-known model, humor, and offering a needed product without the need of a prescription.... [tags: male grooming products brand campaign]
867 words (2.5 pages)
- There are so many marketing techniques that companies use in today’s world. There are also many competitions that companies face because of the advancement of marketing and different kind of brands. Old spice does a great job advertising and campaigning by using classical conditioning. Old Spice is an American brand that males use for grooming, they do a great job marketing the product and presenting them to consumers. Classical conditioning is when theorists teach either animal or human certain behaviors passively through repetition.... [tags: brands, stimulus, response]
1009 words (2.9 pages)
- Can a body wash make you more of a man. Old Spice certainly has the answer and they’re not afraid to imply that either. Old Spice published the soon-to-be-viral ad “Questions” mid 2010 to their official YouTube channel teasing that very question. The ad mockingly stereotypes aspects of manliness while asking male and female viewers alike to assess the manliness of their man or themselves. While "Questions” does little to describe the product it advertises, it proves its merit as an effective advertisement because it strikes all three chords of persuasion; It tickles our love of humor while establishing a mental relationship between the product and manliness by using a perfect manly specime... [tags: Advertisement, Commercial]
957 words (2.7 pages)
- Gender stereotypes and roles have long been an issue within society. Today, people believe that gender stereotypes no longer exist, however, these preconceptions of desired gender attributes and roles strongly remain. Old Spice, a company producing men’s hygienic products, is known for its comedic advertising campaigns, focusing on references to traditionally desired masculine characteristics. Using gender stereotypes, they connect with the audience’s emotions and desires through humor and sex appeal, in order to convince them to buy Old Spice body wash.... [tags: Gender, Gender role, Masculinity, Male]
1192 words (3.4 pages)
- Advertisements have been utilized for many years to sell products. The very popular company Old Spice, who is one of the top men’s hygienic production companies, is well known for their series of humorous advertising campaigns that uses references to the ideals of what a stereotypical masculine man is supposed to be characterized as. The Old Spice commercial, “The Man Your Man Could Smell Like” that first appeared during the Superbowl in 2010, illustrates that the company successfully utilizes the influence of humor, gender stereotypes, and ethos and pathos to connect emotionally with the audience and persuades men to start using Old Spice Red Zone body wash so that insecure men can become m... [tags: Gender, Masculinity, Male, Woman]
1224 words (3.5 pages)
- The Man Your Man Could Smell Like “ Hello, ladies, look at your man, now back at me, now back at your man, now back to me. Sadly, he isn’t me, but if he stopped using ladies scented body wash and switched to Old Spice, he could smell like he’s me” (Isaiah Mustafa, Old Spice commercial.) A report done by the American Psychological Association states that “ Virtually every media form studied provides ample evidence of the sexualization of women, including television… and advertising (APA 269) what this fails to realize is that not only are women being objectified, treated as a sexual object, but men are too.... [tags: Gender, Masculinity, Male, Man]
1137 words (3.2 pages)
- Old spice has been used for over fifty years by men and the advertisements have created a standard for some people. Old Spice advertises that a man must be clean, attractive, and exotic to be interesting. Many of the Old Spice ascertainments show that if a customer uses their product the customer will become clean, attractive, and exotic. In the 1950s Old Spice ad, there is six product choices for an American man and he must try out all the products. At the bottom of the ad is a scale the man is standing on, saying that a professional attractive man is watching his weight.... [tags: Advertising, Marketing, The Reader, Man]
702 words (2 pages)
- “Look at your Man, now look at me…sadly he isn’t me” This is an Old Spice Advertisement that targets women who purchase female hygiene products, like shampoo and body wash, for their “man.” Isaiah Mustafa is a former practice squad football player and is the only actor appearing in this advertisement. This well known African American football player is very attractive and may have a sexual appeal towards women. This aberration is different since one always sees a white folk as the dominant character.... [tags: Gender, Man, American football, Transgender]
831 words (2.4 pages)
- The Old Spice Meeting Ad advertises a new men hair care line. The setting of the advertisement is in a meeting room where a presentation is being given. In the meeting room there is only one female. Everyone excluding the female and the male who has used Old Spice’s products is paying attention to the person giving the presentation. The one male and female are flirting with each other. The hair of the male catches the attention of the woman so much that it wins him the woman’s number. All of Old Spice’s products are for men.... [tags: demographics, strategies, commercial]
856 words (2.4 pages)